Media scenario 15.7.14 abp ananda
10
Quick Snapshot Week 20-27’2014 MCCS
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Media scenario 15.7.14 abp ananda
Transcript of Media scenario 15.7.14 abp ananda
Quick Snapshot
Week 20-27’2014
MCCS
ABP ANANDAPeriod – Wk 20-27’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre @ # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
36
85
% Genre Sh
Source : TAM Period : Wk 27’2014
VS last year 7% increase in market shares
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.08.9
9.5
% Genre Share
Wk 20-27'13 Wk 20-27'14
Source : TAM Period : Wk 20-27Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
34%
20% 19%
15%12%
1%
% Mkt. Share
Wk 20-27'14
Source : TAM Period : Wk 20-27’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 20-27’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
3
6
9 87
5 43
1
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
65 4
31
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 20-27’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 17% 30% 30% 19% 19% 18%ABP Ananda 34% 44% 34% 35% 35% 33%Kolkata TV 21% 3% 13% 18% 18% 17%News Time Bangla 11% 20% 20% 13% 12% 11%RPLUS 16% 1% 3% 13% 14% 19%High News 1% 2% 0% 1% 1% 1%
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 27’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines, & Interviews/PortraitsKol TV performing in Cartoons/Animations & Film based magazines
Week 27, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 17% 36% 28% 7% 13%News Headlines 46% 0% 40% 0% 15%Cartoons/Animation 35% 1% 44% 21% 0%Sports Magazines 17% 22% 21% 19% 22%
Interviews/Portraits/Discussions 38% 31% 0% 2% 29%Film Based Magazines 11% 26% 40% 6% 18%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 27’2014
Date Time From Time To Programme GenreTVT 000s
07/01/2014 20:58 21:23 NOJORE 9 TA News Bulletin 196
07/01/2014 18:58 20:50 PROTI POKHE Talk Shows/Chat Shows 161
07/02/2014 20:59 21:23 NOJORE 9 TA News Bulletin 132
07/03/2014 18:58 20:55 PROTI POKHE Talk Shows/Chat Shows 125
07/02/2014 18:57 19:22 DADAR PASHEI DIDI Interviews/Portraits/Discussions 106
07/02/2014 20:29 20:54 DADAR PASHEI DIDI Interviews/Portraits/Discussions 93
07/03/2014 20:59 21:21 NOJORE 9 TA News Bulletin 82
07/02/2014 21:58 22:22 EK DOZEN GALPO News Bulletin 81
07/04/2014 20:28 20:52 ABP ANANDA PROGRAM News Bulletin 81
29/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 80
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