Quick Snapshot

Wk 6 -2013

MCCS

ABP ANANDAPeriod – Wk 6’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Vs. last week Bengali News genre grew by almost 44%

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

11

3 1

% Genre Sh.

Source : TAM Period : Wk 6 2013

Vs. last week Bangla GEC & Movies showing dip of 10 % & 16% respectively

Bengali news genre showing a growth of almost 12% Vs. last

year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.3

8.1

% Genre Share

Wk 51-6'12 Wk 51-6'13

Source : TAM Period : Wk 51-6 Year : 2012 & 2013

The time spent on the genre has increased can be the cause of viewership shift

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

31%

25%

20%

12% 11%

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 51 2012 – Wk 6 2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 5 54

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

4.9 4.6 4.23.6

2.0

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 3-6 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 21 38 38 25 26 26ABP Ananda 28 36 36 30 30 30Kolkata TV 24 12 9 21 20 20News Time Bangla 14 13 15 14 14 14RPLUS 14 1 2 11 11 11

Source : TAM Period : Wk 51 2012 – Wk 6 2013

Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be

specified for the channel.

Kolkata TV scored on News Bulletin and almost on all of the major genres this week.

ABP Ananda scored viewership with Interviews/Portraits/Discussions and Talk Shows/Chat Shows

News Time Bangla with Sports Magazines .

ABP Ananda scoring high on News

Source : TAM Period : Wk 6’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre

24 GHANT

A

ABP Anand

aKolkata TV

News Time

BanglaRPLU

SGrand Total

News Bulletin 17% 17% (26%) 19% 21% 227News Headlines 16% 0% (84%) 0% 0% 46Interviews/Portraits/Discussions 37% (56%) 1% 3% 3% 42Cartoons/Animation 0% 3% (53%) 44% 0% 38Reviews/Reports 24% 9% (48%) 0% 19% 20Sports Magazines 15% 23% 19% (33%) 10% 14Talk Shows/Chat Shows 0% (99%) 0% 1% 0% 11Film Based Magazines 0% 8% (83%) 8% 0% 8Different Magazine/Multi Genre 0% 0% (100%) 0% 0% 7

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