Abp ananda research snapshot wk 3212

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ABP ANANDA Week 32’2012 New TG – CS ABC 15+ Market – West Bengal

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Abp ananda research snapshot wk 3212

Transcript of Abp ananda research snapshot wk 3212

Page 1: Abp ananda research snapshot wk 3212

ABP ANANDAWeek 32’2012

New TG – CS ABC 15+Market – West Bengal

Page 2: Abp ananda research snapshot wk 3212

Reach – CS 4+ & CS 15+ Yrs

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TAM Peoplemeter System Market: WB

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SEC Wise Share

Channel SEC A SEC B SEC C SEC DEUniverse 16% 23% 23% 38%24 GHANTA 33% 23% 18% 29%ABP Ananda 32% 29% 33% 23%Kolkata TV 17% 13% 29% 16%Mahuaa Khobor 0% 0% 0% 1%News Time Bangla 12% 12% 13% 18%RPLUS 6% 23% 8% 14%

Share of Bangla News channels in different Socio Economic Groups

*Age 15+ Yrs

TAM Peoplemeter System Market: WB

Page 4: Abp ananda research snapshot wk 3212

Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+Universe 23% 23% 18% 16% 20%24 GHANTA 22% 30% 23% 21% 25%ABP Ananda 33% 39% 27% 29% 25%Kolkata TV 23% 12% 22% 21% 20%Mahuaa Khobor 0% 0% 0% 0% 0%News Time Bangla 12% 10% 18% 16% 11%RPLUS 10% 8% 10% 13% 18%

Age group Wise

Share of Bangla News channels in different Age Groups

TAM Peoplemeter System Market: WB

Page 5: Abp ananda research snapshot wk 3212

Channel CS 15 + M ABC CS 15+ F ABCUniverse 54% 46%24 GHANTA 25% 21%ABP Ananda 34% 27%Kolkata TV 19% 23%Mahuaa Khobor 0% 0%News Time Bangla 13% 11%RPLUS 10% 17%

Gender Wise

Share of Bangla News channels in Genders

TAM Peoplemeter System Market: WB

Page 6: Abp ananda research snapshot wk 3212

Share of Bangla News Channels in TV Universe- TG ABC 15+

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Channel Share Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

Page 7: Abp ananda research snapshot wk 3212

Share of Bangla News Channels in Bangla News Genre- TG ABC 15+

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Market Share Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

Page 8: Abp ananda research snapshot wk 3212

Reach (000’s) of Bangla News channels- TG ABC 15+

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Reach’000 Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

Page 9: Abp ananda research snapshot wk 3212

Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+

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Time Spend Per Viewer Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

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Market wise share

Channel Calcutta WB .1 to 1 Mn WB 1 Mn+24 GHANTA 21% 33% 26%ABP Ananda 29% 37% 44%Kolkata TV 23% 13% 12%Mahuaa Khobor 0% 0% 0%News Time Bangla 13% 11% 18%RPLUS 15% 5% 1%

TAM Peoplemeter System TG- ABC 15+ Market: WB

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GRP Bangla Channels- TG Wise

SOURCE: TAM Peoplemeter System

Microsoft Office Excel Worksheet

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FCT Bangla Channels

SOURCE ADEX

Microsoft Office Excel Worksheet

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Program Health – ABP Ananda

S.No. ABP Ananda TVR

1 SORASORI SOURAV 1.302 EK DOZEN GALPO 0.903 ABP ANANDA KHABAR 0.864 XTRA TIME 0.805 KEMON AACHO KOLKATA 0.756 LONDON DREAMS 2012 0.727 BEHALA ENCOUNTER 0.718 PROTI POKHE 0.719 EXCLUSIVE SOURAV 0.7010 AKHUN KOLKATA 0.69

TAM Peoplemeter System TG- ABC 15+ Market: WB

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Top program split – Among top 50

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ABP Ananda 24 GHANTA News Time Bangla

TAM Peoplemeter System TG- ABC 15+ Market: WB

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Top 20 programs of the week -Genre

Channel Program Start Time TVRKolkata TV SAMBAD SARADIN 14:06 1.78Kolkata TV STADIUM 22:05 1.66ABP Ananda SORASORI SOURAV 21:58 1.3Kolkata TV EI MAHURTA 14:01 1.15Kolkata TV ZERO HOURS 21:06 1.01ABP Ananda EK DOZEN GALPO 21:58 0.9ABP Ananda ABP ANANDA KHABAR 22:54 0.86Kolkata TV KHABAR SERIOUS 20:56 0.86Kolkata TV SERA 10 20:48 0.83ABP Ananda XTRA TIME 22:29 0.824 GHANTA CRIME BRANCH 18:58 0.824 GHANTA SPORTS 24 22:28 0.7824 GHANTA SHERA 11 22:58 0.77ABP Ananda KEMON AACHO KOLKATA 25:14:00 0.75ABP Ananda LONDON DREAMS 2012 23:29 0.72ABP Ananda BEHALA ENCOUNTER 22:58 0.71ABP Ananda PROTI POKHE 22:58 0.71ABP Ananda EXCLUSIVE SOURAV 23:30 0.7ABP Ananda AKHUN KOLKATA 17:58 0.69News Time Bangla NEWS EXPRESS 13:57 0.69

TAM Peoplemeter System TG- ABC 15+ Market: WB

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THE TVR TREND

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TAM Peoplemeter System TG- ABC 15+ Market: WB

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Thanks