Media scenario 11 3 14 abp ananda
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Transcript of Media scenario 11 3 14 abp ananda
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Quick Snapshot
Week 2 - 9’2014
MCCS
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ABP ANANDAPeriod – Wk 2-9’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
38
8
20
% Genre Sh
Source : TAM Period : Wk 9’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
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VS last year market shares marginally down
0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.98.9
% Genre Share
Wk 2-9'13 Wk 2-9'14
Source : TAM Period : Wk 2-9 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
30%
24%
19%
13%
9%
5%
% Mkt. Share
Wk 2-9'14
Source : TAM Period : Wk 2-9’14
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ABP Ananda leading in both TG’s
Source : TAM Period : Wk 2-9’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
4 42
2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 3
21
Reach in Mn
TG: 15+ CS
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ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 2-9’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 21% 39% 27% 24% 24% 24%ABP Ananda 28% 40% 30% 30% 31% 31%Kolkata TV 22% 4% 24% 19% 19% 19%News Time Bangla 7% 14% 16% 9% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 5% 3% 0% 5% 5% 5%
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ABP Ananda performing on News Bulletins ,Film Based
magazines & Sports Magazines
Source : TAM Period : Wk 9’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations
Week 9'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 23% 35% 21% 10% 11%
News Headlines 60% 0% 31% 0.0% 9%
Cartoons/Animation 35% 0% 36% 28% 0%
Reviews/Reports 50% 37% 0% 0% 13%
Film Based Magazines 21% 31% 19% 20% 9%
Sports Magazines 0% 100% 0% 0% 0%
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Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 9’2014
Date Time From Time To Programme Genre TVT 000s26 Feb 14 20:58 21:22 NOJORE 9 TA News Bulletin 149
26 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 121
28 Feb 14 18:58 20:50 PROTI POKHE Talk Shows/Chat 120
24 Feb 14 21:28 21:52 RUNNER News Bulletin 109
28 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 107
27 Feb 14 19:28 19:53 BAHISHKRITO REJJAK Interviews/Port 101
26 Feb 14 18:58 20:51 PROTI POKHE Talk Shows/Chat 93
25 Feb 14 22:28 22:53 XTRA TIME Sports Magazine 93
26 Feb 14 22:28 22:52 PROTI POKHE Talk Shows/Chat 91
01 Mar 14 22:58 23:26 PRADHANMONTRI EI BHARAT ER GOLPO Tele Film/Short 84
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Thank You