PAID SEARCH ADVERTISING - Thomson Reuterswith Paid Search Advertising can dramatically improve your...
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PAID SEARCH ADVERTISING GROW YOUR BUSINESS WITH PAID KEYWORDS In today’s competitive market, combining organic keyword placement and search engine optimization with Paid Search Advertising can dramatically improve your online marketing efforts. FindLaw’s Paid Search Advertising program, also known as pay-per-click (PPC), is a simple, turnkey solution that allows you to market your firm to potential clients online when they search with keywords and phrases. It supplements your organic search results — which are generated via compelling content — by giving you the ability to target potential clients you might not otherwise reach. Join our social network! lawyermarketing.com/Socialize-with-Us Visit LawyerMarketing.com © 2012 FindLaw, a Thomson Reuters business L-365945/09-12 PAID SEARCH ADVERTISING FEATURES EXPERIENCED CAMPAIGN MANAGEMENT Our dedicated, in-house, Google AdWords Certified search engine marketing experts save you time and money by managing your entire PPC campaign. Your FindLaw Campaign Manager will work with you and your local FindLaw Consultant to: • Develop a cohesive marketing plan that complements your existing FindLaw organic search tactics • Choose the words and phrases related to your law firm marketing goals • Create the ads and efficiently manage your keyword advertising budget CUSTOM LANDING PAGES Your Paid Search Advertising subscription includes two branded landing pages designed to engage potential clients and: • Compel visitors to contact your law firm • Provide easy navigation to match the information they need • Track your campaign performance by measuring activity on your customer landing pages CAMPAIGN OPTIMIZATION FindLaw’s search engine marketing experts optimize your investment and ad copy for success. They also maximize favorable placement while controlling PPC spend using: • Online keyword bid process • Monthly keyword bid strategy and ad copy review • Campaign tracking codes and a call tracking number for transparent reporting MEASURING SUCCESS Track your online search strategy all in one place with INSIGHT, FindLaw’s Performance Analytics Dashboard. INSIGHT provides daily reports of your PPC campaign’s clicks, impressions and top keywords — making it easy for you to measure its success. For more information, contact your FindLaw Consultant 1-866-443-4635
Transcript of PAID SEARCH ADVERTISING - Thomson Reuterswith Paid Search Advertising can dramatically improve your...
PAID SEARCH ADVERTISING
GROW YOUR BUSINESS WITH PAID KEYWORDSIn today’s competitive market, combining organic keyword placement and search engine optimization with Paid Search Advertising can dramatically improve your online marketing efforts. FindLaw’s Paid Search Advertising program, also known as pay-per-click (PPC), is a simple, turnkey solution that allows you to market your firm to potential clients online when they search with keywords and phrases. It supplements your organic search results — which are generated via compelling content — by giving you the ability to target potential clients you might not otherwise reach.
Join our social network!
lawyermarketing.com/Socialize-with-Us
Visit LawyerMarketing.com
© 2012 FindLaw, a Thomson Reuters business L-365945/09-12
PAID SEARCH ADVERTISING FEATURESEXPERIENCED CAMPAIGN MANAGEMENT Our dedicated, in-house, Google AdWords Certified search engine marketing experts save you time and money by managing your entire PPC campaign. Your FindLaw Campaign Manager will work with you and your local FindLaw Consultant to: •Developacohesivemarketingplanthat complements your existing FindLaw organic search tactics •Choosethewordsandphrasesrelatedtoyour law firm marketing goals •Createtheadsandefficientlymanageyour keyword advertising budget
CUSTOM LANDING PAGES Your Paid Search Advertising subscription includes two branded landing pages designed to engage potential clients and: •Compelvisitorstocontactyourlawfirm •Provideeasynavigationtomatchthe informationtheyneed •Trackyourcampaignperformancebymeasuring activity on your customer landing pages
CAMPAIGN OPTIMIZATION FindLaw’s search engine marketing experts optimize yourinvestmentandadcopyforsuccess.TheyalsomaximizefavorableplacementwhilecontrollingPPCspend using: •Onlinekeywordbidprocess •Monthlykeywordbidstrategyandadcopyreview •Campaigntrackingcodesandacalltracking numberfortransparentreporting
MEASURING SUCCESS TrackyouronlinesearchstrategyallinoneplacewithINSIGHT,FindLaw’sPerformanceAnalyticsDashboard.INSIGHTprovidesdailyreportsofyourPPCcampaign’sclicks, impressions and top keywords — making it easy foryoutomeasureitssuccess.
For more information, contact your FindLaw Consultant
1-866-443-4635
