Quick Snapshot

Wk 25 -2013

MCCS

ABP ANANDAPeriod – Wk 25’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

9

3 1

% Genre Sh

Source : TAM Period : Wk 25’2013

Bengali news genre showing a growth of almost 29% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.0

9.0

% Genre Share

Wk 18-25'12 Wk 18-25'13

Source : TAM Period : Wk 18-25Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

39%

30%

12% 11%9%

% Mkt. Share

Wk 18-25'13

Source : TAM Period : Wk 18-25’2013

Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

7.26.6

4.6 4.6

1.9

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

6.3 5.7

4.1 4.0

1.7

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 18-25’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel WBrest 1 Mn.+WB .1 to 1 Mn. Kol All India WB East24 GHANTA 31% 39.9% 26% 30% 30% 30%ABP Ananda 42% 40% 38% 39% 39% 39%Kolkata TV 13% 7% 14% 12% 12% 12%News Time Bangla 13% 11% 10% 10% 11% 10%RPLUS 1% 1% 12% 9% 9% 9%

Source : TAM Period : Wk 19-25’2013

NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included

ABP Ananda performing on News Bulletin ,

Interviews/Portraits ,Sports Magazines & Talk Shows

Source : TAM Period : Wk 25’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre24 GHANTA

ABP Ananda

Kolkata TV

NT Bangla RPLUS

Total GRPs

News Bulletin 24% 34% 20% 13% 10% 177

Interviews/Portraits/Discussions 44% 54%     2% 34

News Headlines 23%   68%   9% 31

Cartoons/Animation     65% 35%   24

Talk Shows/Chat Shows   100%       16

Sports Magazines 19% 45% 13% 16% 7% 12

Reviews/Reports 52% 35% 14%     10

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