Quick Snapshot

Wk 38-2013

MCCS

PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

ABP ANANDAPeriod – Wk 38’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

73 1

% Genre Sh

Source : TAM Period : Wk 38’2013

Bengali news genre showing a growth of almost 4% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.4 7.7

% Genre Share

Wk 31-38'12 Wk 31-38'13

Source : TAM Period : Wk 31-38year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

33%

23%

20%

13%10%

% Mkt. Share

Wk 31-38'13

Source : TAM Period : Wk 31-38’2013

Among top 20 programmes list of the week, 16 programmes belong to ABP Ananda

Proti Pokha is the leading programme for this week

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

77

5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 6

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 31-38’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 34% 24% 22% 22% 21%ABP Ananda 32% 43% 29% 34% 34% 34%Kolkata TV 23% 7% 32% 20% 20% 21%News Time Bangla 8% 15% 13% 10% 10% 9%RPLUS 18% 2% 2% 14% 14% 15%

Source : TAM Period : Wk 31-38’2013

ABP Ananda performing on News Bulletin ,Talk

shows/chat shows & Sports Magazines

Source : TAM Period : Wk 38’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Reviews ReportsNews Time Bangla on Cartoons/animations

Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS

News Bulletin 23% 50% 13% 13%Sports Magazines 34% 36% 19% 11%

Reviews/Reports 65% 19% 9% 7%

Cartoons/Animation 0% 0% 100% 0%

Talk Shows/Chat Shows 10% 90% 0% 0%

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