Quick Snapshot

Wk 8 -2013

MCCS

ABP ANANDAPeriod – Wk 8’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Vs. last week Bengali News genre grew by almost 7%

Bang

la G

EC

Bang

la ..

.

Bang

la M

ov.

Bang

la M

...

0

10

20

30

40

50

37

13

3 1

% Genre Sh.

Source : TAM Period : Wk 8 2013

Vs. last week Bangla GEC showing decrease of 9%Time spent on the genre has increased by 4 mins.

Bengali news genre showing a growth of almost 31% Vs. last

year

0.0

2.0

4.0

6.0

8.0

10.0

12.0

7.3

9.6

% Genre Share

Wk 1-8'12 Wk 1-8'13

Source : TAM Period : Wk 1 – 8 Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

30%

24%21%

13% 12%

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 53 2012 – Wk 7 2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.8 5.5 4.8 4.4

2.2

CS 4+

Reac

h in

Mn.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.3 5.0 4.4 3.92.0

CS 15+

Reac

h in

Mn.

Source : TAM Period : Wk 1-8 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 19 38 39 24 24 24ABP Ananda 26 39 37 29 29 29Kolkata TV 25 11 8 22 21 22News Time Bangla 14 12 14 14 14 14RPLUS 16 1 2 12 12 12

Source : TAM Period : Wk 1-8 2013

Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be

specified for the channel.

Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film based magazines

News Time Bangla with Sports Magazines .

ABP Ananda scoring high on

interviews/Portraits/ Discussions/Talk

shows/Chat shows

Source : TAM Period : Wk 8’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre

24 GHANT

A

ABP Anand

aKolkata TV

News Time Bangl

aRPLUS Grand

Total

News Bulletin 14% 21% (26%) 25% 14% 268Cartoons/Animation 0% 4% (54%) 43% 0% 53News Headlines 7% 0% (93%) 0% 0% 50Interviews/Portraits/Discussions 37% (40%) 13% 6% 3% 32Reviews/Reports (63%) 15% 9% 5% 9% 23Sports Magazines 9% 21% 24% (34%) 12% 18Film Based Magazines 0% 9% (62%) 29% 0% 11Talk Shows/Chat Shows 2% (98%) 0% 0% 0% 11

Live Telecast/Sports 0% 0% 0%(100%) 0% 6

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