News of the week 27.9.13 abp news
-
Upload
media-content-and-communications-services-india-pvt-ltd -
Category
News & Politics
-
view
571 -
download
2
description
Transcript of News of the week 27.9.13 abp news
Quick Snapshot
Wk 38-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.
ABP NEWS Week: 38 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Among National genres Hindi News at # 3
GEC
Reg
Hin
. M
ov.
Hin
. N
ew
s
Kid
s
Musi
c
Sport
s
Info
Life
styl
e
Eng. M
ov
Rel.
Bus.
...
Eng. Ent.
0
5
10
15
20
25
30
35
40
4541
17
10
64 3 2 1 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 38’2013
Neck to neck Vs. last year
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0 5.75.4
% Genre Share
Wk 31-38'12 Wk 31-38'13
Source : TAM Period : Wk 31-378Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak ABP News India TV Z News NDTV India News 240%
5%
10%
15%
20%
25%
21%
17% 16%
10%8% 8%
% Mkt Share
Wk31-38'13
Source : TAM Period : Wk 31-38’13
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News NDTV India
IBN 70
10
20
30
40
5041 38
32 32
25 24
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 31-38’13
Aaj Tak
ABP News
India TV
Z News
NDTV India
IBN 70
10
20
30
40
50 49 4639 39
29 29
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 36-38’2013
Market Share %
Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 15% 18% 20% 22% 19% 26% 20% 33% 21% 27% 18% 21% 20% 22% 22% 32% 22% 23%
ABP News 14% 15% 11% 14% 33% 17% 18% 17% 14% 17% 16% 14% 19% 18% 14% 29% 15% 16%
India TV 20% 9% 22% 15% 16% 15% 15% 11% 14% 13% 16% 9% 17% 15% 17% 0% 16% 16%
Z News 14% 11% 9% 9% 6% 8% 12% 8% 10% 10% 10% 14% 10% 11% 10% 4% 10% 10%
IBN 7 5% 9% 8% 9% 5% 9% 5% 7% 11% 8% 11% 6% 5% 6% 9% 0% 8% 8%
NDTV India 6% 5% 9% 5% 6% 7% 5% 7% 11% 8% 8% 3% 5% 6% 9% 4% 8% 8%
DD News 2% 3% 1% 2% 4% 4% 2% 2% 2% 2% 3% 3% 4% 3% 2% 25% 2% 3%
Live India 3% 1% 1% 0% 2% 3% 7% 1% 0% 0% 1% 1% 1% 6% 1% 7% 2% 2%
Samay 4% 2% 2% 8% 2% 5% 3% 6% 5% 5% 2% 11% 7% 4% 3% 0% 4% 4%
TEZ 10% 23% 4% 1% 3% 2% 6% 1% 4% 2% 5% 16% 5% 5% 4% 0% 4% 4%
News 24 7% 3% 13% 16% 4% 5% 6% 6% 7% 9% 11% 3% 6% 5% 10% 0% 9% 8%
ABP News performing on Interviews/discussion genre
Source : TAM Period : Wk 38’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes
Genre Aaj Tak ABP News TV Z News
News Bulletin 23% 18% 16% 11%
Reviews/Reports 31% 18% 24% 0%
Religious/Devotional 18% 0% 29% 5%
Interviews/Portraits/Discussions 13% 33% 5% 3%
Action/Thriller 48% 32% 4% 16%
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
25%
22%
18%
15%13%
7%
Wk 31-38'13
Wk 31-38'13
Source : TAM Period : Wk 31--38’2013
MCCS maintaining its # 1 position
Thank You