Paid  Search  Media  Specialist   4.8.15   Kalpana  Marketing  

   

Paid  Search  Media  Specialist    Kalpana  Marketing,  a  digital  marketing  agency  based  in  Phoenix,  Arizona,  is  seeking  a  part-­‐time  Paid  Search  Media  Specialist  to  oversee  and  manage  its  paid  search  campaigns.  The  ideal  candidate  will  possess  2+  years  of  experience  in  PPC  and/or  display  advertising,  a  passion  for  search  engine  marketing,  a  strong  ability  to  translate  search  results  and  research  into  enhancing  an  overall  digital  marketing  strategy.  This  position  will  help  drive  digital  advertising  activities  through  paid  search  (PPC),  display  advertising,  remarketing,  and  paid  social  media.     Responsibilities:  • Research,  set-­‐up,  test  and  optimize  all  AdWords  campaigns.      • Review  activity  and  spend  for  client  account  weekly,  monitor  performance,  and  provide  

consistent  recommendations  regarding  optimization .  • Research  new  advertising  channels,  platforms,  or  features  that  could  help  improve  ROI .  • Provide  reports  and  insights  across  our  digital  activities,  including  pulling  data  from  

Google  AdWords  and  Google  Analytics  and  other  platforms,  as  needed.    • Manage  daily  execution  of  paid  search  and  display  media  campaigns  by  facilitating  all  

research  efforts  pertaining  to  client  engagements .  • Participate  in  digital  media  planning,  buying,  research,  reporting,  and  analysis .  • Analyze  performance  data  and  provide  intelligent  integration,  interpretation,  and  

appropriate  action  plans  based  on  conclusions .    • Coordinate  the  implementation  of  campaign  conversion  tracking .  • Communicate  clearly  and  effectively  with  account  managers  and  clients  on  all  elements  

of  campaign  performance,  including  reporting,  project  status,  strategy,  and  client  goals .  

• Maintain  high  levels  of  current  knowledge  of  best  practices  and  strategies  in  the  management  of  online  paid  media.    

Qualifications:  • 2+  years  of  experience  in  PPC  and/or  display  advertising  is  required  (agency  side  

preferred) .  • Bachelor's  degree  is  preferred.  • Experience  building  and  optimizing  PPC  and  display  campaigns  with  Google  AdWords  a  

MUST!  • Expert-­‐level  understanding  of  paid  search/display  campaign  optimization  on  all  

application  platforms,  notably  Google  AdWords.    • Google  Adwords  certification  a  MUST.    • Experience  with  Google  Analytics  and  other  analytics  and  reporting  platforms .  

Paid  Search  Media  Specialist   4.8.15   Kalpana  Marketing  

   

• Experience  in  Search  Engine  Optimization  (SEO)  is  a  plus.  • Strong  skills  in  Microsoft  Excel .  • Solid  written  and  verbal  skills  plus  an  ability  to  work  well  on  a  team .  • Competitive  keyword  research  and  analysis  skills .  • Strong  verbal  and  written  communication  skills,  detail-­‐oriented,  organized,  with  high  

quality  assurance  standards .  • Thrive  in  technical  Internet  environment .  • Exhibit  enthusiasm,  passion,  creativity,  trustworthiness  and  commitment .  • Experience  with  paid  social  media  (Facebook,  Twitter,  LinkedIn)      Additional  Details:      This  position  is  a  part-­‐time  contract  position  with  room  to  grow  as  Kalpana,  a  one-­‐year-­‐old  digital  marketing  agency,  grows  and  expands  its  client  base.  The  position  will  ideally  be  based  in  Phoenix,  Arizona,  but  qualified  candidates  from  outside  the  Phoenix  area  will  be  considered.  Position  is  eligible  to  telecommute  as  well.      Compensation  commensurate  with  experience.      Apply:    Please  send  cover  letter,  resume  and  3  references  to:      Brenda  Bryan  bbryan@kalpanamarketing.com    Learn  more  about  Kalpana  Marketing  at:      www.kalpanamarketing.com