iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari...

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

for Maximum Maximum Impact, Reach & ROI

MARI SMITH

Social Media Thought Leader

FiveFiveFacebook Facebook StrategiesStrategies

FiveFiveFacebook Facebook StrategiesStrategies


1. 1. Drive online trafficDrive online traffic

2. 2. Drive foot trafficDrive foot traffic

3. 3. Build communityBuild community

4. 4. Generate leadsGenerate leads

5. 5. Boost salesBoost sales


Biggest headache?Biggest headache?Biggest headache?Biggest headache?

visibilitvisibilityy


Pay Pay to playto playPay Pay to playto play


SolutionSolution??SolutionSolution??


Drive Drive onlineonline traffictrafficDrive Drive onlineonline traffictraffic11.


ExampleExample: Wholefoods: WholefoodsExampleExample: Wholefoods: Wholefoods


Content Content is King!is King!Content Content is King!is King!HighlyHighly shareableshareableHighlyHighly shareableshareable


ExampleExample: : Carol’s Carol’s DaughterDaughter

ExampleExample: : Carol’s Carol’s DaughterDaughter


ExampleExample: Costa : Costa coffeecoffee

ExampleExample: Costa : Costa coffeecoffee


Editorial Editorial calendarcalendarEditorial Editorial calendarcalendar


Post outside Post outside business hoursbusiness hours

Post outside Post outside business hoursbusiness hours


Mix upMix upPHOTOSPHOTOS++TEXTTEXT

Mix upMix upPHOTOSPHOTOS++TEXTTEXT


Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent


Give away your best stuff

Give away your best stuff


Embrace sharingyour content

Embrace sharingyour content


Drive foot trafficDrive foot traffic

22.


Create irresistible offers

Create irresistible offers


Include clear CTA’sInclude clear CTA’s


BuildBuild community community BuildBuild community community33.


Engagement Engagement is is Queen!Queen!

Engagement Engagement is is Queen!Queen!

……and she rules and she rules

the house!the house!


Biggest Biggest fear?fear?Biggest Biggest fear?fear?


MUST MUST respondrespondMUST MUST respondrespond


Create Create superfans!superfans!Create Create superfans!superfans!


Fan PageFan Page Friday Friday Fan PageFan Page Friday Friday


Generate Generate leadsleadsGenerate Generate leadsleads44.


Contests Contests sweepstakes, drawingssweepstakes, drawings

Contests Contests sweepstakes, drawingssweepstakes, drawings


ExamplesExamples ExamplesExamples


Boost Boost salessalesBoost Boost salessales55.


Live video, Live video, chatchatLive video, Live video, chatchat

•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout


Host “Host “officeoffice hourshours””Host “Host “officeoffice hourshours””


“Facebook is the next generation Internet”“Facebook is the next generation Internet”


TakeawaysTakeaways• Content is Content is KINGKING• Create Create SHAREABLE SHAREABLE contentcontent• Fans turn on Fans turn on NotificationsNotifications• Experiment with Experiment with OFFERSOFFERS• Engagement Engagement is QUEENis QUEEN• Build Build communitycommunity, SUPERFANS, SUPERFANS• Run Run CONTESTSCONTESTS, sweepstakes, drawings, sweepstakes, drawings• Host LIVE online Host LIVE online eventsevents• Ask for the Ask for the salesale!!


Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.google.com/+marismith

Mari’s blog: www.marismith.com

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iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari...

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