Quick Snapshot
Week 3 - 2013
MCCS
ABP ANANDAPeriod – Wk 3’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bengali news genre maintained its position of
#2
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
83
1
% Genre Sh.
Source : TAMPeriod : Wk 3 2013
Bengali News genre shares marginally decreased
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.07.8
7.3
% Genre Share
Wk 48-3'12 Wk 48-3'13
Source : TAMPeriod : Wk
48-3Year : 2012 &
2013
ABP Ananda: Undisputed leader whereas Newstime Bangla lost its shares to
RPlus
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
34%
28%
18%
12%
8%
% Mkt. Share
% Mkt. Share
Source : TAMPeriod : Wk 48 2012 – Wk 3
2013
ABP Ananda leading in reach
24 GHANTA
ABP Ananda
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
6.2 6.3
4.6 4.2
2.0
CS 4+
Reach
in M
n.
24 GHANTA
ABP Ananda
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.5 5.6
4.1 3.7
1.7
CS 15+
Reach
in M
n.
Source : TAMPeriod : Wk 1-3 2013
ABP Ananda leading in all TAM reported markets
% Market ShareChnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 24 38 37 28 28 28ABP Ananda 32 39 38 34 34 34Kolkata TV 21 10 10 18 18 18News Time Bangla 12 12 13 12 12 12RPLUS 11 1 1 8 8 8
Source : TAMPeriod : Wk 48 2012 – Wk 3
2013
ABP Ananda scores v’ship in News Bulletin ABP Ananda scored viewership with Interviews/Portraits/Discussions,
Sports Magazines & Talk Shows/Chat Shows
Kolkata TV scored on Cartoons/Animation, News Headlines, Reviews/Reports & Film Based Magazines
Viewers watch ABP Ananda for NEWS
Source : TAMPeriod : Wk
3’2013
Share % within each sub-genre
Genre24
GHANTAABP
AnandaKolkata
TV
News Time
Bangla RPLUSGrand Total
News Bulletin 18% (27%) 17% 12% (27%) 164Interviews/Portraits/Discussions 44% (46%) 2% 2% 6% 21Cartoons/Animation 0% 9% (47%) 44% 0% 21News Headlines 9% 0% (91%) 0% 0% 16Sports Magazines 19% (38%) 9% 22% 13% 15Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 13Reviews/Reports 24% 25% (28%) 0% 23% 11Film Based Magazines 0% 14% (69%) 16% 0% 5
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