7 Facebook Trends To Grow Your Business In 2016 - Mari Smith

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© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith FACEBOOK 2016 TRENDS 7 Facebook Trends To Grow Your Business In 2016 Mari Smith Facebook’s Leading Business Development Expert #fb2016trends

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FACEBOOK 2016 TRENDS7 Facebook Trends To Grow Your Business In 2016Mari SmithFacebooks Leading Business Development Expert#fb2016trends

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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FACEBOOK STATS1.55 billion people on Facebook each month1 billion people on Facebook each DAY88% of users access via MOBILEFacebook users check 14x a dayAverage of 41 minutes per day925+ million people using GROUPS50+ million active SMB Facebook Pages2.5 million active advertisers3

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 4

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Declining Reach5

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Source:http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/5

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7 Facebook TrendsWhat the trends mean to you & what action to take!

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith http://www.business.com/social-media-marketing/4-facebook-trends-what-to-focus-on-in-2016/ 6

He [Mark] has a unique ability to hear whats not being said. ~ Sheryl Sandberg

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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1. VIDEO Views IncreaseNative video = most reach8

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Native Facebook Videos Get More Reach Than Any Other Type of Posthttp://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post8

The Rise of Facebook Video9

Explained In A Single Graph4B 8B views per day! (Up from 1Bn in 2013)

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Carolyn Everson, Facebook's vice president of global marketing 9

Facebook VIDEO tipsEye-catching movementProfiles & pages support animated GIFsProfile videosCinemagraphs (Flixel.com)Boomerang (Instagram app)More immersive: 360 videohttp://360video.fb.com Video tools:AnimotoDipticAdobe Post10

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 2. Facebook LIVE for allGame changer!Instant native videoHighest organic reach11

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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Facebook LIVEComing to personal profiles!~10% of iPhone users in the U.S. Verified PagesNew!Previously only via Mentions appSubscribe for notificationsRecording = native video12

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook LIVE tipsShort, compelling title!EmojisRegular showE.g. ScottMonty.comEncourage viewers to subscribeEdit your video afterwardsAdd a CTAChoose a thumbnail13

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook Live: What Marketers Need To Knowhttp://www.socialmediaexaminer.com/facebook-live-what-marketers-need-to-know/

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3. Improved Facebook SEARCHSearch coming to profiles & Pages!Long overdue feature!Ensure your posts use proper keywordsUse Facebook NOTES?Launch of Search FYIPLUS, new directories:Professional servicesfacebook.com/servicesPlacesfacebook.com/places14

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith https://www.brandwatch.com/2015/11/facebook-search-fyi-what-does-it-mean-for-marketers/ Facebook Search for Posts on This Pagehttp://www.adweek.com/socialtimes/search-for-posts-on-this-page/631775 Facebook Testing Search This Profile Featurehttp://www.adweek.com/socialtimes/search-this-profile/630054 Facebook Professional Services:Is Facebook Professional Services Facebooks Stealth Project To Beat Yelp?http://searchengineland.com/is-facebook-professional-services-facebooks-stealth-project-to-beat-yelp-238430

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New local business directories!PLUS, new Facebook directories:Professional servicesfacebook.com/servicesPlacesfacebook.com/placesSearch for your businessDouble check your listing15

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

4. F-COMMERCE + M-COMMERCE

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook will become nearly entirely MOBILEIn Q3 2015, 78% of Facebooks $4.3 billion ad revenue worldwide came from MOBILEIn Q3 2015, 727M of Facebooks 1.55Bn MAUs were MOBILE-only47% of users have never used desktopDuring same period in 2014, was 34%(Emarketer)17

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith M-Commerce18

The Thumb Is In Charge

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Source: http://insights.fb.com/2015/10/26/the-thumb-is-in-charge/#more-2334Erin Hunter Sills, Facebooks Head of Global Consumer Insights18

5. More Content Publishing on FacebookInstant Articles!Load time = 10x fasterKeep users on site longerhttps://instantarticles.fb.com/ Is it for you?Increased viewers and and sales?vs. loss of traffic to your own site19

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 6. Facebook GROUPSIncrease in private communitiesPeople dont want bosses, competitors, peers seeing what they postWeve seen a huge decline in comments, but weve seen a huge increase in our Facebook Groups. That place is mass chaos. Its insanity, and its lots of fun. Gini Dietrich, Spin SucksFor Sale groups!20

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebooks For Sale Groups:http://newsroom.fb.com/news/2015/02/introducing-new-features-in-facebook-groups-to-improve-the-way-people-buy-and-sell/

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7. MESSENGER for Businessmessenger.com/business21

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channelhttp://marketingland.com/facebook-turns-messenger-into-a-customer-service-commerce-channel-122880

Users no longer need a Facebook accounthttp://newsroom.fb.com/news/2015/06/sign-up-for-messenger-without-a-facebook-account/See Maris input here:https://www.facebook.com/marismith/photos/a.208729010008.138466.42328360008/10152878543605009/

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2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook MessagesNew tools for PagesResponse timeSet your ownInstant Replies - automaticFor first time messagesAway messages - automaticLet people know when to expect a responseRedesigned InboxPublic informationNew Activity tabBetter manage comments23

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith M Digital Assistant24

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Instagram Ads25

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith http://blog.business.instagram.com/post/128686033016/150909-advertisinglaunch25

Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.~Mark Zuckerberg

Photo credit: bkmag

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Quote source:http://bit.ly/1h47fzOThe more you can craft your BUSINESS PAGE posts in a way that seamlessly blends in with your fans friends posts, the more humanized your company content will be. There is a fine art and science to this. Remember, think like a MEMBER first, then a marketer!26

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Virtual Reality

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Oculus Rift Virtual Reality headsethttps://www.oculus.com/en-us/

http://www.engadget.com/2015/10/28/oculus-social-alpha-delivers-group-watching-to-virtual-reality/

http://thenextweb.com/media/2015/09/24/oculus-99-gear-vr/But its not just hardware coming its also content. The new Gear VR will have access to Netflix a partnership announced onstage. The company also announced Oculus Video, which will include the new Facebook 360 degree videos. Of course, its no shock that livestreaming platform Twitch will also be supported on the device.27

7 Trends: SummaryMore VIDEO viewsFacebook LIVE for allImproved SEARCHIncreased MOBILE More Content PUBLISHINGPrivate Communities in GROUPSMESSENGER for Business28

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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Facebook Boost Your Business

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Mari has been on tour with Facebook throughout 2015 and has spoken to 1000s of small business owners along with Facebooks management team, Facebook partners, inside experts and small business owners. Her knowledge of what is working right now on Facebook is on the leading edge. 29

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Biggest SMB Challenges?How to create CONTENT?How to KEEP UP?Where to FOCUS?What to DELEGATE?Organic vs. PAID?How to measure ROI?

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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2016 Blast-Off Your Business Special Offerwww.signup.marismith.com/fbbb 31

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith http://signup.marismith.com/fbbb/

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All-NEW Facebook Business Breakthroughs Online Training CourseReg. $497PLUS Inner Circle ONE-YEAR Membership!http://signup.marismith.com/fbbb/Reg. $97/mo = $1,164Total value = $1,600+Your price = $499!32

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith http://signup.marismith.com/fbbb/

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Fast Action BONUSESMy 2016 Instant Social Media Content Planning CalendarMaster Checklist for Profitable WebinarsStep-by-step Email List Building Master Plan Maris Top Ten Time-Saving Social Media ToolsMaris Top Ten Facebook Money-Generating TechniquesGo to: http://signup.marismith.com/fbbb/

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2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith http://signup.marismith.com/fbbb/

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Connect with Mari on these sites:Facebook Page: www.facebook.com/marismithFacebook Profile: www.facebook.com/maris Twitter: @marismithInstagram @mari_smith LinkedIn: www.linkedin.com/in/marismith Web: www.marismith.com

2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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