Paid Search Match Types

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    22-Jan-2015
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Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

Transcript of Paid Search Match Types

  • 1. Google Adwords Match Types

2. Paid SearchKeywords . AdsLanding Pages 2 3. Google Grants Paid search stipend available to 501(c)(3)organizations Restrictions $10,000 monthly (or $330 per day) Maximum CPC of $1.00 Keyword Campaigns only Text Ads only Ads only appear on Google.com 3 4. Match Types Example: tampa food bank4 5. Broad Match tampa food bank Show ad if any word in the phrase is searched Broad Match will show: tampa food bank tampa food truck tampa toy store food in tampa tampa bank5 6. Phrase Match tampa food bank Show ad when the phrase and close variants aresearched Phrase Match will show: tampa food bank tampa food bank directions tampa food bank donations tampa bay food bank south tampa food bank 6 7. Exact Match [tampa food bank] Show ad only when the phrase is searched Exact Match will show: tampa food bank 7 8. Modified Broad Match tampa +food +bank Show ad when words noted with a + aresearched Modified Broad Match will show: tampa food bank clearwater food bank food bank volunteering food bank locator food bank of florida8 9. Match Types Broad Match Modified +Broad +MatchPhrase Match [Exact Match] 9 10. Applying Match Types Augment Existing Keyword List Implement Match Types Utilize Jumbo Keyword Applies match types http://jumbokeyword.com10 11. Thank You Chris Sietsema [email protected] 480.570.163611