Abp ananda research snapshot wk 34 12
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ABP ANANDA Week 34’2012 New TG – CS ABC 15+ Market – West Bengal
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Abp ananda research snapshot week 34, 2012
Transcript of Abp ananda research snapshot wk 34 12
ABP ANANDAWeek 34’2012
New TG – CS ABC 15+Market – West Bengal
Reach – CS 4+ & CS 15+ Yrs
67946127
5736
1552 1370
6002
6968
5053 47415324
1411570
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24 GHANTA ABP Ananda News Time BanglaKolkata TV RPLUS Mahuaa Khobor
TAM Peoplemeter System Market: WB
SEC Wise Share
Channel SEC A SEC B SEC C SEC DEUniverse 16% 23% 23% 38%24 GHANTA 35% 29% 25% 26%ABP Ananda 36% 31% 42% 20%Kolkata TV 16% 15% 15% 24%Mahuaa Khobor 0% 0% 1% 0%News Time Bangla 11% 14% 16% 15%RPLUS 2% 12% 1% 15%
Share of Bangla News channels in different Socio Economic Groups
*Age 15+ Yrs
TAM Peoplemeter System Market: WB
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+Universe 23% 23% 18% 16% 20%24 GHANTA 26% 28% 29% 22% 36%ABP Ananda 34% 39% 33% 33% 28%Kolkata TV 21% 13% 17% 21% 14%Mahuaa Khobor 0% 1% 0% 0% 0%News Time Bangla 14% 14% 16% 15% 13%RPLUS 4% 6% 4% 9% 9%
Age group Wise
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB
Channel CS 15 + M ABC CS 15+ F ABCUniverse 54% 46%24 GHANTA 30% 27%ABP Ananda 38% 32%Kolkata TV 14% 18%Mahuaa Khobor 0% 1%News Time Bangla 14% 15%RPLUS 4% 7%
Gender Wise
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB
Share of Bangla News Channels in TV Universe- TG ABC 15+
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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Channel Share Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Market Share Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Reach (000’s) of Bangla News channels- TG ABC 15+
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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach’000 Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Time Spend Per Viewer Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+24 GHANTA 27% 39% 20%ABP Ananda 35% 37% 47%Kolkata TV 17% 10% 12%Mahuaa Khobor 0% 2% 0%News Time Bangla 15% 11% 20%RPLUS 6% 2% 1%
TAM Peoplemeter System TG- ABC 15+ Market: WB
GRP Bangla Channels- TG Wise
SOURCE: TAM Peoplemeter System
Microsoft Office Excel Worksheet
FCT Bangla Channels
SOURCE ADEX
Microsoft Office Excel Worksheet
Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 ABP ANANDA KHABAR 1.472 HIROK RAJAR DARBARE 1.263 MAMATAR DIWMUKHI RAJNITI 1.214 PROTI POKHE 1.145 TIYA TIPPANI BONAM KORI KAKATU 16 XTRA TIME 0.857 AUTO RAJ 0.838 EK DOZEN GALPO 0.79 POST MORTEM 0.6610 NOJORE 9 TA 0.65
TAM Peoplemeter System TG- ABC 15+ Market: WB
Top program split – Among top 50
1213
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ABP Ananda 24 GHANTA News Time Bangla
TAM Peoplemeter System TG- ABC 15+ Market: WB
Top 20 programs of the week –Genre
Channel Program Start Time TVRABP Ananda ABP ANANDA KHABAR 23:16 1.47ABP Ananda HIROK RAJAR DARBARE 19:28 1.2624 GHANTA AAPNAR RAI 22:58 1.26Kolkata TV SERA 10 20:46 1.25ABP Ananda MAMATAR DIWMUKHI RAJNITI 19:29 1.21ABP Ananda PROTI POKHE 18:59 1.1424 GHANTA 24 GHANTA NEWS 13:29 1.09ABP Ananda TIYA TIPPANI BONAM KORI KAKATU 22:58 124 GHANTA SHERA 11 22:59 0.96Kolkata TV KHABAR SERIOUS 22:56 0.92ABP Ananda XTRA TIME 22:27 0.85Kolkata TV SAMBAD SARADIN 8:32 0.85ABP Ananda AUTO RAJ 17:58 0.83Kolkata TV BANGLAR MUKH 19:06 0.82News Time Bangla WORLD WEEK 19:30 0.79News Time Bangla KUTKACHALI 22:53 0.79Kolkata TV EI MAHURTA 11:00 0.71News Time Bangla L/T SAHARA CFL-12 KEB/KMS 14:46 0.71ABP Ananda EK DOZEN GALPO 21:58 0.7News Time Bangla SPORTS TIME 22:29 0.7
TAM Peoplemeter System TG- ABC 15+ Market: WB
THE TVR TREND
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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
TAM Peoplemeter System TG- ABC 15+ Market: WB
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