Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

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1 ©2009 Mari Smith - MariSmith.com Presents Facebook & Twitter Fortunes with Mari Smith Social Media Speaker, Trainer & Consultant President, International Social Media Association

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My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A. If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

Transcript of Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

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1©2009 Mari Smith - MariSmith.com

Presents

Facebook & Twitter Fortunes

withMari Smith

Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association

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Bubbly Scottish-Canadian! Two tracks Relationship +

Internet … Social Media!

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“The Pied Piper of Facebook” Overnight success… 10 years in the

making!

A Wee Bit About Mari

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Most Influential Marketer

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4 Ways Social Media Is Changing Business

1) From “Trying to Sell” to “Making Connections”

@Mashable

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@GleneaglesHotel

4 Ways Social Media Is Changing Business

2) From “Large Campaigns” to “Small Acts”

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3) From “Controlling Our Image” to “Being Ourselves”

4 Ways Social Media Is Changing Business

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4 Ways Social Media Is Changing Business

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Social Media = “butterfly effect”

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4) From “Hard to Reach” to “Available Everywhere”

4 Ways Social Media Is Changing Business

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300+ million active

members.

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2nd most trafficked website in the world

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Largest photo-sharing platform. 2bn/mo

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>70% of Facebook users = outside the United States

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Fastest growing demographic = age 35+

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More degrees, more mature, more money!!

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Rigorous Terms of Use!

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>65 million on Facebook mobile

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50% MORE active!!

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Text “fan marismith” to32665 [FBOOK]

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Why Social Media?

Meets the human need to be heard, validated,

acknowledged.

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Facebook’s Mission

“To help the world connect &communicate more

effectively.”

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Main barrier to social media adoption:

Inability to measure ROI [ Source: MarketingSherpa]

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#1 reason people fail with Social Media

Lack of a viable (proven) strategy

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Your Social Media Vision

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Social Media Strategy

Mari’s Four-Part Formula

Quality NETWORK +

Quality CONTENT +

CONSISTENCY+

Genuine, AUTHENTIC, PASSIONATE CARING =

Profitable RELATIONSHIPS

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Your Customer’s Value

• How much is a customer worth? • How much does the average customer spend

per transaction? • Is a customer more likely to purchase a

product after some sort of social media interaction?

• How much is it worth to convert an unhappy customer to a happy customer?

• On average how many people does a happy customer tell about a product or service?

• How much can an unhappy customer hurt you?

[Source: Jacob Morgan, MarketingProfs]

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What you CAN measure:

1. Activity (web analytics of blog or site)

2. Tone (sentiment) [PeopleBrowsr.com]

3. Velocity (spread over time, URLs, trackbacks)

4. Attention (duration on site)5. Participation (comments, trackbacks)6. Many qualitative attributes

(comments, what did they say, what did they mean)

[Source: Shel Israel]

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Facebook’s Primary Features

Personal Profile

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Faceook’s Primary Features

Fan Page

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Facebook’s Primary Features

Groups

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Facebook’s Primary Features

Events

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Facebook’s Primary Features

Photos

Videos

Apps

News Feed Wall

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Strategic Planning

• Who is your target market?• What problems are they having?• Where are they most active?• How do you reach them?• How can you authentically engage with them?

• What is your overall objective?• How will you measure your results?

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Your Facebook Fan Page

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Facebook Fan Page Checklist

• POST Method Source: Forrester Research/Groundswell.

• What target market would you most like to

attract to your Facebook Fan Page? [PEOPLE]:

• What is the primary OBJECTIVE of your

Facebook Fan Page?

• What STRATEGIES do you plan to implement?

• What TECHNOLOGIES will you use?  

 

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http://www.facebook.com/pages/create.php

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http://www.facebook.com/pages/create.php

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http://www.facebook.com/pages/create.php

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Facebook Fan Page Checklist

Title – person's name vs. company name:

Tag line? (additional keyword rich text):

Category: Popular = Brand, Product, or

Organization > Professional Service.

Image: Ideal size = 200px by 600px

Company Details

“Mini bio”

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Adding custom content

Static FBML app:

Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.

Check character length, shorter is better. To select the non-fan landing page, click

Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.

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Sample Content

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Sample Content

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Sample Content

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Browse Pages

• http://www.facebook.com/pages/?browse• http://www.facebook.com/dellsocialmedia• http://www.facebook.com/barackobama• http://www.facebook.com/PizzaHut• http://www.facebook.com/cocacola• http://www.facebook.com/zappos• http://www.facebook.com/SF• http://www.facebook.com/wholefoods• http://www.facebook.com/Starbucks

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Where should you start?#1. Facebook (Profile + Fan Page)#2. Twitter#3. LinkedInBlogYouTubePodcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads

***RADICAL STRATEGIC VISIBILITY***

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Success Stories

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Connect With Mari

www.marismith.com

www.whyfacebook.com

www.facebook.com/marismith

www.twitter.com/marismith

[@marismith]

www.linkedin.com/in/marismith

International Social Media Association

www.imaconnects.org