1Unless otherwise noted, all data reported is publisher’s own data - Q4 2019

TOTAL AUDIENCE PROFILE REPORT

PROFILE OF MARKET SERVED

PRINT/DIGITAL ISSUE DISTRIBUTION

The EMS World market audience includes chiefs, executive management, officers, administrators, supervisors, medical directors, physicians, nurses, paramedics, EMTs, and related industry professionals serving with fire departments, municipal agencies, independent and private EMS services, hospitals, military/government, and other areas affiliated with the field of emergency medical services.

 Audience Profile for Quarterly Period  Frequency 

Qualified Distribution 

Print and Digital Versions - Unique Recipients  12  51,282

Print Version  12  32,890

Digital Version  12  19,302

eNewslettersEMS World Top Stories Weekly  39,700

EMS World Pediatric Tips Weekly  23,800

EMS World Management Tips  Semi-Monthly  10,300

EMS World Educator Tips  Monthly  7,900

Email MarketingEMS World Email Marketing  As Needed  65,152

Social MediaFacebook Followers  294,600

EMS World News Twitter Followers  21,400

EMS LinkedIn Members  10,572

Website/Mobile Metrics

PAGE VIEWS SESSIONS USERS

MOBILE DEVICE

PAGE VIEWS

MOBILE DEVICE

SESSIONS

Monthly Avg. 288,400 220,400 173,108 136,008 126,613

2Unless otherwise noted, all data reported is publisher’s own data - Q4 2019

TOTAL AUDIENCE PROFILE EMS World

PRINT/DIGITAL ISSUE DISTRIBUTION CONTINUED

Print/Digital Issue

CLASSIFICATION BY TITLEEMSW Print circulation

EMSW Digital

Circulation2020 Total

Circ

EMS Chief  2,289 1,487 3,776

Fire Chief  8,253 4,952 13,205

Other Chief  2,360 1,416 3,776

EMS/Executive Director  3,745 2,247 5,992

President, Owner, C-Level, VP, Director, Manager & Related Personnel  727 436 1,163

Director, Manager & Related Personnel 1,417 850 2,267

Captain, Lieutenant, Commander, Officer & Related Personnel  2,257 1,354 3,611

Emergency Manager, Commissioner & Related Personnel  3,558 2,135 5,693

Medical Director, Physician & Related Personnel  368 221 589

EMS Coordinator/Administrative/Supervisory & Related Personnel  639 383 1,022

Instructor, Trainer & Related Personnel  1,335 801 2,136

EMS Committee Member  128 77 205

SUBTOTAL DECISION MAKERS  27,076 16,359 43,435

Nurse  672 403 1,075

Paramedic  2,455 1,473 3,928

Military Medic/Corpsman  62 37 99

AEMT/EMT-Intermediate  627 376 1,003

EMT/EMT-Basic  1,725 1,035 2,760

First Responder/EMS Student  162 97 259

SUBTOTAL  5,703 3,422 9,125

Other Titled & Non-Titled Copies  201 121 322

TOTAL 32,980 19,302 51,282

Print/Digital Issue SERVICE COUNTFire Department 15,470

Municipal Agency 3,182

Independent/County 3,638

Private Service 4,506

Hospital/Health System 3,819

Commercial/Industrial 443

Military/Government 1,912

Educational/Association 1,743

Other Healthcare Provider 2,361

EMS Students 607

Manufacturer/Distributor/Dealer 561

Other 13,039

TOTAL 51,282

3Unless otherwise noted, all data reported is publisher’s own data - Q4 2019

TOTAL AUDIENCE PROFILE EMS World

eNewsletter Distribution

CLASSIFICATION BY TITLE TOP STORIESMANAGEMENT

TIPS EDUCATOR TIPS PEDIATRIC TIPSPRODUCT

SHOWCASE

EMS Chief  282 134 187 73 211

Fire Chief  2,385 1,480 98 534 2,735

Other Chief  2,604 1,605 702 783 2,959

EMS/Executive Director  223 68 20 37 119

President, Owner, C-Level, VP, Director, Manager & Related Personnel  1,018 453 122 331 1,169

Director, Manager & Related Personnel 3,100 797 418 1,061 3,387

Captain, Lieutenant, Commander, Officer & Related Personnel  2,299 1,365 408 1,131 3,507

Emergency Manager, Commissioner & Related Personnel  690 271 12 34 123

Medical Director, Physician & Related Personnel  262 22 40 190 418

EMS Coordinator/Administrative/Supervisory & Related Personnel  75 45 852 516 1,414

Instructor, Trainer & Related Personnel  795 116 1,323 668 1,600

EMS Committee Member  856 3 6 29 87

SUBTOTAL DECISION MAKERS  14,589 6,359 4,188 5,387 17,729

Nurse  970 28 56 334 1,035

Paramedic  5,455 406 836 2,290 6,380

Military Medic/Corpsman  71 8 6 26 115

AEMT/EMT-Intermediate  795 17 44 305 1,034

EMT/EMT-Basic  3,338 99 191 1,179 4,348

First Responder/EMS Student  511 11 13 174 706

SUBTOTAL  11,140 569 1,146 4,308 13,618

Other Titled & Non-Titled Copies  13,971 3,372 2,566 14,105 22,353

TOTAL 39,700 10,300 7,900 23,800 53,700

4Unless otherwise noted, all data reported is publisher’s own data - Q4 2019

TOTAL AUDIENCE PROFILE EMS World

Email Distribution CLASSIFICATION BY TITLE (THIRD PARTY)EMS Chief  592

Fire Chief  3,938

Other Chief  3,959

EMS/Executive Director  996

President, Owner, C-Level, VP, Director, Manager & Related Personnel  982

Director, Manager & Related Personnel 3,187

Captain, Lieutenant, Commander, Officer & Related Personnel  3,026

Emergency Manager, Commissioner & Related Personnel  98

Medical Director, Physician & Related Personnel  253

EMS Coordinator/Administrative/Supervisory & Related Personnel  1,724

Instructor, Trainer & Related Personnel  2,536

EMS Committee Member  138

SUBTOTAL DECISION MAKERS  21,429

Nurse  1,381

Paramedic  8,357

Military Medic/Corpsman  96

AEMT/EMT-Intermediate  1,131

EMT/EMT-Basic  5,915

First Responder/EMS Student  971

SUBTOTAL  17,851

Other Titled & Non-Titled Copies  37,652

TOTAL 76,932

Email BUSINESS AND INDUSTRY (THIRD PARTY) COUNT %

Fire Department  12,549 39.4%

Municipal Agency  2,671 8.4%

Independent/County  2,982 9.4%

Private Service  3,914 12.3%

Hospital  3,005 9.4%

Government/Military  1,441 4.5%

Educational Institution  2,029 6.4%

Commercial/Industrial  384 1.2%

Other Healthcare Provider  1,878 5.9%

EMS Students  429 1.3%

Manufacturer/Distributor/Dealer  399 1.3%

Others Allied to the Field  137 0.4%

TOTAL 31,818 100%

5Unless otherwise noted, all data reported is publisher’s own data - Q4 2019

TOTAL AUDIENCE PROFILE EMS World

Geographical BreakoutEMS WORLD MAGAZINE EMS WORLD MAGAZINE

State Print Digital Email State Print Digital Email

Maine 407 239 572 Montana 204 120 465

New Hampshire 375 220 561 Idaho 250 147 555

Vermont 230 135 313 Wyoming 124 73 267

Massachusetts 597 350 1,600 Colorado 489 287 1,333

Rhode Island 129 76 293 New Mexico 249 146 610

Connecticut 481 282 1,192 Arizona 412 241 1,397

New England Total: 2,219 1,300 4,531 Utah 206 121 568

New York 2,243 1,314 6,208 Nevada 185 108 1,289

New Jersey 1,122 657 2,385 Mountain Total: 2,119 1,242 6,484

Pennsylvania 2,924 1,713 3,448 Alaska 122 71 295

Middle Atlantic Total: 6,289 3,685 12,041 Washington 497 291 1,313

Ohio 1,673 980 3,061 Oregon 342 200 855

Indiana 749 439 2,049 California 1,296 759 5,072

Illinois 1,273 746 3,514 Hawaii 39 23 191

Michigan 850 498 1,977 Pacific Total: 2,296 1,345 7,726

Wisconsin 920 539 1,641 Total USA 50 States 32,890 19,302 76,932

East No. Central Total: 5,465 3,202 12,242 U.S.Territories 68

Minnesota 578 339 1,307 Canada 11

Iowa 598 350 1,040 Other International 6

Missouri 817 479 1,961 APO/FPO 5

North Dakota 171 100 17

South Dakota 167 98 309

Nebraska 378 222 588

Kansas 479 281 1,043

West No. Central Total: 3,188 1,868 6,265

Delaware 158 121 346

Maryland 616 361 1,654

D. C. 34 20 292

Virginia 1,014 594 2,277

West Virginia 357 209 550

North Carolina 1,357 795 2,984

South Carolina 574 336 1,226

Georgia 823 482 1,876

Florida 1,013 594 3,444

South Atlantic Total: 5,946 3,513 14,649

Kentucky 588 345 1,319

Tennessee 699 410 2,845

Alabama 580 340 1,080

Mississippi 303 178 615

East So. Central Total: 2,170 1,272 5,859

Arkansas 387 227 659

Louisiana 467 274 1,307

Oklahoma 601 352 1,006

Texas 1,743 1,021 4,163

West So. Central Total: 3,198 1,874 7,135

Source: BPA Brand Report - May 2019 - subject to audit

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