Using Facebook to Grow your Business

thinkcreativegroup.com

• What is Facebook?• Why use Facebook?• How to Use Facebook - Tools • Golden Rules for Success• Action Plan• Examples and Demos [time allowing]

Overview

• Viral marketing on steroids

• A second “website” on a network with a

great number of users

• A mass communications tool

• A way for small businesses with limited budgets

to reach the

masses

What is Facebook?

QuickTime™ and a decompressor

are needed to see this picture.

Why Use Facebook - Stats

FACEBOOK

• More than 300 million active users

• 50% of active users log on to Facebook in any given day

• The fastest growing demographic = 35 years old and

older

• More than 10 million users become Fans of Pages each

day

• More than 8 billion minutes are spent on Facebook each day (worldwide)

• Average users spend 5 hours and 46 minutes on Facebook

per day

• 1,000,000,000 = the amount of content shared each week

on Facebook

Why Use Facebook - Stats

SOCIAL NETWORKING

• Visiting social sites in now the 4th most popular

activity

• 93% of social media users believe a company should have

a presence in

social media––85% believe they should interact with

customers

• 3 out of 4 Americans use social technology

• Time spend on social networks is growing at 3x the

overall internet rate

• Every minute 13 hours of videos are uploaded to YouTube

• 100,000,000 YouTube videos are viewed everyday

• An average, there are 3,000,000 tweets per day on

Twitter

Facebook should not be treated as just another marketing channel, it is so much more…

• Increase your Network & Generate Leads

• Build Relationships, Trust and Loyalty

• Branding & Top of Mind Awareness

• PR

• Target Distinct Markets [Niches]

• Keep Tabs on Your Competitors

• Drive Traffic to your Website

• SEO for your company name

Why Use Facebook?

How to Use Facebook - Tools

• Pages vs. Groups

• Tools for engaging users

• Behavioral Ads

• Group Participation

• Insights

Facebook Tools

Pages vs. Groups

2 Main ways to get your company started on Facebook:

• Pages - used to connect with and communicate with users

• Groups - are similar to clubs in the offlline world and are often topic or

cause based

Facebook Tools

Facebook Pages

• Allow you to embed media & apps

• Can be public

• Can only be created to represent real

people/businesses

• Can have vanity addresses -

www.facebook.com/thinkcreativegroup

Facebook Tools

Facebook Groups

• Can be by invite only or open to all

• Limited ways to engage users

• Usually focused around a cause or topic

• Can be created about any topic

• Space for users to share info/thoughts

• Can be started and run by those outside your

organization

Facebook Tools

Tools for Pages

• Wall • Event Listings

• Videos

• Blog Feeds

• Discussions

• Reviews

• Boxes

• Polls

• Other tools

Tools for Pages

• Center of your profile

• Fans can share info with

their

friends [like, comment]

• Where you share

information

• Customize for fans vs.

non-fans

• Customize with tools &

appsTools for Page -Wall

Tools for Pages -Event Listings

Tools for Pages -Event Listings

Tools for Pages - Events

Tools for Pages - Videos

• Video is among the most

commonly shared types of

content online.

• 2 main ways to add video

> Embed it

> YouTube feed

Tools for Pages - Videos

Tools for Pages - Blog Feeds

Pull blog feeds in via

Notes or News Tabs

Tools for Pages - Discussions

Great way to keep a

pulse on what your

clients are saying

about you. And,

become viewed as an

expert.

Tools for Pages - Boxes

Polls

• Engage Users

• Get users to

share content

• Conduct Market

Research

Tools for Pages - Other Tools

Email Sign Up

Quizzes

Contests

Coupons

Tools for Groups

Reminder Facebook Groups…

• Are similar to clubs in the offline world and are often topic or cause based

• Can be by invite only or open to all

• Limited ways to engage users

• Usually focused around a cause or topic

• Can be created about any topic

• Space for users to share info/thoughts

• Event Listings

• Messaging members [limited to 5000]

• Photos

• Links

• Videos

• Discussions

• Share [post info or send a message]

Tools for Groups

Tools for Groups

Behavioral Ads

Behavioral Ads

• Low cost

• Extremely targeted

• Quick and easy to create template

• Easy to modify

• Easy to track

Behavioral Ads

• Promote Events • Branding / Awareness

• Promote Pages • Link to your website

Behavioral Ads

Behavioral Ads

Behavioral Ads

Some Real Stats

• 389,121 impressions

• 181 clicks

• $94.96

SOME OTHER USERFUL INFORMATION

Participate in Groups

• Keep your pulse on the needs of your market

• Establish yourself as the expert

• Learn

• Find strategic partners

• Keep an eye on competitors

Insights

Insights

• Interactions this week

• Likes

• Comments

• Wall Posts

• Demographics of Fans

• Top Cities

• Top Countries

• Keep an eye on competitors

Tying it All Together -

Now What?

Golden Rules for Success

• Create a strategy—start with your end

goal

• Be authentic and transparent

• Be true to your brand and value

proposition

• Consistency from site to site

• Listen first

• Post relevant content

• Engage your audience - be interesting

and creative to

get users involved

Golden Rules for Success

• Always ask “what do my customers want and how can I

engage them”

• Become viewed as an expert

• Tie it into other social media and traditional

marketing / advertising efforts

• Stop thinking campaigns and start thinking

conversations

• Be careful what you post

• Measure progress and results

• Don’t get sucked in

Action Plan

• Define your Purpose

• Answer - How does this fit into my overall marketing /

branding strategy?

• Define your goals

• Create “Conversations” - tools to engage target

• Cross promote

• Determine how you will measure success

• Have fun!

Fuzion Medical Esthetic Boutique

Example of a company that used Facebook and Social

Networking to:

• Generate Leads & New Clients

• Build Brand Awareness

• Engage users

• Drive traffic to their website

• Gain National PR

Social Networking - the New Way of Thinking

Social networking is a fundamental shift in the way we communicate!

“For companies, resistance to social media is futile. Millions of people are creating content for the social Web.

Your competitors are already there.

Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.”

Business Week, February 19, 2009

This presentation will be

available on our blog

www.blog.thinkcreativegroup.com

Questions