TOTAL AUDIENCE PROFILE REPORT - HMP Wor… · Audience Profile for Quarterly Period Frequency...
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1 Unless otherwise noted, all data reported is publisher’s own data TOTAL AUDIENCE PROFILE REPORT PROFILE OF MARKET SERVED PRINT/DIGITAL ISSUE DISTRIBUTION The EMS World market audience includes chiefs, executive management, officers, administrators, supervisors, medical directors, physicians, nurses, paramedics, EMTs, and related industry professionals serving with fire departments, municipal agencies, independent and private EMS services, hospitals, military/government, and other areas affiliated with the field of emergency medical services. Audience Profile for Quarterly Period Frequency Qualified Distribution Print and Digital Version - Unique Recipients 12 47,000 Print Version 12 30,990 Digital Version 12 10,000 eNewsletters EMS World Top Stories Weekly 41,331 EMS World Pediatric Tips Weekly 25,049 EMS World Management Tips Semi-Monthly 11,985 EMS World Educator Tips Monthly 6,461 Email Marketing EMS World Email Marketing As Needed 51,665 Social Media Facebook Followers 279,768 EMS World News Twitter Followers 20,200 EMS LinkedIn Members 10,572 Website/Mobile Metrics PAGE VIEWS SESSIONS USERS MOBILE DEVICE PAGE VIEWS MOBILE DEVICE SESSIONS Monthly Avg. 336,296 234,838 191,122 140,060 114,804
Transcript of TOTAL AUDIENCE PROFILE REPORT - HMP Wor… · Audience Profile for Quarterly Period Frequency...
1Unless otherwise noted, all data reported is publisher’s own data
TOTAL AUDIENCE PROFILE REPORT
PROFILE OF MARKET SERVED
PRINT/DIGITAL ISSUE DISTRIBUTION
The EMS World market audience includes chiefs, executive management, officers, administrators, supervisors, medical directors, physicians, nurses, paramedics, EMTs, and related industry professionals serving with fire departments, municipal agencies, independent and private EMS services, hospitals, military/government, and other areas affiliated with the field of emergency medical services.
Audience Profile for Quarterly Period Frequency
Qualified Distribution
Print and Digital Version - Unique Recipients 12 47,000
Print Version 12 30,990
Digital Version 12 10,000
eNewslettersEMS World Top Stories Weekly 41,331
EMS World Pediatric Tips Weekly 25,049
EMS World Management Tips Semi-Monthly 11,985
EMS World Educator Tips Monthly 6,461
Email MarketingEMS World Email Marketing As Needed 51,665
Social MediaFacebook Followers 279,768
EMS World News Twitter Followers 20,200
EMS LinkedIn Members 10,572
Website/Mobile Metrics
PAGE VIEWS SESSIONS USERS
MOBILE DEVICE
PAGE VIEWS
MOBILE DEVICE
SESSIONS
Monthly Avg. 336,296 234,838 191,122 140,060 114,804
2Unless otherwise noted, all data reported is publisher’s own data
TOTAL AUDIENCE PROFILE EMS World
PRINT/DIGITAL ISSUE DISTRIBUTION CONTINUED
Print/Digital Issue CLASSIFICATION BY TITLEEMS Chief 3,118
Fire Chief 10,847
Other Chief 2,878
EMS/Executive Director 4,093
President, Owner, C-Level, VP, Director, Manager & Related Personnel 1,063
Director, Manager & Related Personnel 2,006
Captain, Lieutenant, Commander, Officer & Related Personnel 4,688
Emergency Manager, Commissioner & Related Personnel 827
Medical Director, Physician & Related Personnel 828
EMS Coordinator/Administrative/Supervisory & Related Personnel 3,369
Instructor, Trainer & Related Personnel 3,155
EMS Committee Member 297
SUBTOTAL DECISION MAKERS 37,169
Nurse 1,095
Paramedic 4,163
Military Medic/Corpsman 166
AEMT/EMT-Intermediate 927
EMT/EMT-Basic 3,011
First Responder/EMS Student 354
SUBTOTAL 9,716
Other Titled & Non-Titled Copies 115
TOTAL 47,000
Print/Digital Issue BUSINESS AND INDUSTRY COUNT %Fire Department 23,670 50%
Municipal Agency 4,375 9%
Independent/County 3,799 8%
Private Service 4,461 9%
Hospital/Health System 3,813 7%
Commercial/Industrial 361 1%
Military/Government 1,729 4%
Educational/Association 1,977 4%
Other Healthcare Provider 2,578 5%
EMS Students 29 <1%
EMS Assn. Members 25 <1%
Manufacturer/Distributor/Dealer 24 <1%
Other 28 <1%
Non-Qualified Business 92 <1%
Blank 39 <1%
TOTAL 47,000
3Unless otherwise noted, all data reported is publisher’s own data
TOTAL AUDIENCE PROFILE EMS World
eNewsletter Distribution
CLASSIFICATION BY TITLE TOP STORIESMANAGEMENT
TIPS EDUCATOR TIPS PEDIATRIC TIPSPRODUCT
SHOWCASE
EMS Chief 294 156 153 77 191
Fire Chief 2,483 1,722 80 562 2,482
Other Chief 2,711 1,867 574 824 2,685
EMS/Executive Director 232 79 16 39 108
President, Owner, C-Level, VP, Director, Manager & Related Personnel 1,060 527 100 348 1,061
Director, Manager & Related Personnel 3,227 927 342 1,117 3,073
Captain, Lieutenant, Commander, Officer & Related Personnel 2,393 1,588 334 1,190 3,182
Emergency Manager, Commissioner & Related Personnel 79 52 10 36 112
Medical Director, Physician & Related Personnel 273 26 33 200 379
EMS Coordinator/Administrative/Supervisory & Related Personnel 1,580 318 697 543 1,283
Instructor, Trainer & Related Personnel 828 135 1,082 703 1,452
EMS Committee Member 96 3 5 30 79
SUBTOTAL DECISION MAKERS 15,256 7,400 3,426 5,669 16,087
Nurse 1,010 32 46 352 939
Paramedic 5,679 472 684 2,410 5,789
Military Medic/Corpsman 74 9 3 27 104
AEMT/EMT-Intermediate 757 20 36 321 938
EMT/EMT-Basic 3,476 115 156 1,241 3,945
First Responder/EMS Student 533 13 11 183 641
SUBTOTAL 11,529 661 936 4,534 12,356
Other Titled & Non-Titled Copies 14,546 3,924 2,099 14,846 20,282
TOTAL 41,331 11,985 6,461 25,049 48,725
4Unless otherwise noted, all data reported is publisher’s own data
TOTAL AUDIENCE PROFILE EMS World
eNewsletter Distribution CLASSIFICATION BY TITLE (THIRD PARTY)EMS Chief 528
Fire Chief 3,868
Other Chief 2,939
EMS/Executive Director 399
President, Owner, C-Level, VP, Director, Manager & Related Personnel 1,013
Director, Manager & Related Personnel 3,487
Captain, Lieutenant, Commander, Officer & Related Personnel 2,451
Emergency Manager, Commissioner & Related Personnel 76
Medical Director, Physician & Related Personnel 378
EMS Coordinator/Administrative/Supervisory & Related Personnel 2,047
Instructor, Trainer & Related Personnel 2,091
EMS Committee Member 107
SUBTOTAL DECISION MAKERS 19,384
Nurse 1,127
Paramedic 7,104
Military Medic/Corpsman 75
AEMT/EMT-Intermediate 970
EMT/EMT-Basic 3,769
First Responder/EMS Student 562
SUBTOTAL 13,607
Other Titled & Non-Titled Copies 18,674
TOTAL 51,665
eNewsletter BUSINESS AND INDUSTRY (THIRD PARTY) COUNT %
Fire Department 11,453 9%
Municipal Agency 2,289 8%
Independent/County 2,720 9%
Private Service 3,234 11%
Hospital 2,639 9%
Government/Military 1,281 4%
Educational Institution 2,150 7%
Commercial/Industrial 327 1%
Other Healthcare Provider 1,734 6%
EMS Students 385 1%
Manufacturer/Distributor/Dealer 294 1%
Others Allied to the Field 493 2%
TOTAL 28,999 100%
5Unless otherwise noted, all data reported is publisher’s own data
TOTAL AUDIENCE PROFILE EMS World
Geographical BreakoutEMS WORLD MAGAZINE THIRD PARTY EMS WORLD MAGAZINE THIRD PARTY
State Print Digital Both
Unique Total
Qualified* % Email % State Print Digital Both
Unique Total
Qualified* % Email %
Maine 371 88 57 516 308 Montana 208 67 31 306 222
New Hampshire 333 68 56 457 304 Idaho 261 95 47 403 249
Vermont 216 63 29 308 163 Wyoming 105 55 36 196 108
Massachusetts 530 164 121 815 669 Colorado 475 207 122 804 657
Rhode Island 122 29 23 174 144 New Mexico 252 109 69 430 307
Connecticut 439 131 94 664 597 Arizona 390 177 106 673 583
New England Total: 2,011 543 380 2,934 6.24% 2,185 4% Utah 208 86 54 348 247
New York 2,041 676 450 3,167 3,184 Nevada 263 257 62 582 444
New Jersey 893 302 215 1,410 1,297 Mountain Total: 2,162 1,053 527 3,742 7.96% 2,817 5%
Pennsylvania 2,145 502 283 2,930 1,848 Alaska 120 39 43 202 140
Middle Atlantic Total: 5,079 1,480 948 7,507 15.97% 6,329 12% Washington 515 148 111 774 559
Ohio 1,656 372 230 2,258 1,519 Oregon 367 119 66 552 389
Indiana 727 184 146 1,057 1,651 California 1,245 515 364 2,124 2,270
Illinois 1,285 374 208 1,867 2,944 Hawaii 44 30 14 88 72
Michigan 871 244 148 1,263 831 Pacific Total: 2,291 851 598 3,740 7.96% 3,430 7%
Wisconsin 935 285 144 1,364 814 Total USA 50 States 30,906 9,721 5,981 46,608 99.17% 41,940 81%
East No. Central Total: 5,474 1,459 876 7,809 16.61% 7,759 15% Armed Forces Americas 1 0 0 1 0
Minnesota 622 240 85 947 553 Armed Forces Europe 4 1 2 7 0
Iowa 585 188 107 880 823 Armed Forces Pacific 0 1 2 3 0
Missouri 795 285 179 1,259 1,633 Guam 1 2 0 3 15
North Dakota 165 74 30 269 142Northern Mariana Islands 1 5 0 6 0
South Dakota 172 55 30 257 155 Puerto Rico 62 30 24 116 204
Nebraska 371 113 50 534 466 Virgin Islands 2 2 1 5 5
Kansas 445 173 94 712 821TOTAL U.S.
POSSESSIONS 71 41 29 141 0.30% 224 0.434%
West No. Central Total: 3,155 1,128 575 4,858 10.34% 4,593 9% TOTAL USA 30,977 9,762 6,010 46,749 99.47% 42,164 82%
Delaware 145 33 31 209 202 Canada
Maryland 572 169 114 855 862 Alberta 0 4 0 4 51
D. C. 24 14 8 46 247 British Columbia 0 5 0 5 24
Virginia 974 251 179 1,404 1,140 Manitoba 0 3 0 3 4
West Virginia 331 74 52 457 301 New Brunswick 0 1 0 1 24
North Carolina 1,269 371 242 1,882 1,503Newfoundland and Labrador 0 1 0 1 1
South Carolina 537 142 125 804 599 Northwest Territories 0 1 0 1 0
Georgia 780 237 142 1,159 901 Nova Scotia 0 2 0 2 11
Florida 903 304 230 1,437 1,641 Ontario 0 6 0 6 86
South Atlantic Total: 5,535 1,595 1,123 8,253 17.56% 7,396 14% Quebec 0 9 0 9 97
Kentucky 550 164 86 800 622 Saskatchewan 0 0 0 0 3
Tennessee 635 180 156 971 2,010 TOTAL CANADA 0 32 0 32 0.07% 454 1%
Alabama 554 137 90 781 601 TOTAL MEXICO 0 9 0 9 0.02% 1,077 2%
Mississippi 294 90 33 417 299TOTAL FOREIGN AND
UNKNOWN 13 197 0 210 0.45% 7,960 15%
East So. Central Total: 2,033 571 365 2,969 6.32% 3,532 7% GRAND TOTAL 30,990 10,000 6,010 47,000
51,655
Arkansas 417 111 47 575 339
Louisiana 446 177 85 708 757
Oklahoma 612 151 86 849 805
Texas 1,691 602 371 2,664 1,998
West So. Central Total: 3,166 1,041 589 4,796 10.20% 3,899 8%
Source: BPA Brand Report - October 2018 - subject to audit
Total Audience Profile report provided by HMP70 E. Swedesford Road, Suite 100800.237.7285 hmpglobal.com
