Media scenario25.4.14 abp ananda
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Transcript of Media scenario25.4.14 abp ananda
Quick Snapshot
Week 9 - 16’2014
MCCS
ABP ANANDAPeriod – Wk 9-16’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
35
10
2 0
% Genre Sh
Source : TAM Period : Wk 16’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year market shares neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
8.49.4
% Genre Share
Wk 9-16'13 Wk 9-16'14
Source : TAM Period : Wk 9-16 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
33%
21%
18%
13%
10%
6%
% Mkt. Share
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 9-16’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
65 4
2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 4
2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 9-16’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 34% 22% 21% 21% 21%ABP Ananda 31% 42% 27% 33% 33% 31%Kolkata TV 21% 4% 30% 18% 18% 18%News Time Bangla 8% 15% 16% 10% 10% 9%RPLUS 16% 1% 5% 13% 13% 15%High News 6% 4% 1% 6% 6% 6%
ABP Ananda performing on News Bulletins & Film Based
Magazines
Source : TAM Period : Wk 16’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports MagazinesKol TV scoring from Cartoons/Animations & Interviews/Discussions/Portraits
Week16'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS
News Bulletin 19% 36% 2% 26% 10% 8%News Headlines 48% 0% 0% 42% 2% 8%Cartoons/Animation 31% 1% 0% 49% 18% 0%Sports Magazines 44% 34% 2% 6% 4% 9%Interviews/Portraits/Discussions 30% 5% 3% 50% 0% 12%Film Based Magazines 14% 28% 0% 28% 19% 10%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 16’2014
Date Time From Time To Programme Genre TVT 000s15/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 12118/04/2014 21:58 24:31:00 PROTI POKHE Talk Shows/Chat 11717/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 11318/04/2014 18:58 20:27 PROTI POKHE Talk Shows/Chat 11117/04/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 10013/04/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 9719/04/2014 14:29 14:58 ABP ANANDA KHABAR News Bulletin 9313/04/2014 22:28 22:53 XTRA TIME Sports Magazine 8916/04/2014 19:42 20:52 PROTI POKHE Talk Shows/Chat 8714/04/2014 23:29 23:52 ABP ANANDA KHABAR News Bulletin 87
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