Quick Snapshot Wk 5 -2013

Scenario Post LC1 Mkts.

MCCS

Key highlights• 5 news LC1 ( Less Then Class 1) towns has been added,

markets are :– Gujarat LC 1,PHCHP LC 1,Maharashtra LC 1,MP LC 1,Rajasthan LC 1 &

UP LC 1

• With the release of these markets, we will be covering 92% of HSM mkts from the earlier 74%

• Vs. last week reach of channel (ABP News) has shot up by

12%

ABP ANANDAPeriod – Wk 5’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali news genre maintained its position of

#2

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

5043

83

1

% Genre Sh.

Source : TAMPeriod : Wk 5 2013

Vs. last week Bangla GEC gained 11% shares whereas movies genre lost by almost 18%

Vs. last year Bengali News genre almost ahead by 4%

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.4 7.7

% Genre Share

Wk 50-5'12 Wk 50-5'13

Source : TAMPeriod : Wk

50-5Year : 2012 &

2013

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

32%

26%

20%

11% 11%

% Mkt. Share

% Mkt. Share

Source : TAMPeriod : Wk 50 2012 – Wk 5

2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.9 5.64.7

4.0

2.1

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.4 5.34.1 3.6

1.8

CS 15+

Reach

in M

n.

Source : TAMPeriod : Wk 2-5 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All IndiaABP Ananda 29 37 36 31 31 3124 GHANTA 22 38 38 26 26 26Kolkata TV 23 11 10 20 19 19News Time Bangla 13 13 14 13 13 13RPLUS 13 1 2 10 10 10

Source : TAMPeriod : Wk 50 2012 – Wk 5

2013

Both ABP Ananda & Kolkata TV scored equally on News Bulletin ABP Ananda scored viewership with Talk Shows/Chat Shows, Sports Magazines &

Reviews/Reports also. Kolkata TV scored with Cartoons/Animation, News Headlines & Film Based Magazines also

            24 Ghanta through Interviews/Portraits/Discussions.

ABP News scoring high on News

Source : TAMPeriod : Wk

4’2013Analyis : Sub

Genre GRPs

Share % within each sub-genre

Genre

24 GHANT

A

ABP Anan

daKolkata TV

News Time Bangl

aRPLU

SGrand Total

News Bulletin 23% (26%) (26%) 13% 12% 142Interviews/Portraits/Discussions (69%) 26% 0% 0% 4% 30

Talk Shows/Chat Shows 0%(100%) 0% 0% 0% 11

Sports Magazines 19% (30%) 14% 21% 15% 11Cartoons/Animation 0% 11% (54%) 35% 0% 6Reviews/Reports 16% (44%) 11% 0% 29% 5News Headlines 5% 0% (95%) 0% 0% 5Film Based Magazines 0% 39% (51%) 9% 0% 5

Thank You