TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORT...

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1 PROFILE OF MARKET SERVED Concrete Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete. Concrete Contractor delivers original content to help contractors build their projects and run their businesses more efficiently and profitably. The magazine is a source for new product information and best practices in flatwork/slabs, foundations and walls, decorative concrete, polished concrete and technical information. THE LEADING TRADE MAGAZINE IN THE CONCRETE INDUSTRY Resurfacer to the Rescue 30 December 2018 www.forconstructionpros.com/concrete Pushing the Boundaries of ARTISTIC CONCRETE 24 FIVE THINGS to Demand from Your Concrete Supplier 36 Cornering the MARKET 58 in the market! #1 #1 IN THE MARKET! October/November 2018 170+ Products Inside www.forconstructionpros.com/concrete PRODUCT REVIEW››› TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE ConstructionNetworkMediaKit.com For Quarterly Period of October-December 2018 Unless otherwise noted, all data reported is publisher’s own data. WEBSITE METRICS ForConstructionPros.com Sessions Users Pageviews Average Session Duration October 2018 336,377 272,698 711,042 0:02:30 November 2018 316,383 260,531 675,594 0:02:31 December 2018 280,759 226,144 606,346 0:02:30 Average 311,173 253,124 664,327 0:02:30 Source: Google Analytics Sessions: Total number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site Average Session Duration: The average time a person spends on the website each visit. Audience Profile for Quarterly Period: October - December 2018 Frequency Qualified Distribution Concrete Contractor Print Version (BPA audited) - October/November 2018 issue 7 27,003 Digital Version (BPA audited) - October/November 2018 issue 7 2,476 Digital Version (Non-audited) December 2018 issue 7 17,094 E-Newsletters In the Mix Weekly 40,997 Email Marketing Email Marketing 50,215 Social Media Facebook Likes 6,865 LinkedIn Members 6,623 Twitter Followers 8,546

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    PROFILE OF MARKET SERVEDConcrete Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete.

    Concrete Contractor delivers original content to help contractors build their projects and run their businesses more efficiently and profitably. The magazine is a source for new product information and best practices in flatwork/slabs, foundations and walls, decorative concrete, polished concrete and technical information.

    THE LEADING TRADE MAGAZINE IN THE CONCRETE INDUSTRY

    Resurfacer to the Rescue 30

    December 2018

    www.forconstructionpros.com/concrete

    Pushing the Boundaries ofARTISTIC CONCRETE

    24

    FIVE THINGS

    to Demand from Your Concrete Supplier

    36

    Cornering the MARKET

    58

    in the market!

    #1

    #1 IN THE MARKET!October/November 2018

    170+Products

    Inside

    www.forconstructionpros.com/concrete

    PRODUCT REVIEW›››

    TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL USTEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com

    For Quarterly Period of October-December 2018

    Unless otherwise noted, all data reported is publisher’s own data.

    WEBSITE METRICSForConstructionPros.com

    Sessions Users Pageviews

    Average Session

    Duration

    October 2018 336,377 272,698 711,042 0:02:30

    November 2018 316,383 260,531 675,594 0:02:31

    December 2018 280,759 226,144 606,346 0:02:30

    Average 311,173 253,124 664,327 0:02:30

    Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

    Audience Profile for Quarterly Period: October - December 2018 Frequency

    Qualified Distribution

    Concrete Contractor Print Version (BPA audited) - October/November 2018 issue 7 27,003

    Digital Version (BPA audited) - October/November 2018 issue 7 2,476

    Digital Version (Non-audited) December 2018 issue 7 17,094

    E-Newsletters In the Mix Weekly 40,997

    Email Marketing Email Marketing 50,215

    Social Media Facebook Likes 6,865

    LinkedIn Members 6,623

    Twitter Followers 8,546

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

    PRINT & DIGITAL AUDIENCE BY SALES VOLUMEApril/May 2018 Classification By Sales Volume

    Business and Industry Total% of Total

    Less than $500,000

    $500,000 - $999,999

    $1 Million - $2,499,999

    $2.5 Million - $4,999,999

    $5 Million -$10 Million

    Over $10 Million

    Not Provided

    General Contractor That Self-Perform Concrete 5,908 20.2% 1,364 1,015 1,162 695 488 711 473

    Residential Concrete Contractor 2,496 8.5% 1,227 543 361 119 81 48 117

    Commercial Concrete Contractor 3,757 12.8% 438 557 831 591 501 492 347

    Both Residential & Commercial Concrete Contractor 7,974 27.2% 2,153 1,694 1,822 813 485 411 596

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,198 24.6% 1,583 1,077 1,302 1,126 650 438 1,022

    Government: City, County, DOT, FAA 1,894 6.5% 492 207 231 125 122 255 462

    Architectural/Design Firm 86 0.3% 29 9 11 4 5 10 18

    Other, Includes Association Members - 0.0%

    Total Qualified Circulation 29,313 100.0% 7,286 5,102 5,720 3,473 2,332 2,365 3,035

    Percent 100.0% 24.9% 17.4% 19.5% 11.8% 8.0% 8.1% 10.4%

    Source: Publisher's Own Data

    PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLEApril/May 2018 Issue Classification By Title

    Business and Industry Total % of Total Print Digital Management

    (Note 1)

    Supervisory Field Staff

    (Note 2)

    Equipment Staff

    (Note 3)Architect, Designer

    Other Titled (Note 4)

    General Contractor That Self-Perform Concrete 5,908 20.2% 5,404 504 4,921 811 165 11

    Residential Concrete Contractor 2,496 8.5% 2,306 190 2,211 237 44 4

    Commercial Concrete Contractor 3,757 12.8% 3,387 370 3,154 513 82 8

    Both Residential & Commercial Concrete Contractor 7,974 27.2% 7,359 615 6,912 871 181 10

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,198 24.6% 6,863 335 5,841 353 67 1 492

    Government: City, County, DOT, FAA 1,894 6.5% 1,615 279 1,130 649 109 5 1

    Architectural/Design Firm 86 0.3% 73 13 64 12 2 8

    Other (Note 4) - 0.0%

    Total Qualified Circulation 29,313 100.0% 27,007 2,306 24,233 3,446 650 14 526

    Percent 100.0% 92.1% 7.9% 82.7% 11.8% 2.2% 0.0% 1.8%

    Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: Includes members of the American Society of Concrete Contractors (ASCC), Tilt-Up Concrete Association (TCA), and Concrete Foundations Association (CFA).

    THE LEADING TRADE MAGAZINE IN THE CONCRETE INDUSTRY

    Resurfacer to the Rescue 30

    December 2018

    www.forconstructionpros.com/concrete

    Pushing the Boundaries ofARTISTIC CONCRETE

    24

    FIVE THINGS

    to Demand from Your Concrete Supplier

    36

    Cornering the MARKET

    58

    in the market!

    #1

    #1 IN THE MARKET!October/November 2018

    170+Products

    Inside

    www.forconstructionpros.com/concrete

    PRODUCT REVIEW›››

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

    PRINT & DIGITAL AUDIENCE BY NUMBER OF EMPLOYEESApril/May 2018 Classification By Number of Employees

    Business and Industry Total% of Total 1 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 249 250+ Not Provided

    General Contractor That Self-Perform Concrete 5,908 20.2% 775 588 435 369 177 120 120 3,324

    Residential Concrete Contractor 2,496 8.5% 697 326 146 83 16 11 2 1,215

    Commercial Concrete Contractor 3,757 12.8% 337 338 392 384 136 81 64 2,025

    Both Residential & Commercial Concrete Contractor 7,974 27.2% 1,384 995 715 501 132 73 49 4,125

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,198 24.6% 1,617 1,117 1,110 1,105 297 142 53 1,757

    Government: City, County, DOT, FAA 1,894 6.5% 33 63 74 70 33 33 50 1,538

    Architectural/Design Firm 86 0.3% 9 8 7 2 2 3 55

    Other, Includes Association Members - 0.0%

    Total Qualified Circulation 29,313 100.0% 4,852 3,435 2,879 2,514 793 460 341 14,039

    Percent 100.0% 16.6% 11.7% 9.8% 8.6% 2.7% 1.6% 1.2% 47.9%

    Source: Publisher's Own Data

    NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLEAugust/September 2018 Non-Audited Digital Issue Classification By Title

    Business and Industry Total % of Total Management

    (Note 1)

    Supervisory Field Staff

    (Note 2)

    Equipment Staff

    (Note 3)Architect/ Designer

    Other (Note 4)

    General Contractor That Self-Perform Concrete 3,739 10.7% 3,120 466 98 3 52

    Residential Concrete Contractor 2,334 6.6% 2,040 231 55 2 6

    Commercial Concrete Contractor 2,454 7.0% 1,955 388 83 4 24

    Both Residential & Commercial Concrete Contractor 6,178 17.6% 5,272 725 154 4 23

    Concrete Road & Highway Contractor 727 2.1% 562 131 28 - 6

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 17,426 49.6% 12,133 1,803 165 1 3,324

    Government: City, County, DOT, FAA 881 2.5% 539 284 56 1 1

    Architectural/Design Firm 29 0.1% 20 3 1 5

    Subtotal 33,768 96.2% 25,641 4,031 640 20 3,436

    Others Allied to the Field 1,336 3.8% 444 72 50 597 173

    Total Circulation 35,104 100.0% 26,085 4,103 690 617 3,609

    Percent 100.0% 74.3% 11.7% 2.0% 1.8% 10.3%

    Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: OTHER includes: titles not included above and non-titled qualified subscribers.Source: Publisher’s Own Data

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 4

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

    E-NEWSLETTER DISTRIBUTIONIn the Mix E-Newsletter Classification By Title

    Business and Industry Total % of Total ManagementSupervisory Field

    StaffEquipment

    StaffArchitect/ Designer Other

    General Contractor That Self-Perform Concrete 3,599 8.9% 3,038 462 89 5 5

    Residential Concrete Contractor 2,036 5.1% 1,802 184 41 3 6

    Commercial Concrete Contractor 2,470 6.1% 2,005 380 71 6 8

    Both Residential and Commercial Concrete Contractor 5,713 14.2% 4,897 666 136 4 10

    Concrete Road & Highway Contractor 464 1.2% 358 89 13 0 4

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 9,194 22.9% 6,469 597 86 1 2,041

    Government: City, County, DOT, FAA 919 2.3% 569 293 50 3 4

    Architectural/Design Firm 34 0.1% 23 4 1 6 0

    Subtotal 24,429 60.7% 19,161 2,675 487 28 2,078

    Others Allied to the Field 15,798 39.3% 400 67 50 15,281

    Total Circulation 40,227 100.0% 19,561 2,742 537 28 17,359

    Percent 100.0% 48.6% 6.8% 1.3% 0.1% 43.2%

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 5

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

    The data reflected within this report is provided in good faith as an accurate representation of the audience served for Concrete Contractor.

    Ryan Olson, Publisher

    Total Audience Profile report provided by

    AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson WI 53538

    800.538.5544 ACBusinessMedia.com

    Copyright 2018 ©AC Business Media. All rights reserved.

    SOCIAL INTERACTION

    Social Media September 2018 Facebook Likes 6,827

    LinkedIn Members 6,623

    Twitter Followers 8,488

    Sources: Facebook, LinkedIn and Twitter

    EMAIL MARKETINGConcrete Contractor Email Marketing Classification By Title

    Business and Industry Total % of Total ManagementSupervisory Field Staff

    Equipment Staff

    Architect/ Designer Other

    General Contractor That Self-Perform Concrete 5,443 10.2% 4,395 636 136 5 271

    Residential Concrete Contractor 3,199 6.0% 2,805 298 65 4 27

    Commercial Concrete Contractor 3,747 7.0% 3,045 526 122 6 48

    Both Residential and Commercial Concrete Contractor 8,514 15.9% 7,293 935 203 2 81

    Concrete Road & Highway Contractor 892 1.7% 643 159 33 0 57

    Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 13,290 24.8% 9,058 644 121 1 3,466

    Government: City, County, DOT, FAA 1,427 2.7% 884 461 79 3

    Architectural/Design Firm 49 0.1% 34 6 1 8

    Subtotal 36,561 68.3% 28,157 3,665 760 29 3,950

    Others Allied to the Field 16,944 31.7% 524 73 54 16,293

    Total Circulation 53,505 100.0% 28,681 3,738 814 29 20,243

    Percent 100.0% 53.6% 7.0% 1.5% 0.1% 37.8%

    THE LEADING TRADE MAGAZINE IN THE CONCRETE INDUSTRY

    Resurfacer to the Rescue 30

    December 2018

    www.forconstructionpros.com/concrete

    Pushing the Boundaries ofARTISTIC CONCRETE

    24

    FIVE THINGS

    to Demand from Your Concrete Supplier

    36

    Cornering the MARKET

    58

    in the market!

    #1

    #1 IN THE MARKET!October/November 2018

    170+Products

    Inside

    www.forconstructionpros.com/concrete

    PRODUCT REVIEW›››