Quick Snapshot

Wk 17 -2013

MCCS

ABP ANANDAPeriod – Wk 17’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre showing a gain of 62%

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

33

12

3 1

% Genre Sh

Source : TAM Period : Wk 172013

GEC & Movies down by 9 % 17% respectively whereas Music showing increase of 10%

Bengali news genre showing a growth of almost 19% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.3

8.7

% Genre Share

Wk 10-17'12 Wk 10-17'13

Source : TAM Period : Wk 10-17Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

VS. last week ABP Ananda showing increase

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

30%

26%

18%

15%

11%

% Mkt. Share

Wk 10-17'13

Source : TAM Period : Wk 10-17’2013

Time spent of ABP Ananda has increase due to the “Chit Fund Case”

Protipokhe talk show doing exceptionally well for the channel

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 55 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.1 4.84.1 3.9

2.1

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 10-17’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel WBrest 1 Mn.+ WB .1 to 1 Mn. Kol All IndiaWB East24 GHANTA 33 41 23 27 28 28ABP Ananda 38 42 31 34 34 34Kolkata TV 12 6 18 15 15 15News Time Bangla 15 10 9 10 9 9RPLUS 2 1 19 14 14 13

Source : TAM Period : Wk 10-17’2013

ABP Ananda performing on News Bulletin & Talk shows

Source : TAM Period : Wk 17’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre 24 Ghanta ABP AnandaKolkata

TVN T

BanglaRPLU

STotal

GRPs

News Bulletin 26% 35% 15% 12% 11% 260.99

News Headlines 21% 79% 29.22Interviews/Portraits/Discussions 60% 33% 7% 28.63

Talk Shows/Chat Shows 100% 28.11

Cartoons/Animation 4% 51% 44% 23.63

Sports Magazines 24% 27% 17% 20% 11% 13.32

Reviews/Reports 52% 34% 14% 12.85

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