Using Facebook to Grow Your Business

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Using Facebook to Grow Your Business A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation May 4 th , 2013 Oak Grove, Louisiana

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Using Facebook to Grow Your Business. A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation May 4 th , 2013 Oak Grove, Louisiana. Thank You Time. - PowerPoint PPT Presentation

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Using Facebook to Grow Your Business

A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation

May 4th, 2013

Oak Grove, Louisiana

Thank You TimeThe program today is provided in part by the leaders of the N.E.E.D Foundation and grant funding from the Louisiana Division of Administrations Office of Information Technology.

For more information about N.E.E.D, visit us at:

http://needfoundationcommunitycenter.com [email protected](318) 428-5282The Learning Path TodayAbout La Bricks to ClicksWhat Is Social Media?Facebook As We Know It TodayUnderstanding Facebooks EdgeRankTen FB Engagement CommandmentsMore Practical Tips for EngagementSign up for assistance with your Facebook page or website

The Louisiana Bricks to Clicks Program

Entrepreneurship program for West Carroll businesses to promote the development of websites, blogs, Facebook and other platforms to market products and services produced in West Carroll Parish.

Program launched in summer 2012

13 companies/institutions currently participating

These 13 companies have a combined business network on Facebook of almost 2 million fansAAA Safe Company, LLCCustom Cross CreationsJacks JewelryLighthouse GraphicsNortheast Educational Development (NEED) FoundationOak Grove Inn and SuitesRenees Food ConnectionSmiths Gun DogsSweet RepeatsWest Carroll Chamber of CommerceWest Carroll Occupational TherapyWest Carroll Police JuryWood-n-Stitches

What We Know

Social media is the new kid on the block in marketingSocial media can help your business

What Is Social Media?***Part 1***

What Is Social Media?***Part 2***

Social Media Influencers

But Companies Must Do More

What Brought Some of You Here Today

FacebookAs We Know It Today

FacebookAs We Know It Today1.1 billion monthly active users (up 23% year-over-year)

93 % of U.S. on Facebook

751 million active monthly mobile users at the end of March 2013 (54% increase a year ago)

Mobile ad revenue accounts for 30% (or about $375 million) of Facebooks $1.25 billion ad revenue

Facebook earnings of $0.12 per share and overall revenue of $1.46 billion, up 3%

FacebookAs We Know It Today

FacebookAs We Know It Today

FacebookAs We Know It Today

FacebookAs We Know It TodayFacebook Page Research Shows

-The $ value of an additional Like for a Facebook Business Page ranges between $43 and $175

Example: FB Page has 1,000 LikesValue of page is between $43,000 and $175,000Avg. is $109,000 (or $109 per Like)

But only about 40% of fans actually are followers/watchersAssume of those 40% that only 25% make purchases

Your pages value would be equal to:$10,900 ($109,000*.4*.25)

Estimated Like value of your page is actually worth $10.90

Facebooks EdgeRankEdge What?

Facebooks EDGERANKFacebooks EDGERANK

Facebooks EDGERANK Process

You Engage

*Like*Comment*Share*TagEDGERANK creates newsfeed

Facebook Engagement

Facebook Page Engagement Fact

Facebook Page Engagement Fact

Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogsreceive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.Facebook Page Engagement FactThe Top Ten Facebook Engagement CommandmentsSome practical tips for managing Facebook business pages

Ten Engagement Commandments1. THOU SHALT post more questions, not statements2. THOU SHALT post good product/service pictures3. THOU SHALT post more videos4. THOU SHALT POST when thou hast time5. THOU SHALT POST in the evening time. 6. THOU SHALT POST using good grammar, not slang. 7. THOU SHALT NOT POST personal pictures. 8. THOU SHALT post positively, not negatively about your business day. 9. THOU SHALT post often. 10. THOU SHALT CONTINUE TO LEARN how to manage your Facebook page. Questions?

Sign up for assistance with your Facebook Page or Website? Using Facebook to Grow Your Business

A Louisiana Bricks to Clicks Educational Program Northeast Educational Development Foundation

May 4th, 2013

Oak Grove, Louisiana