Using facebook to grow your business

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Using facebook to grow your business

Transcript of Using facebook to grow your business

  • 1. Sieu thi dien may Viet Long - Fluid Studio, 2009

2. p 801 295 9820 f 801 951 5815www.uid-studio.net1065 South 500 WestBountiful, Utah 84010 3. Before we begin . . .I am a rm believer in principlesout of the chute,you should know there is no silver bullet 4. Social media isjust one tool inthe toolbox 5. We all havea circle ofinuence.Circle of Concern What youcare about.People areinuencedby those theytrustWhat you can do something about.Circle of Influence 6. People do notwant to besold totheywant tointeract andbe heard 7. You cannotcontrol theconversation,but you canparticipatein it 8. Although socialmedia is one-to-many broadcastmarketing, atthe end of the day real resultswill occur whenone-to-onerelationships areformed 9. The 4 Ps ofmarketing(product, price,place, promotion)still exist, but the 3Rs (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thRrelationship 10. Side-by-side comparison 11. Side-by-side comparison Facebook detail 12. Demographics of Facebook users 13. Demographics The number of Americans overof Facebookages 35, 45, and 55 on Facebook isusersgrowing fast. In the last 90 days alone, the number of people over 35 has nearly doubled. There are more Facebook users ages 26-44 than 18-25 today. 14. Demographicsof Facebookusers 15. Demographicsof Facebookusers 16. Demographicsof Facebookusers 17. 11 Business Benets of Using Facebook Applications Compliments to 18. 11 Business1. BrandingBenets ofUsing Facebook Facebook can be a great resourceApplications for generating brand awareness. It can help build relationships with your prospects and clients. 19. 11 Business2. Customer EngagementBenets ofUsing Facebook Using Facebook applications canApplications be a great way for communicating promotions, contests, and events. 20. 11 Business3. Drive Web TrafcBenets ofUsing Facebook Facebook can act as a portal pointApplications for driving trafc to your site and other online properties. 21. A breakdownof thepopularity ofFacebookapplications 22. 11 Business4. Reputation ManagementBenets ofUsing Facebook Facebook can be a useful tool forApplications listening and responding to what users are saying about you and your brand. 23. 11 Business5. New Customer AcquisitionBenets ofUsing Facebook Facebook provides an opportunityApplications to nd consumers you may have not otherwise discovered (based solely on their interests and afnity alignments). 24. 11 Business6. AdvertisingBenets ofUsing Facebook You can drill down and advertiseApplications just to the target audience that has the demographic footprint you desire. 25. 11 Business7. Client RetentionBenets ofUsing Facebook Facebook provides anotherApplications communication point to build a strong relationship with your consumer. 26. 11 Business8. Access to the social world andBenets ofits inherent value (the "in" factor)Using Facebook Consider the following scenario: a potentialApplications prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook prole and see a number of positive posts about your brand. This in turn can shape their opinion and could end up being one of many deciding factors as to why the prospect selects you over a competitor. The perception that Facebook is "in" and the fact that you are using Facebook could help inuence the perception of your brand. 27. 11 Business9. The Viral EffectBenets ofUsing Facebook Nothing attracts a crowd like a crowd.Applications And Facebook is attracting quite the crowd . . . 28. 11 Business10. Feedback MechanismBenets ofUsing Facebook Using Facebook and the variousApplications applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site. 29. 11 Business11. Build Business Use CasesBenets ofUsing Facebook Facebook can provide you withApplications an opportunity to build successful business cases as you target specic vertical markets with specic business objectives. 30. According to aSocial media sites continue to bestudy releasedan important source of communityin January 2009 connection, and savvy retailersby Rosetta, anare reaping the benets ofinteractive Facebooks rapid extension into newmarketing agency, demographics, such as Gen X and59 of the 100 seniors, said Adam Cohen, partnertop retailers with Rosettas consumer goods andhave a Facebook retail practice.presence. 31. General Tips The most effective Facebook fan pages are updated on a regular basis with new content. 32. General Tips If theres actually evidence that the page administrator is visiting regularly and interacting with the community, the more engaged fans will be (check out the wall on Dells page). 33. General Tips Facebook pages work best when their less about "me, me, me" and more about "you, you, you" (customer-centric). 34. General Tips Be a good member of the community: promote others even more than you promote yourself. Linking and promoting others is a nice way to show you care about others and can set you apart as an expert in the eld. 35. General Tips The creative material of your message should be something that people want to share virally with others. Make it newsworthy, controversial, timely, immediately useful, or even humorous. 36. General Tips Dont spamwrap your self-promotion in something of value to others. 37. Tostitos on 0 to 17,000+ fans in one monthFacebook:Case Study 38. Tostitos on The concept was simple. Get theFacebook: most rabid, dyed-in-the-wool fans toCase Studycompete against each other for thechance to win a $100,000 scholarshipfor their school. 39. Tostitos on Tactic:Facebook: Create a Facebook application thatCase Studycollected fans info., a short paragraphabout why they should be selected, anda photo showing their school spirit. 40. Tostitos on Two teams were selected a few weeksFacebook: later, and they began a cross-countryCase Studychallenge that started in NYC andended at the Tostitos Fiesta Bowl ongame day. Throughout the challenge,they were lmed and wrote updatesabout their experience on the Facebookfan page. 41. Tostitos on Results:Facebook:Case Study 17,779 people became fans of the Facebook page 56,531 page views 39,477 unique visitors 597 wall posts 1098 entries with photos for the contest 1925 entries to the contest were shared with a friends 42. Tostitos on Success Tip #1Facebook:Case StudyGive users valueAside from the $100k scholarship (whichis admittedly a clear value), Tostitos hadhigh entertainment value. People ockedto the site. 43. Tostitos on Success Tip #2Facebook:Case StudyInvite (and unite) a communityFacebook was a natural t for thispromotion. The rst big spike on the fanschart above happened after the schoolswere announced. When the page rstlaunched, Tostitos had to cast a somewhatwide net with their ad placement. After itwas announced on December 7 that OhioState and University of Texas were thetwo competing schools, Tostitos renedtheir ad target down to just current andalums of those schools. 44. Tostitos on Success Tip #3Facebook:Case Study(New) content is king!The next big spike in trafc can bebrought attributed to status updates. Oncethe race began, the page lit up with newcontent on a very frequent basis. Thiscreated news feed items and gave fans areason to come back to the page. Graphicsand content were updated often.Engagement. Engagement. Engagement.There is no substitute. 45. 30+ apps for doing business on Facebook 46. Top 10 business applications for Facebook 47. Using a "widget" to promote your business 48. Widgets Widgets are like portable websitesthat operate with the samefunctionality as the host site but canbe embedded into a blog, webpage,or other internet property.This is an optimal tool for leadgeneration that can attract clientsfrom diverse demographics. 49. What does aBig Brothers Big Sisters of Utahwidget look likeand how does itfunction? 50. What does aUnited Waywidget look likeand how does itfunction? 51. What does aNational Multiple Sclerosis Societywidget look likeand how does itfunction? 52. What does aRhodes Rollswidget look likeand how does itfunction? 53. What does aWidgets are viral!widget look likeand how does itfunction? 54. p 801 295 9820 f 801 951 5815www.uid-studio.net1065 South 500 WestBountiful, Utah 84010