Quick Snapshot

Wk 40-2013

MCCS

ABP ANANDAPeriod – Wk 40’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

41

63 1

% Genre Sh

Source : TAM Period : Wk 40’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0 7.66.9

% Genre Share

Wk 33-40'12 Wk 33-40'13

Source : TAM Period : Wk 33-40year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

33%

23%21%

14%

10%

% Mkt. Share

Wk 33-40'13

Source : TAM Period : Wk 33-40’2013

Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

76

5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

66

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 33-40’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 32% 24% 21% 21% 22%ABP Ananda 29% 44% 28% 31% 32% 31%Kolkata TV 25% 7% 27% 22% 21% 22%News Time Bangla 8% 15% 18% 10% 10% 10%RPLUS 20% 1% 3% 16% 16% 16%

Source : TAM Period : Wk 33-40’2013

ABP Ananda performing on News Bulletins & Sports/Magazines

Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Religious/Devotional & Reviews ReportsNews Time Bangla on Cartoons/animations

Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS

News Bulletin 25% 47% 16% 12%Sports Magazines 19% 37% 27% 17%Cartoons/Animation 0% 2% 98% 0%Comedies 0% 8% 0% 92%Religious/Devotional 42% 17% 2% 40%Reviews/Reports 47% 27% 20% 5%

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