Quick Snapshot

Week 36 – 43’2013

MCCS

PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7

Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News

ABP ANANDAPeriod – Wk 36 - 43’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

72 1

% Genre Sh

Source : TAM Period : Wk 43’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0 7.67.1

% Genre Share

Wk 36-43'12 Wk 36-43'13

Source : TAM Period : Wk 36-43year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

32%

19%

16%

13%11%

3%2%

% Mkt. Share

Wk 36-43'13

Source : TAM Period : Wk 36-43’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 36-43’2013

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

High

News

RPLUS

02468 7

64 4 3 3 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

High

News

RPLUS

0

2

4

66

5

3 3 3 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 28% 22% 19% 19% 18%ABP Ananda 29% 38% 28% 31% 31% 31%Kolkata TV 23% 7% 23% 20% 20% 20%News Time Bangla 9% 14% 16% 10% 10% 10%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 4% 8% 7% 5% 5% 5%High News 2% 5% 1% 3% 3% 3%

Source : TAM Period : Wk 36-43’2013

ABP Ananda performing on News Bulletins

,Sports/Magazines & Reviews/ Reports

Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Kolkata TV scored on Cartoons/Animation & Comedies24 Ghanta leads on Religious/ Devotional content

Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUS Kolkata TVNews Bulletin 15% 35% 7% 12% 12% 19%Sports Magazines 3% 49% 0% 11% 16% 21%Cartoons/Animation 0% 0% 0% 41% 0% 59%Comedies 1% 0% 0% 0% 0% 99%Religious/Devotional 55% 30% 3% 3% 9% 0%Reviews/Reports 11% 27% 1% 22% 16% 22%

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