Download - Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

Transcript
Page 1: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

Confidential & Proprietary. © Adlucent 2012

Page 2: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

» Chief Client Officer

Adlucent

» Ecommerce Marketing Manager

Oriental Trading Company

» Client Manager

Adlucent

Page 3: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 4: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 5: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

» PPC as a channel

» Keyword analytics

» PPC as a strategic advantage

» Shopping analytics

Page 6: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 7: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 8: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

9/27 10/11 10/25 11/8 11/22 12/6 12/20 1/3 1/17

Page 9: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 10: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

Units

Bids

Page 11: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 12: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 13: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 14: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 15: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 16: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 17: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 18: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

1. Looks at all data sources when anticipating seasonal spikes

2. Doesn’t stop at keyword-level data, but monitors product and

inventory data as well

3. Plans, executes, and measures cross-channel promotions

within your brand values

4. Uses paid search to test promotions before they are launched

in other marketing channels

5. Uses paid search data to identify new products and reacts to

insights derived from your data in real-time

6. Engages in larger business discussions and translates that

data into an actionable paid search strategy

Page 19: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 20: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue
Page 21: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

» Chief Client Officer, Adlucent

» [email protected]

» Ecommerce Marketing Manager, Oriental Trading Company

» @garrickbaxter

» Client Manager, Adlucent

» [email protected]

Page 22: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

Top Related

FCA Dealer Marketing Solutions • PAID SEARCH • PAID SOCIAL ... · • SEO • REPUTATION MANAGEMENT L2T PAID SEARCH L2T PAID SOCIAL FCA Dealer Marketing Solutions L2TMEDIA DELIVERS

FCA Dealer Marketing Solutions • PAID SEARCH • PAID SOCIAL ... · • SEO • REPUTATION MANAGEMENT L2T PAID SEARCH L2T PAID SOCIAL FCA Dealer Marketing Solutions L2TMEDIA DELIVERS

Attention: Paid Search

Attention: Paid Search

Bridging the Paid Search Gap

Bridging the Paid Search Gap

Search Engine Optimization, Organic & Paid Search

Search Engine Optimization, Organic & Paid Search

What is paid search

What is paid search

PAID SEARCH PAID SEARCH - RHS PAID SEARCH - FEATURED.

PAID SEARCH PAID SEARCH - RHS PAID SEARCH - FEATURED.

Paid Search Match Types

Paid Search Match Types

Is Paid Search Failing You?

Is Paid Search Failing You?

Languages
Pages
Legal

Copyright © 2022 FDOCUMENTS