Quick Snapshot

Week 43 – 50’2013

MCCS

ABP ANANDAPeriod – Wk 43-50’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

41

8

2 1

% Genre Sh

Source : TAM Period : Wk 50’2013

VS last year 20% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

6.5

7.8

% Genre Share

Wk 43-50'12 Wk 43-50'13

Source : TAM Period : Wk 43-50 year : 2012 & 2013

PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

29%

20% 19%

13%

9%6%

4%

% Mkt. Share

Wk 43-50'13

Source : TAM Period : Wk 43-50’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 43-50’2013

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

02468 7

64 4

2 2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0

2

4

66

54 4

2 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 34% 26% 20% 20% 21%ABP Ananda 27% 35% 27% 29% 29% 28%Kolkata TV 21% 6% 24% 19% 18% 19%News Time Bangla 8% 12% 13% 9% 9% 9%RPLUS 17% 1% 3% 14% 14% 13%CTVN AKD Plus 3% 6% 6% 4% 4% 4%High News 7% 5% 1% 6% 6% 6%

Source : TAM Period : Wk 43-50’2013

ABP Ananda performing on News Bulletins & Sports/Magazines

Source : TAM Period : Wk 50’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta performing on News HeadlinesKolkata TV is scoring from Cartoons/Animations & Film based shows

Prog Genre24 GHANTA

ABP Ananda

High News

Kolkata TV

News Time Bangla RPLUS

News Bulletin 17% 37% 8% 19% 8% 12%

News Headlines 50% 0% 0% 49.7% 0% 0%

Cartoons/Animation 27% 0% 0% 50% 22% 0%

Film Based Magazines 11% 18% 5% 43% 6% 18%

Sports Magazines 17% 32% 4% 23% 16% 8%

Reviews/Reports 34% 4% 0% 48% 0% 13%

Top 10 Shows – ABP ANANDA

Date Time FromTime To Programme Genre TVT 000s

08 Dec 13 13:59 14:24 BREAKING NEWS News Bulletin 95

13 Dec 13 18:28 18:55 ABP ANANDA KHABAR News Bulletin 88

08 Dec 13 10:57 11:25 BREAKING NEWS News Bulletin 86

09 Dec 13 22:58 23:23 ABP ANANDA KHABAR News Bulletin 83

11 Dec 13 23:28 23:53 ABP ANANDA KHABAR News Bulletin 79

13 Dec 13 23:28 23:54 ABP ANANDA KHABAR News Bulletin 77

10 Dec 13 22:58 23:22 ABP ANANDA KHABAR News Bulletin 77

13 Dec 13 23:58 00:28 ABP ANANDA KHABAR News Bulletin 76

08 Dec 13 17:58 18:25 ABP ANANDA KHABAR News Bulletin 75

08 Dec 13 22:28 22:56 XTRA TIME Sports Magazine 74

Source : TAM Period : Wk 50’2013

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