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By:John Sharp & Des Lafey,University of Kent 

Paid SearchEngines

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Presenters

• Sarmad Ali

• Kamran Ahmed

•

Husnain Hamid

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•  Tim Berners-Lee inented !!! in

"##$%• iola!!! '(#)*, post s+ript%

• ello '#)*, "st .raphi+ /ro0ser%

•1osai+ '#2*

• 3ets+ape 3ai.ator '#4-(#5*

• 67+ite '#2* and 8ahoo9 '#4*

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ate.oriin. Sear+h

•

!e/ ra0lers'Spiders*

"% isits pa.es, re+ords& stores in;ormation,

lin

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• Human 6dited Dire+tories – Humans reie0 0e/sites%

 – @r.anied into hierar+hi+al +ate.oriese%.% Business, Shoppin., 3e0s et+%

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6mer.en+e o; Portals

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•  Jerry 8an. & Daid ilo,"##4%

• they 0anted to 0in Stan;ordantasy Bas

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• Laun+hed in "##5%

• onerted ;rom

su/s+ription /ased dial upseri+e into an SP%

• om/ination o; 0alled.arden & open portal%

• Proided sear+h ianuirin.Hotmail%

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PortalFoller+oaster

• "##$s sa0 a /oom in adertisement in GSrea+hin. C /illion%

• Adertisers 0ere desperate to +apture.ro0in. online audien+e%

•  in )$$$s aluations o; dot +oms 0ere s

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Sear+h: A 3e+essary 6ilI

• nitially portals didn(t thin< o;sear+h as a diferentiatin.element%

•  8ahoo, 1S3, & A@L 0ere payin.n