Quick Snapshot

Week 3 - 2013

MCCS

ABP ANANDAPeriod – Wk 3’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali news genre maintained its position of

#2

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

83

1

% Genre Sh.

Source : TAMPeriod : Wk 3 2013

Bengali News genre shares marginally decreased

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.07.8

7.3

% Genre Share

Wk 48-3'12 Wk 48-3'13

Source : TAMPeriod : Wk

48-3Year : 2012 &

2013

ABP Ananda: Undisputed leader whereas Newstime Bangla lost its shares to

RPlus

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

34%

28%

18%

12%

8%

% Mkt. Share

% Mkt. Share

Source : TAMPeriod : Wk 48 2012 – Wk 3

2013

ABP Ananda leading in reach

24 GHANTA

ABP Ananda

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

6.2 6.3

4.6 4.2

2.0

CS 4+

Reach

in M

n.

24 GHANTA

ABP Ananda

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.5 5.6

4.1 3.7

1.7

CS 15+

Reach

in M

n.

Source : TAMPeriod : Wk 1-3 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 24 38 37 28 28 28ABP Ananda 32 39 38 34 34 34Kolkata TV 21 10 10 18 18 18News Time Bangla 12 12 13 12 12 12RPLUS 11 1 1 8 8 8

Source : TAMPeriod : Wk 48 2012 – Wk 3

2013

ABP Ananda scores v’ship in News Bulletin ABP Ananda scored viewership with Interviews/Portraits/Discussions,

Sports Magazines & Talk Shows/Chat Shows

Kolkata TV scored on Cartoons/Animation, News Headlines, Reviews/Reports & Film Based Magazines

  

Viewers watch ABP Ananda for NEWS

Source : TAMPeriod : Wk

3’2013

Share % within each sub-genre

 Genre24

GHANTAABP

AnandaKolkata

TV

News Time

Bangla RPLUSGrand Total

News Bulletin 18% (27%) 17% 12% (27%) 164Interviews/Portraits/Discussions 44% (46%) 2% 2% 6% 21Cartoons/Animation 0% 9% (47%) 44% 0% 21News Headlines 9% 0% (91%) 0% 0% 16Sports Magazines 19% (38%) 9% 22% 13% 15Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 13Reviews/Reports 24% 25% (28%) 0% 23% 11Film Based Magazines 0% 14% (69%) 16% 0% 5

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