Quick Snapshot

Wk 35 -2013

MCCS

ABP ANANDAPeriod – Wk 35’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

42

62 1

% Genre Sh

Source : TAM Period : Wk 35’2013

Bengali news genre showing a growth of almost 17% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.3

8.5

% Genre Share

Wk 28-35'12 Wk 28-35'13

Source : TAM Period : Wk 28-35Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

34%

26%

19%

11% 10%

% Mkt. Share

Wk 28-35'13

Source : TAM Period : Wk 28-35’2013

Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

87

5 5

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

7 6

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 28-35’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 30% 39% 22% 26% 26% 26%ABP Ananda 32% 40% 32% 34% 34% 34%Kolkata TV 24% 7% 22% 19% 19% 18%News Time Bangla 13% 14% 10% 10% 11% 11%RPLUS 1% 1% 14% 10% 11% 10%

Source : TAM Period : Wk 28-35’2013

ABP Ananda performing on News Bulletin &Sports

Magazines,

Source : TAM Period : Wk 35’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports

Genre24 GHANTA

ABP Ananda NT Bangla

RPLUS

News Bulletin 30% 45% 16% 9%

Cartoons/Animation 0% 5% 95% 0%

Sports Magazines 27% 38% 23% 12%

Reviews/Reports 99% 0% 0% 1%

Interviews/Portraits/Discussions 46% 31% 1% 21%