Using Paid Search in Business
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Paid Search Advertising (PPC) What Is It and Why Is It Good For Business?
Transcript of Using Paid Search in Business
Consumers search for everything and anything.
Users dictate the demand for a product or information.
Push mediums reach out to the masses who may or may not be looking for something specific.
PPC = Push Medium
Advertisers bid on the keywords they want to run
in PPC ads.
But only pay when a user clicks the ad.
You set the budget, a variable cost.
Can continuously optimize an ad based on performance.
It’s trackable.
Local targeting, “geo-targeting”.
1) Ad impressions
x [Click Through Rate (CTR)]
2) Clicks (Website Visitors)
x [Conversion Rate]
3) Leads
Have strong keywords.
Test ads with different words or phrases.
Check out the competition.
Have a simple and short landing page.