Quick Snapshot

Week 41 – 48’2013

MCCS

ABP ANANDAPeriod – Wk 41-48’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

39

8

2 1

% Genre Sh

Source : TAM Period : Wk 48’2013

VS last year 13% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

6.6

7.5

% Genre Share

Wk 41-48'12 Wk 41-48'13

Source : TAM Period : Wk 41-48 year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

31%

19% 19%

12%10%

5% 4%

% Mkt. Share

Wk 41-48'13

Source : TAM Period : Wk 41-48’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 41-48’2013

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

02468 7

64 4

3 3 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0

2

4

66

54 4

2 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 30% 26% 19% 19% 20%ABP Ananda 30% 36% 30% 31% 31% 32%Kolkata TV 22% 7% 20% 19% 19% 18%News Time Bangla 9% 13% 14% 10% 11% 10%RPLUS 16% 1% 3% 12% 12% 12%CTVN AKD Plus 3% 6% 6% 4% 4% 3%High News 5% 6% 1% 5% 5% 5%

Source : TAM Period : Wk 41-48’2013

ABP Ananda performing on News Bulletins & Comedies.

Source : TAM Period : Wk 48’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

NT Bangla scored on Sports Magazines & Cartoons & Reviews.Kol TV scoring from Religious/ Devotional content

Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUS Kolkata TVNews Bulletin 20% 39% 6% 15% 11% 8%Sports Magazines 0% 0% 0% 54% 46% 0%Cartoons/Animation 1% 0% 0% 99% 0% 0%Comedies 27% 32% 1% 20% 13% 7%Religious/Devotional 17% 8% 1% 33% 8% 33%Reviews/Reports 46% 23% 9% 0% 0% 23%

Top 10 Shows – ABP ANANDA

Channel Date Days Time From Time To Programme Dur {Min} Genre TVT 000s

ABP Ananda 24/11/2013 Sun 22:28 22:54 XTRA TIME 27 Sports Magazines 174

ABP Ananda 28/11/2013 Thu 20:28 20:54 ABP ANANDA PROGRAM 27 News Bulletin 120

ABP Ananda 28/11/2013 Thu 20:59 21:23 NOJORE 9 TA 25 News Bulletin 113

ABP Ananda 24/11/2013 Sun 22:57 23:24 ABP ANANDA KHABAR 28 News Bulletin 107

ABP Ananda 28/11/2013 Thu 23:28 23:54 ABP ANANDA KHABAR 27 News Bulletin 107

ABP Ananda 25/11/2013 Mon 13:58 14:23 PURO PHOL 26 News Bulletin 94

ABP Ananda 28/11/2013 Thu 21:28 21:52 RUNNER 25 News Bulletin 90

ABP Ananda 24/11/2013 Sun 18:58 19:26 ABP ANANDA PROGRAM 29 News Bulletin 86

ABP Ananda 29/11/2013 Fri 19:29 19:52 ABP ANANDA PROGRAM 24 News Bulletin 86

ABP Ananda 25/11/2013 Mon 23:00 23:23 ABP ANANDA KHABAR 24 News Bulletin 83

ABP Ananda

Source : TAM Period : Wk 48’2013

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