Quick Snapshot
Wk 31 -2013
MCCS
ABP ANANDAPeriod – Wk 31’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
10
2 1
% Genre Sh
Source : TAM Period : Wk 31’2013
Bengali news genre showing a growth of almost 18% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.6
9.0
% Genre Share
Wk 24-31'12 Wk 24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
38%
27%
16%
10%8%
% Mkt. Share
Wk 24-31'13
Source : TAM Period : Wk 24-31’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
News Time
Bangla
Kolkata TV
RPLUS0.0
5.0
10.08.3
7.7
5.1 5.0
1.9
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
News Time
Bangla
Kolkata TV
RPLUS0.0
5.0
10.0
7.2 6.7
4.4 4.4
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 24-31’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+WB East All India24 GHANTA 23% 39% 32% 28% 27% 27%ABP Ananda 36% 42% 39% 38% 38% 37%Kolkata TV 20% 7% 16% 16% 16% 16%News Time Bangla 9% 12% 12% 10% 10% 11%RPLUS 12% 1% 1% 8% 8% 8%
Source : TAM Period : Wk 24-31’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included
ABP Ananda performing on News Bulletin & Talk shows/chat shows
Source : TAM Period : Wk 31’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on headlines & cartoons animations24 Ghanta scored on Interviews/Portraits/discussions
Genre
24 GHANTA
ABP Ananda
Kolkata TV
News Time Bangla
RPLUS
Tot GRPs
News Bulletin 16% 42% 19% 14% 9% 231Interviews/Portraits/Discussions 75% 22% 0% 1% 3% 42News Headlines 6% 0% 87% 0% 7% 34Cartoons/Animation 0% 8% 60% 32% 0% 29Talk Shows/Chat Shows 0% 100% 0% 0% 0% 15
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