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Audience Profile for Quarterly Period: October - December 2018 Frequency
Qualified Distribution
Asphalt Contractor Print Version (BPA audited) - November 2018 Issue 10 10,008
E-Newsletters Road Building Update Monthly 16,302
Email Marketing Email Marketing 18,874
Social Media Facebook Likes 20,936
Twitter Followers 6,059
PROFILE OF MARKET SERVEDAsphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants.
Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media.
Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies.
WEBSITE METRICSForConstructionPros.com
Sessions Users Pageviews
Average Session
Duration
October 2018 336,377 272,698 711,042 0:02:30
November 2018 316,383 260,531 675,594 0:02:31
December 2018 280,759 226,144 606,346 0:02:30
Average 311,173 253,124 664,327 0:02:30
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages view on the site.Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.
NOVEMBER 2018
www.ForConstructionPros.com/Asphalt
WHAT TO LOOK FOR WHEN
BUYING A
PAVER
SPECIAL REPORT: RECYCLING & CRUSHING | 14
| 32
PLUS:COMPARE OVER 70 MODELS IN OUR ASPHALT PAVER SPEC GUIDE | 46
+
OCTOBER 2018
www.ForConstructionPros.com/Asphalt
WHAT TO KNOW BEFORE BUYING A
MILLING MACHINE
SPECIAL REPORT: TRAINING
STAY AHEAD OF THE COMPETITION WITH A WELL-TRAINED CREW
››››››
| 10
| 56
TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL US
TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com
For Quarterly Period of October-December 2018
Unless otherwise noted, all data reported is publisher’s own data.
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor
PRINT AUDIENCE BY TITLEAsphalt Contractor November 2018 Issue CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate Management
(Note 1)Supervisory
Management (Note 2)
Operations Management
(Note 3)Other Management
(Note 4)
Both Asphalt Producer & Asphalt Contractor 894 8.9% 436 280 94 84
Asphalt Producer 467 4.7% 214 156 55 42
Asphalt Contractor 4,998 49.9% 3,979 614 291 114
Government Public Works Specifier with Road Jurisdiction 2,818 28.2% 554 1,296 543 425
Dealer of Asphalt Products or Equipment 372 3.7% 223 79 40 30
Manufacturer of Asphalt Products or Equipment 376 3.8% 196 128 32 20
Liquid Asphalt Supplier 83 0.7% 44 24 8 7
Total Qualified Circulation 10,008 100.0% 5,646 2,577 1,063 722
Percent 100.0% 56.4% 25.7% 10.6% 7.0%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnelSource: December 2018 BPA Brand Report
E-NEWSLETTER DISTRIBUTIONRoad Building Update E-Newsletter CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate
ManagementSupervisory
ManagementOperations
ManagementOther
ManagementOther Titled &
Non-Titled Copies
Asphalt Producer 448 2.7% 199 157 30 39 23
Asphalt Contractor 4,861 29.8% 3,770 759 174 90 68
Both Asphalt Producer & Contractor 1,398 8.6% 611 506 112 125 44
Asphalt Pavement Maintenance Contractor 258 1.6% 173 42 4 5 34
City/Municipal Public Works 1,337 8.2% 262 564 227 219 65
County/State Public Works 907 5.6% 161 464 127 132 23
Federal Public Works 89 0.5% 30 42 10 5 2
Liquid Asphalt Supplier 73 0.4% 39 19 6 7 2
Dealer Of Asphalt Products/Equipment 535 3.3% 298 150 45 28 14
Manufacturer Of Asphalt Products/Equipment 469 2.9% 211 180 31 23 24
Subtotal 10,375 63.6% 5,754 2,883 766 673 7
Others Allied to the Field 5,927 36.4% 72 30 4 7 5,814
Total Circulation 16,302 100.0% 5,826 2,913 770 680 5,821
Percent 100.0% 35.7% 17.9% 4.7% 4.2% 35.7%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Asphalt Contractor.
Amy Schwandt, Publisher
Total Audience Profile report provided by
AC Business Media 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media. All rights reserved.
EMAIL MARKETINGASPHALT CONTRACTOR EMAIL MARKETING CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate
ManagementSupervisory
ManagementOperations
ManagementOther
Management
Other Titled & Non-Titled
Copies
Asphalt Producer 528 2.8% 243 188 36 42 19
Asphalt Contractor 7,657 40.6% 5,955 1,308 224 112 58
Both Asphalt Producer & Contractor 1,665 8.8% 755 608 127 146 29
Asphalt Pavement Maintenance Contractor 254 1.3% 163 43 4 7 37
City/Municipal Public Works 1,518 8.0% 320 660 236 252 50
County/State Public Works 1,148 6.1% 232 575 148 173 20
Federal Public Works 104 0.6% 35 46 12 8 3
Liquid Asphalt Supplier 85 0.5% 42 26 9 7 1
Dealer Of Asphalt Products/Equipment 587 3.1% 332 173 41 29 12
Manufacturer Of Asphalt Products/Equipment 598 3.2% 281 230 41 27 19
Subtotal 14,144 74.9% 8,358 3,857 878 803 248
Others Allied to the Field 4,730 25.1% 63 30 2 6 4,629
Total Circulation 18,874 100.0% 8,421 3,887 880 809 4,877
Percent 100.0% 44.6% 20.6% 4.7% 4.3% 5781.0%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel
NOVEMBER 2018
www.ForConstructionPros.com/Asphalt
WHAT TO LOOK FOR WHEN
BUYING A
PAVER
SPECIAL REPORT: RECYCLING & CRUSHING | 14
| 32
PLUS:COMPARE OVER 70 MODELS IN OUR ASPHALT PAVER SPEC GUIDE | 46
+
OCTOBER 2018
www.ForConstructionPros.com/Asphalt
WHAT TO KNOW BEFORE BUYING A
MILLING MACHINE
SPECIAL REPORT: TRAINING
STAY AHEAD OF THE COMPETITION WITH A WELL-TRAINED CREW
››››››
| 10
| 56