Post on 18-Jun-2015
description
Quick Snapshot
Week 43 – 50’2013
MCCS
ABP ANANDAPeriod – Wk 43-50’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
41
8
2 1
% Genre Sh
Source : TAM Period : Wk 50’2013
VS last year 20% increase in genre in terms of mkt. shares
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
6.5
7.8
% Genre Share
Wk 43-50'12 Wk 43-50'13
Source : TAM Period : Wk 43-50 year : 2012 & 2013
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
29%
20% 19%
13%
9%6%
4%
% Mkt. Share
Wk 43-50'13
Source : TAM Period : Wk 43-50’2013
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 43-50’2013
ABP Ana
nda
24 G
HANTA
CTVN A
KD P
lus
High
News
News T
ime
Bangla
Kolka
ta T
V
RPLUS
02468 7
64 4
2 2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
CTVN A
KD P
lus
High
News
News T
ime
Bangla
Kolka
ta T
V
RPLUS
0
2
4
66
54 4
2 2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 34% 26% 20% 20% 21%ABP Ananda 27% 35% 27% 29% 29% 28%Kolkata TV 21% 6% 24% 19% 18% 19%News Time Bangla 8% 12% 13% 9% 9% 9%RPLUS 17% 1% 3% 14% 14% 13%CTVN AKD Plus 3% 6% 6% 4% 4% 4%High News 7% 5% 1% 6% 6% 6%
Source : TAM Period : Wk 43-50’2013
ABP Ananda performing on News Bulletins & Sports/Magazines
Source : TAM Period : Wk 50’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta performing on News HeadlinesKolkata TV is scoring from Cartoons/Animations & Film based shows
Prog Genre24 GHANTA
ABP Ananda
High News
Kolkata TV
News Time Bangla RPLUS
News Bulletin 17% 37% 8% 19% 8% 12%
News Headlines 50% 0% 0% 49.7% 0% 0%
Cartoons/Animation 27% 0% 0% 50% 22% 0%
Film Based Magazines 11% 18% 5% 43% 6% 18%
Sports Magazines 17% 32% 4% 23% 16% 8%
Reviews/Reports 34% 4% 0% 48% 0% 13%
Top 10 Shows – ABP ANANDA
Date Time FromTime To Programme Genre TVT 000s
08 Dec 13 13:59 14:24 BREAKING NEWS News Bulletin 95
13 Dec 13 18:28 18:55 ABP ANANDA KHABAR News Bulletin 88
08 Dec 13 10:57 11:25 BREAKING NEWS News Bulletin 86
09 Dec 13 22:58 23:23 ABP ANANDA KHABAR News Bulletin 83
11 Dec 13 23:28 23:53 ABP ANANDA KHABAR News Bulletin 79
13 Dec 13 23:28 23:54 ABP ANANDA KHABAR News Bulletin 77
10 Dec 13 22:58 23:22 ABP ANANDA KHABAR News Bulletin 77
13 Dec 13 23:58 00:28 ABP ANANDA KHABAR News Bulletin 76
08 Dec 13 17:58 18:25 ABP ANANDA KHABAR News Bulletin 75
08 Dec 13 22:28 22:56 XTRA TIME Sports Magazine 74
Source : TAM Period : Wk 50’2013
Thank You