Facebook to grow your market share

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Transcript of Facebook to grow your market share

  • Using Facebook to Grow Your Market Share
    Julie Gallaher
    Get on the Map Local Search Marketing
    916-265-2521
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    1
  • Facebook Basics
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    2
  • FB used to show the most recent
    Stream automatically not anymore
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    3
  • This is the default screen that most
    people see when they sign in
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  • Getting Engaged
    Analyzing & Measuring your engagement rate
    In the last month, how many responded by liking or commenting on your posts
    Who responds? Who doesnt respond
    What do they respond to?
    Which of your friends are interested?
    How can you interest more of them?
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    5
  • Analyzing Your EngagementOld School Method
    Get a binder and write down the names of everyone who has commented during the last month
    Write down the names of everyone who has liked something during the last month
    Write down each post how many likes. How many comments.
    Look for patterns.
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    6
  • Customer Life Cycle
    Advertising
    Promotion
    Sales/Ordering
    Customer Service
    Community Building
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    7
  • Advertising
    Target your clients using
    Demographics
    Psychographics
    Behavioral -
    Environmental -
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    8
  • Advertising
    Budget
    Copy
    Great Photos
    Be careful of ad fatigue
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    9
  • Promotion
    Free Reports
    Contests
    Special Offers
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    10
  • Sales/Ordering
    Paypal
    Etsy / Ebay
    Facebook Deals
    Facebook iFrames
    Big Brands P&G announced June 9, 2011
    Keep open to opportunities
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    11
  • Customer Service
    Listen
    Respond Publicly and privately
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  • Community Building
    Ask Questions
    Encourage participation
    Conversations
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  • Connect with Me ;^D
    http://twitter.com/juliegallaher
    http://twitter.com/getonthemap
    http://facebook.com/juliegallaher
    http://facebook.com/getonthemap
    http://linkedin.com/in/juliegallaher
    http://getonthemap.us
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