Quick Snapshot

Wk 31 -2013

MCCS

ABP ANANDAPeriod – Wk 31’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

10

2 1

% Genre Sh

Source : TAM Period : Wk 31’2013

Bengali news genre showing a growth of almost 18% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.6

9.0

% Genre Share

Wk 24-31'12 Wk 24-31'13

Source : TAM Period : Wk 24-31Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

38%

27%

16%

10%8%

% Mkt. Share

Wk 24-31'13

Source : TAM Period : Wk 24-31’2013

Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

News Time

Bangla

Kolkata TV

RPLUS0.0

5.0

10.08.3

7.7

5.1 5.0

1.9

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

News Time

Bangla

Kolkata TV

RPLUS0.0

5.0

10.0

7.2 6.7

4.4 4.4

1.7

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 24-31’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+WB East All India24 GHANTA 23% 39% 32% 28% 27% 27%ABP Ananda 36% 42% 39% 38% 38% 37%Kolkata TV 20% 7% 16% 16% 16% 16%News Time Bangla 9% 12% 12% 10% 10% 11%RPLUS 12% 1% 1% 8% 8% 8%

Source : TAM Period : Wk 24-31’2013

NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included

ABP Ananda performing on News Bulletin & Talk shows/chat shows

Source : TAM Period : Wk 31’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Kolkata TV scored on headlines & cartoons animations24 Ghanta scored on Interviews/Portraits/discussions

Genre

24 GHANTA

ABP Ananda

Kolkata TV

News Time Bangla

RPLUS

Tot GRPs

News Bulletin 16% 42% 19% 14% 9% 231Interviews/Portraits/Discussions 75% 22% 0% 1% 3% 42News Headlines 6% 0% 87% 0% 7% 34Cartoons/Animation 0% 8% 60% 32% 0% 29Talk Shows/Chat Shows 0% 100% 0% 0% 0% 15

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