Quick Snapshot
Wk 25 -2013
MCCS
ABP ANANDAPeriod – Wk 25’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
9
3 1
% Genre Sh
Source : TAM Period : Wk 25’2013
Bengali news genre showing a growth of almost 29% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.0
9.0
% Genre Share
Wk 18-25'12 Wk 18-25'13
Source : TAM Period : Wk 18-25Year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
39%
30%
12% 11%9%
% Mkt. Share
Wk 18-25'13
Source : TAM Period : Wk 18-25’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
7.26.6
4.6 4.6
1.9
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
6.3 5.7
4.1 4.0
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 18-25’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel WBrest 1 Mn.+WB .1 to 1 Mn. Kol All India WB East24 GHANTA 31% 39.9% 26% 30% 30% 30%ABP Ananda 42% 40% 38% 39% 39% 39%Kolkata TV 13% 7% 14% 12% 12% 12%News Time Bangla 13% 11% 10% 10% 11% 10%RPLUS 1% 1% 12% 9% 9% 9%
Source : TAM Period : Wk 19-25’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included
ABP Ananda performing on News Bulletin ,
Interviews/Portraits ,Sports Magazines & Talk Shows
Source : TAM Period : Wk 25’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre24 GHANTA
ABP Ananda
Kolkata TV
NT Bangla RPLUS
Total GRPs
News Bulletin 24% 34% 20% 13% 10% 177
Interviews/Portraits/Discussions 44% 54% 2% 34
News Headlines 23% 68% 9% 31
Cartoons/Animation 65% 35% 24
Talk Shows/Chat Shows 100% 16
Sports Magazines 19% 45% 13% 16% 7% 12
Reviews/Reports 52% 35% 14% 10
Thank You
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