Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive...

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Confidential & Proprietary. © Adlucent 2012

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The retail space is volatile. In an industry that relies on short conversion times, fluctuating budgets, variable average order values, seasonality, and competing promotions, implementing a predictive paid search program that anticipates market trends and provides consistent revenue growth is a formidable task.

Transcript of Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive...

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Confidential & Proprietary. © Adlucent 2012

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» Chief Client Officer

Adlucent

» Ecommerce Marketing Manager

Oriental Trading Company

» Client Manager

Adlucent

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» PPC as a channel

» Keyword analytics

» PPC as a strategic advantage

» Shopping analytics

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9/27 10/11 10/25 11/8 11/22 12/6 12/20 1/3 1/17

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Units

Bids

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1. Looks at all data sources when anticipating seasonal spikes

2. Doesn’t stop at keyword-level data, but monitors product and

inventory data as well

3. Plans, executes, and measures cross-channel promotions

within your brand values

4. Uses paid search to test promotions before they are launched

in other marketing channels

5. Uses paid search data to identify new products and reacts to

insights derived from your data in real-time

6. Engages in larger business discussions and translates that

data into an actionable paid search strategy

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» Chief Client Officer, Adlucent

» [email protected]

» Ecommerce Marketing Manager, Oriental Trading Company

» @garrickbaxter

» Client Manager, Adlucent

» [email protected]

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