Using Paid Search in Business

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    16-Jul-2015
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Transcript of Using Paid Search in Business

Paid Search Advertising (PPC)

Paid Search Advertising(PPC)What Is It and Why Is It Good For Business?Paid Search is query based advertising, derived from what a user is searching on search engines.DefinitionfactConsumers search for everything and anything.Users dictate the demand for a product or information.

PPC = Push MediumPush mediums reach out to the masses who may or may not be looking for something specific.

PPC = Push MediumTo talk to the consumer, you must first listen.

See what the audience is searching for.

So, paid search is starting with

So, paid search is starting with

SEARCH!So, paid search is starting with

SEARCH!Keyword searchKeywords are the words the advertiser has deemed relevant to your website.

LADSEAdvertisers bid on the keywords they want to run in PPC ads.

Advertisers bid on the keywords they want to run in PPC ads.

But only pay when a user clicks the ad.So why ppc?You set the budget, a variable cost.Can continuously optimize an ad based on performance.Its trackable.Local targeting, geo-targeting.Paid Search can be very effective.Ppc lead generation1) Ad impressions x [Click Through Rate (CTR)]2) Clicks (Website Visitors) x [Conversion Rate]3) LeadsGet the most out of ppCHave strong keywords.Test ads with different words or phrases.Check out the competition.Have a simple and short landing page.And dont forget conversion tracking!Tangible concepts, from technical to creative.