Facebook Marketing Strategy to Grow Your Business

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Transcript of Facebook Marketing Strategy to Grow Your Business

SocialEyes Media Group

Facebook Marketing Strategy to Grow Your BusinessPresentation By: SocialEyes Media GroupAugust 4, 2016

SocialEyes Media GroupFacebook Marketing Strategy to Grow Your Business

Carol Koutsourais

Carol has over 10 years of experience as a dedicated online marketingspecialist with a degree from Youngstown State University. In 2014 she co-foundedSocialEyes Media Group; prior to that she owned her own business. Carol specializesin social media marketing for businesses to develop and manage online campaigns.She effectively drives brand awareness, engagement and traffic to social media pages.Carol understands the creative process needed to not just engage the customer, buthave them return for more.Carol utilizes her extensive knowledge of social media advertising to create ad budgetand placements. These ads support and positively influence the rapport she builds forher clients. She understands and stresses the importance of making people cometogether as one in a social media-built community.

Jessi Ankeles

Jessi was born and raised in Youngstown and has a bachelors degree from Youngstown State University in Professional Writing & Editing, with a minor in advertising & public relations. She has spent her entire professional career in marketing and sales, working with small business and in a corporate capacity working with Fortune 100 companies.Jessi and her business partner Carol both share a passion for social media marketing and a drive to contribute to the success of small business in America, hence, SocialEyes Media Group was born.SMGhandles all aspects of advertising and marketing through social media channels.

Why Facebook?Worldwide, there are over 1.71 billion monthly active Facebook users (MAUs monthly active users) which is a 15 percent increase year over year.(Source: Facebook as of 7/27/16)4.5 billion likes generated daily as of May 2013, which is a 67 percent increase from August 2012(Source: Facebook)1.09 billion people log onto Facebook daily (DAU daily active users) for March 2016, which represents a 16% increase year over year(Source: Facebook as 4/27/16)There are 1.51 billion mobile active users (MAU) for March 2016(Source: Facebook as of 4/27/16) an increase of 21 percent year-over-year.On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)In Europe, over 307 million people are on Facebook.(Source: Search Engine Journal)Five new profiles are created every second.(Source: ALLFacebook 2012)Facebook users are 76% female and 66% male.(Source: Brandwatch.com)Highest traffic occurs mid-week between 1 to 3 pm.(Source: Bit.ly blog)On Thursdays and Fridays, engagement is 18% higher.(Source: Bit.ly blog)Photo uploads total 300 million per day.(Source: Gizmodo)Average time spent per Facebook visit is 20 minutes.(Source: Infodocket)

Why Facebook? Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.(Source: The Social Skinny)4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012.(Source: Facebook)50% of 18-24 year-olds go on Facebook when they wake up.(Source: The Social Skinny)One in five page views in the United States occurs on Facebook.(Source: Infodocket 2012)42% of marketers report that Facebook is critical or important to their business.(Source: State of Inbound Marketing 2012)16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012.(Source: Facebook)

What is the most common age group demographic for Facebook?

15-2425-3435-4445-5455 + up

Age 25 to 34, at 29.7% of users, is the most common age demographic.(Source:Emarketer 2012)Answer:

How?Any business account must be set up through a personal FB pageWe highly recommend the FB page set up through the owner and not an employeeIt is easiest to do from a laptop or a desktop rather than a mobile deviceClick Create a Page on the left column in your newsfeedFollow the steps to create your page:

Consistency is key. What is the best way to stay consistent?Scheduling!!!

HootsuiteHootsuite is easy to set upInexpensive - $10 and up per monthYou can include your team in your account so they can post for youPosts to most platforms, including LinkedIn company pages, and Google+Post to multiple platforms at onceUse Hootsuite to shrink your urls (they will appear as owl.y/xxx) the benefit of this are three-fold. One, you get more space (this is especially important for Twitter), two, it looks neater and three, youll get analytics on the number of clicks on your link.Attach images to your posts

Other scheduling toolsBufferSprout SocialMeet EdgarMegaphone

ContentFill out each section fully: address, hours, website, etcAdd Call to Action button if possible: Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, Play GamePopulate Milestones: Company launch, events, etcPost visual content statuses with photos and/or videos get more exposure

70-20-10 Rule

Why the 70-20-10 Rule?70% of your posts add value to your brand and help create a community 20% of your posts consists of content from others: promoting another local business; sharing content from another business10% of your posts are promotional these posts may be sales, discounts, services you offer, etcOne of the reasons people unlike a business page is because it shares uninteresting posts. Another reason is sharing TOO MANY posts no one wants their newsfeed to be taken over by one page

Communication is VitalKeep in constant contact with customers by responding to EVERY post, question, comment even if it is a negative reviewThis helps create a sense of community; people like to be heard and appreciate the company respondingMany consumers treat FB as the new customer service line they no longer call to complain; they take to social mediaComplaints can go viral in hours

Boosting postsOrganic Reach is practically dead anymore on FBPosts need to be boosted to be seenTargeting is fantastic on FB directly reach so many different people with their targeting toolsAbility to save a target group for future useMost posts with over 20% words on a photo will not be boosted ie an infographic would probably not be approved

Boosted Post


ConclusionPost frequently without overdoing itProofread! Proofread! Proofread!Remember the 70-20-10 rulePost with consistency use a scheduling tool if that helpsCheck your analyticsRefine your targetingRespond to any and all comments on your FB page negative or positive

Questions?Thank you so much!

Carol & Jessi, owners of SocialEyes Media Groupwww.SocialEyesMediaGroup.comWorkshops available throughout today#DOYOLive