Paid search wars

download Paid search wars

of 6

  • date post

    07-Jul-2018
  • Category

    Documents

  • view

    215
  • download

    0

Embed Size (px)

Transcript of Paid search wars

  • 8/19/2019 Paid search wars

    1/12

    By:John Sharp & Des Lafey,University of Kent 

    Paid SearchEngines

  • 8/19/2019 Paid search wars

    2/12

    Presenters

    • Sarmad Ali

    • Kamran Ahmed

    Husnain Hamid

  • 8/19/2019 Paid search wars

    3/12

    •  Tim Berners-Lee inented !!! in

    "##$%• iola!!! '(#)*, post s+ript%

    • ello '#)*, "st .raphi+ /ro0ser%

    •1osai+ '#2*

    • 3ets+ape 3ai.ator '#4-(#5*

    • 67+ite '#2* and 8ahoo9 '#4*

  • 8/19/2019 Paid search wars

    4/12

  • 8/19/2019 Paid search wars

    5/12

    ate.oriin. Sear+h

    !e/ ra0lers'Spiders*

    "% isits pa.es, re+ords& stores in;ormation,

    lin

  • 8/19/2019 Paid search wars

    6/12

    • Human 6dited Dire+tories – Humans reie0 0e/sites%

     – @r.anied into hierar+hi+al +ate.oriese%.% Business, Shoppin., 3e0s et+%

  • 8/19/2019 Paid search wars

    7/12

    6mer.en+e o; Portals

  • 8/19/2019 Paid search wars

    8/12

    •  Jerry 8an. & Daid ilo,"##4%

    • they 0anted to 0in Stan;ordantasy Bas

  • 8/19/2019 Paid search wars

    9/12

  • 8/19/2019 Paid search wars

    10/12

    • Laun+hed in "##5%

    • onerted ;rom

    su/s+ription /ased dial upseri+e into an SP%

    • om/ination o; 0alled.arden & open portal%

    • Proided sear+h ianuirin.Hotmail%

  • 8/19/2019 Paid search wars

    11/12

    PortalFoller+oaster

    • "##$s sa0 a /oom in adertisement in GSrea+hin. C /illion%

    • Adertisers 0ere desperate to +apture.ro0in. online audien+e%

    •  in )$$$s aluations o; dot +oms 0ere s

  • 8/19/2019 Paid search wars

    12/12

    Sear+h: A 3e+essary 6ilI

    • nitially portals didn(t thin< o;sear+h as a diferentiatin.element%

    •  8ahoo, 1S3, & [email protected] 0ere payin.n