International Lawyers NetworkJanuary 19, 2010

@DaveKerpen, CEO, @LikeableMedia

Using to Grow Your Law Firm

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our heritage

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meet Likeable Media’s clients

*partial list

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Likeable Social Media, the book (May 2011, McGraw-Hill)

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3 warnings

1) Social media is not free.

2) Social media will not bring you instant results.

3) Social media cannot make up for a bad product or service.

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like is the new link

it’s not about you…

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Likeable Social Media: How to Delight Your Customers,

Create an Irresistible Brand, and Be Generally Amazing on

(& other social networks)

18 ways…

1. listen first and never stop listening

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2. way beyond women 25-54: define your target audience

better than ever before

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3. think like your customer and be “likeable”, literally

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4. convert your current customers to like you first

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5. engage!

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6. respond quickly to all of the bad comments

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2304/12/23

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7. respond to the good comments too, in your brand voice

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online influencers…

the new celebrities?

8. be authentic (and even vulnerable!)

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9. be honest & transparent

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10. should you ask a lot of questions?

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in a recent study, Likeable Media looked at status updates that…

1. Pose a question or challenge directly to fans (ex: “what’s your favorite type of flower?” or “fill in the blank: summer is _____”)2. Ask fans to “like” it (ex: “Like this status if you’re ready for the weekend!”)

3. Announce winners of a Facebook-hosted contest or sweepstakes (ex: “Congrats to Devin Sugameli, winner of a $25 gift card from us!”)

4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories

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Likeable Media found the following…

• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*

•In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.

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11. provide value (yes, for free!)

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12. share stories (stories are social currency for companies)

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13. inspire your customers to share stories

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14. integrate social media in the entire customer experience

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15. use social network ads carefully & efficiently

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16. admit when you f—k up - & then leverage it

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17. consistently deliver excitement, surprise, & delight

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free chillzones

18. don’t sell! just make it easy & compelling for customers to buy

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but how do we get started today?

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facebook: profiles

If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.

Individual profiles are for Individuals.

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facebook: groups

Groups are organized around common interest.

Limited functionality, but able to organize large groups of people.

Can be public or private.

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facebook: fan pages

Established for businesses: Become a LIKER

Completely public, don’t need to be a member of Facebook to view

HIGHLY functional.

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facebook: community pages

facebook: the 5 most engaging status updates

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Listen Up!

Be Transparent!

Respond to Everyone!

Just Be Likeable!

if 18 rules is too much to remember…

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thank you / grand prize / I love feedback

Likeable.com

Engage with us @LikeableMedia on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime dave@likeable.com