USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

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    01-Apr-2015
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Transcript of USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

  • Slide 1

USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB! Slide 2 BEFORE WE BEGIN Hashtag for today is #FallSeminar LIKE Rotary Internationals Page LIKE the District Facebook page LIKE your own clubs page Lets take a selfie! Slide 3 BEFORE WE BEGIN Share the selfie from the district facebook page to: 1.Your clubs page 2.Your individual profile Slide 4 USING FACEBOOK FOR YOUR ROTARY CLUB 1.The Possibilities of Facebook 2.Get Set up for Success 3.What To Share/Post 4.Get Club Buy-in Slide 5 FACEBOOK & ROTARY Facebook is the #1 Most Used Social Media Platform Why Facebook? Slide 6 WHY FACEBOOK? Puts a face on Rotary Strengthens club ties Creates awareness of Rotarys impact in your community Builds support Supports recruiting Slide 7 WHY FACEBOOK? Keep club members involved GET OUTSIDE OF THE INBOX Reach an external audience who cares about charities & causes and might want to join or donate to your club Slide 8 HOW WE USE FACEBOOK Slide 9 SET UP FOR SUCCESS Key Things To Remember when setting up a Club page Setting Up Your Clubs Facebook Page Slide 10 SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE Set up your clubs Facebook presence as a Facebook PAGE Slide 11 Facebook.com/Pages SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE Slide 12 Choose Name of your page that includes your Club Name SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE Slide 13 Create a Custom URL (Link) for your page at Facebook.com/UserName SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE Slide 14 SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO Slide 15 Profile picture needs to look good as a small square Easily identifiable, e.g. Rotary emblem Not likely to change regularly Cover photos can showcase your club Members and activies SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO Slide 16 Set the scene succinctly in the About overview, just under your profile pic don't overrun the space provided! Include Name of club, location and meeting times Include your web address on the first line SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION Slide 17 Fields provided depend on page category chosen. Fill in as much detail as possible especially your contact details! Fill in the Address Section to add a map SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION Slide 18 Use Life Events/Milestones to record key occasions: When Club was founded Club president terms New Interact or Rotaract clubs formation dates Awards and etc SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION Slide 19 SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION DETAILS ROTARY INTERNATIONALS FACEBOOK PAGE Slide 20 SETTING UP YOUR FACEBOOK PAGE: LIKE OTHER PAGES TO CONNECT WITH DISTRICT, RI & OTHER ORGANIZATIONS Slide 21 SETTING UP YOUR FACEBOOK PAGE: ADD ADMINISTRATORS TO HELP MANAGE PAGE Slide 22 WHAT TO POST ON FACEBOOK Show people how much fun & impact Rotary has in your community Sharing Info About Your Club Slide 23 Post about your individual members Post about your club meetings, events Post about Rotary International initiaves POSTING ON FACEBOOK: PHOTOS Slide 24 Share candid, action photos Happy peopleand lots of them! Tell a story Showcase your members & achievements Bragging is a socially acceptable behavior on Facebook! POSTING ON FACEBOOK: PHOTOS Slide 25 Slide 26 Slide 27 Use HOOTSUITE to manage Club Social Media Properties Hootsuite.com Slide 28 CLUB BUY-IN & PARTICIPATION Encourage your club members to keep your page active Social Media is a Team Effort Slide 29 Encourage members to LIKE your club page Be clear about objectives: awareness & marketing Feature members on your page Encourage members to post about Rotary on their own profiles Encourage members to post on your club page Show members how to TAG your club page Post at least 3 times per week to keep page active ENCOURAGING CLUB BUY-IN & PARTICIPATION Slide 30 WHEN IN DOUBT 1. FOLLOW RIS EXAMPLE Facebook.com/Rotary 2. REFER TO FACEBOOK HELP Facebook.com/Help Slide 31 QUESTIONS ?