Quick Snapshot

Week 3 - 10’2014

MCCS

ABP ANANDAPeriod – Wk 3 - 10’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

35

10

20

% Genre Sh

Source : TAM Period : Wk 10’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down by 9%

0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.09.1

% Genre Share

Wk 3-10'13 Wk 3-10'14

Source : TAM Period : Wk 3-10 Year : 2013 &2014

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

31%

24%

19%

13%

9%

5%

% Mkt. Share

Wk 3-10'14

Source : TAM Period : Wk 3-10’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 3-10’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7

64 4

2 1

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 3

2 1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 3-10’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 21% 38% 27% 24% 23% 24%ABP Ananda 29% 40% 32% 31% 31% 31%Kolkata TV 22% 3% 23% 19% 19% 19%News Time Bangla 7% 15% 15% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 6% 3% 0% 5% 5% 5%

ABP Ananda performing on News Bulletins & Film Based

magazines

Source : TAM Period : Wk 10’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Sports/magazinesKol TV scoring from Cartoons/Animations & Reviews/reports

Week10'14

Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 21% 37% 25% 7% 9%

News Headlines 53% 0% 37% 0.0% 10%

Cartoons/Animation 28% 2% 52% 18% 0%

Reviews/Reports 17% 26% 33% 15% 8%

Film Based Magazines 0% 100% 0% 0% 0%

Sports Magazines 55% 21% 0% 0% 24%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 10’2014

Date Time From Time To Programme Genre TVT 000s05 Mar 14 18:57 20:24 PROTI POKHE Talk Shows/Chat 17907 Mar 14 20:27 20:51 PROTI POKHE Talk Shows/Chat 15004 Mar 14 18:58 20:53 PROTI POKHE Talk Shows/Chat 14307 Mar 14 18:58 20:21 PROTI POKHE Talk Shows/Chat 13308 Mar 14 21:58 22:23 EK DOZEN GALPO News Bulletin 12907 Mar 14 22:28 22:51 PROTI POKHE Talk Shows/Chat 12102 Mar 14 22:28 22:54 XTRA TIME Sports Magazine 11605 Mar 14 16:28 17:23 ABP ANANDA PROGRAM News Bulletin 10906 Mar 14 19:58 20:25 ABP ANANDA PROGRAM News Bulletin 10405 Mar 14 22:28 22:54 PROTI POKHE Talk Shows/Chat 97

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