Post on 25-May-2015
description
Quick Snapshot
Wk 40-2013
MCCS
ABP ANANDAPeriod – Wk 40’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
41
63 1
% Genre Sh
Source : TAM Period : Wk 40’2013
VS last year Bengali news neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0 7.66.9
% Genre Share
Wk 33-40'12 Wk 33-40'13
Source : TAM Period : Wk 33-40year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
33%
23%21%
14%
10%
% Mkt. Share
Wk 33-40'13
Source : TAM Period : Wk 33-40’2013
Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
76
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
66
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 33-40’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 32% 24% 21% 21% 22%ABP Ananda 29% 44% 28% 31% 32% 31%Kolkata TV 25% 7% 27% 22% 21% 22%News Time Bangla 8% 15% 18% 10% 10% 10%RPLUS 20% 1% 3% 16% 16% 16%
Source : TAM Period : Wk 33-40’2013
ABP Ananda performing on News Bulletins & Sports/Magazines
Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Religious/Devotional & Reviews ReportsNews Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS
News Bulletin 25% 47% 16% 12%Sports Magazines 19% 37% 27% 17%Cartoons/Animation 0% 2% 98% 0%Comedies 0% 8% 0% 92%Religious/Devotional 42% 17% 2% 40%Reviews/Reports 47% 27% 20% 5%
Thank You