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1AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORTFor Quarterly Period of January-March 2018

TOTAL AUDIENCE PROFILE

Audience Profile for Quarterly Period: January - March 2018 Frequency

Qualified Distribution

Equipment Today Print Version (BPA audited) - November 2017 Issue 12 77,000

E-Newsletters Breaking Ground 2X Monthly 58,552

Construction Zone Safety 3 48,478

Email Marketing Email Marketing 86,045

Social Media Facebook Likes 6,189

Twitter Followers 29,300

PROFILE OF MARKET SERVED Equipment Today targets highway/heavy construc-tion and general building construction professionals interested in optimizing their ROI on construction equipment. Its audience encompasses contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials and supplies.

Equipment Today, which celebrated its 50th year in 2015, is published monthly and provides independent, insightful content about equipment best practices − including selection, application and maintenance − and options to acquire and manage assets. Editorial includes the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite.

Equipment Today is an excellent source of buyers of heavy and general construction equipment and tools, materials, and supplies.

WEBSITE METRICSForConstructionPros.com

Sessions Users Pageviews

Average Session

Duration

January 2018 274,836 222,838 608,662 0:02:58

February 2018 241,004 194,102 541,544 0:02:50

March 2018 289,104 228,538 634,151 0:02:37

Average 268,315 215,159 594,786 0:02:48

Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

www.ForConstructionPros.com #1 Website

2018PRODUCT GUIDE


®

Helping you optimize ROI on your construction equipment

MARCH 2018

A N N U A L S H O W C A S E I S S U E

Your Guide to 100s of the Building Blocks for Your Construction Business

www.ForConstructionPros.com #1 Websitewww.ForConstructionPros.com #1 Website

STATE OF TRANSPORTATION 2018

What Will Shift Infrastructure Ahead in 2018?

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EQUIP TRUCKS TO TAKE ON THE MOST CHALLENGING TERRAIN


FEBRUARY 2018

Earthmoving Equipment: Give Dozer Uptime a Push with Proper Maintenance

SKID-STEER TIRE OPTIONSChoose tires for enhanced performance

TELEHANDLER ENGINES Take advantage of the "break" in engine power

ET0218_01_Cover_CB.indd 1 2/7/18 9:31 AM

10/27/14 1:34 PMBreaking Ground

of 2http://news.cygnusb2bmail.com/portal/public/ViewCommInBrowser.jsp?2I8xi3TTdj9yQ5pn1SCaMWeMP5a5KXoSQZuPaah4DicPZzR3Gb4WX2KnLgLCizlf4oT3b5LvmWmg0QtIGKPvbA%3D%3DA

FEATURED

How to Avoid TrenchingTroubles

How to safely operate your

trencher attachment with ease.

INDUSTRY NEWS

U.S. Pavement Services, Boston Red Sox honor Wounded WarriorsOver 300 Wounded Warrior members and their families honored at Fenway Park

AEM Report Shows How Construction Equipment Drives U.S. EconomyConstruction equipment industry’s $57.1 billion economic footprint supports 370,000 jobs

Peterbilt Showcases Autonomous Assist Driving TechnologyCompany uses the ITS World Congress to demonstrate technologies capable of

autonomous driving as a means to...

Moody's: US Poised to Become Largest P3 Market in the WorldGiven the sheer size of its infrastructure and growing urban population, the US has the potential of becoming

the...

SPONSORED

Skid Steer Grader BladeSitePro® offers the SSGB-8A Grader Blade for asphalt,

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VIDEO NETWORK

Video: Features of the Mustang Mid-Frame RSeries Skid-steer LoadersThe 1350R, 1500R and 1650R models provide the

ultimate in comfort with a large operator’s station

mounted forward...

Video: Caterpillar's Doug Oberhelman Addresses the Need for Long-term Infrastructure FundingCat's Chairman and CEO Doug Oberhelman talks about the company's readiness to

help build and improve the...

Video: KOBELCO SK350 at Freedom Tower in NYC - Part 1KOBELCO Construction Machinery's SK350 crawler excavator worked in downtown

Manhattan, just in front of the Freedom...

SPONSORED

MSA Fas-Trac® III Suspension EliminatesHead Protection HeadachesMSA Fas-Trac® III Suspension has a lower nape strap;

three levels of adjustment; smooth rotation/secure hold

ratchet; integral comfort pad; no metal parts; an optional

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FEATURED PRODUCTS

Potain MR 418 LuffingJib CranesBy Manitowoc Cranes

Vermeer PTX44 Ride-on Service PlowBy Vermeer

ForConstructionPros.com | September 10, 2014 | View this email online.

Unless otherwise noted, all data reported is publisher’s own data.


JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Equipment Today


PRINT AUDIENCE BY BUSINESS AND TITLEEquipment Today November 2017 Print Issue Classification By Title

Business and Industry Total% of Total

Corporate Management

(Note 1)

Operations Management

(Note 2)

Project Management

(Note 3)

Equipment Maintenance Management

(Note 4)Foreman (Note 5)

Safety Management

(Note 6)

Equipment Operator/ Staff

(Note 7)

1. ContractorsA. Highway and Heavy Construction:

Grading & Excavating 21,156 27.5% 16,943 1,754 905 518 396 178 462

Highway & Streets 9,638 12.5% 5,109 2,033 1,011 605 479 165 236

Utility, Water, Sewer, Pipeline 6,605 8.6% 4,450 1,041 491 212 162 93 156

B. General Building Construction:

Commercial & Non-Residential 11,403 14.8% 8,033 1,472 1,132 224 180 177 185

Residential & Tract 6,460 8.4% 4,890 721 439 78 142 49 141

Concrete 3,001 3.9% 2,133 406 244 62 72 34 50

Foundation 582 0.8% 422 81 40 8 12 9 10

C. Engaged in Both:

Contractors engaged in both categories described above 7,529 9.8% 4,623 1,332 745 296 174 133 226

D. Other Contractors:

Electrical, demolition, mechanical, masonry/stonework 3,313 4.3% 2,317 398 257 117 91 59 74

Subtotal Contractors 69,687 90.5% 48,920 9,238 5,264 2,120 1,708 897 1,540

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Material Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,634 2.1% 943 310 151 75 64 28 63

Utility/Power Co-op 693 0.9% 260 197 88 64 42 11 31

Subtotal Construction Material Producers and

Non-Contractor Users of Construction Equipment &

Products 2,327 3.0% 1,203 507 239 139 106 39 94

Total Users of Construction Equipment & Products 72,014 93.5% 50,123 9,745 5,503 2,259 1,814 936 1,634

3. Distributor/Dealer of Construction Equipment, Materials, and SuppliesDistributor/Dealer of construction equipment, materials, and supplies 4,986 6.5% 2,797 1,310 280 274 94 73 158

Total Qualified Circulation 77,000 100.0% 52,920 11,055 5,783 2,533 1,908 1,009 1,792

Percent 100.0% 68.7% 14.4% 7.5% 3.3% 2.5% 1.3% 2.3%

Note 1: Corporate Management titles include Owner, President, CEO, and related personnel.Note 2: Operations Management titles include Operations Manager, Scheduler, and related personnel.Note 3: Project Management titles include Site Supervisor/Manager, Project Supervisor, and Management related personnel.Note 4: Equipment Maintenance Management titles include Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic, and related personnel.Note 5: Foreman titles include Field Supervisor, Construction Field Engineers, and related personnel.Note 6: Safety Management titles include Safety Manager and related personnel.Note 7: Equipment Operator/Staff and related personnel.Source: December 2017 BPA Brand Report (Claimed - Audit Pending)


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FEBRUARY 2018








PRINT AUDIENCE BY SALES VOLUMEEquipment Today November 2017 Print Issue Classification By Sales Volume


Less than $500,000

$500,000-$999,999

$1,000,000-$2,499,999

$2,500,000-$4,999,999

$5,000,000-$10,000,000

Over $10,000,000

Sales Volume Not Available


Grading & Excavating 21,156 27.5% 7,983 4,029 3,640 1,988 1,435 1,731 350

Highway & Streets 9,638 12.5% 1,895 1,250 1,690 1,279 1,078 1,832 614

Utility, Water, Sewer, Pipeline 6,605 8.6% 1,743 1,187 1,304 809 575 695 292


Commercial & Non-Residential 11,403 14.8% 2,105 1,913 2,501 1,618 1,263 1,526 477

Residential & Tract 6,460 8.4% 2,662 1,330 1,202 580 304 197 185

Concrete 3,001 3.9% 763 580 674 433 239 224 88

Foundation 582 0.8% 200 106 123 54 44 41 14

C. Engaged in Both:

Contractors engaged in both categories described above 7,529 9.8% 1,614 1,278 1,494 964 747 1,135 297

D. Other Contractors

Electrical, demolition, mechanical and masonry/stonework 3,313 4.3% 1,078 582 659 358 246 269 121

Subtotal Contractors 69,687 90.5% 20,043 12,255 13,287 8,083 5,931 7,650 2,438

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,634 2.1% 418 224 297 207 152 247 89

Utility/Power Co-op 693 0.9% 193 92 109 75 56 109 59

Subtotal Construction Material Producers and Non-Contractors, Users of Construction Equipment & Products 2,327 3.0% 611 316 406 282 208 356 148

Total Users of Construction Equipment & Products 72,014 93.5% 20,654 12,571 13,693 8,365 6,139 8,006 2,586

3. Distributor/Dealer of Construction Equipment, Materials, and SuppliesDistributor/Dealer of construction equipment, materials and supplies 4,986 6.5% 922 697 824 550 532 1,146 315

Total Qualified Circulation 77,000 100.0% 21,576 13,268 14,517 8,915 6,671 9,152 2,901

Percent 100.0% 28.0% 17.2% 18.9% 11.6% 8.7% 11.9% 3.8%

Source: December 2017 BPA Brand Report (Claimed - Audit Pending)


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FEBRUARY 2018








PRINT AUDIENCE BY REPLACEMENT VALUEEquipment Today November 2017 Print Issue

Classification By Firm’s Fleet Replacement Value Of Construction Equipment & Trucks Owned and/or Leased for Company’s Use

Business and Industry Total % of Total$500,000 or

Less$500,001-

$1,000,000$1,000,001-$5,000,000

$5,000,001 and over

Replacement Value Not Available


Grading & Excavating 21,156 27.5% 6,465 3,838 3,948 2,097 4,808

Highway & Streets 9,638 12.5% 1,947 1,532 2,163 1,729 2,267

Utility, Water, Sewer, Pipeline 6,605 8.6% 2,265 1,272 1,382 716 970


Commercial & Non-Residential 11,403 14.8% 4,640 2,064 1,710 938 2,051

Residential & Tract 6,460 8.4% 4,072 984 488 226 690

Concrete 3,001 3.9% 1,330 594 499 244 334

Foundation 582 0.8% 285 106 86 43 62

C. Engaged in Both:

Contractors engaged in both categories described above 7,529 9.8% 2,357 1,500 1,641 1,154 877

D. Other Contractors

Electrical, demolition, mechanical and masonry/stonework 3,313 4.3% 1,538 568 521 249 437

Subtotal Contractors 69,687 90.5% 24,899 12,458 12,438 7,396 12,496

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,634 2.1% 547 233 350 264 240

Utility/Power Co-op 693 0.9% 207 129 137 123 97

Subtotal Construction Material Producers and Non-Contractor

Users of Construction Equipment & Products 2,327 3.0% 754 362 487 387 337

Total Users of Construction Equipment & Products 72,014 93.5% 25,653 12,820 12,925 7,783 12,833

3. Distributor/Dealer of Construction Equipment, Materials, and Supplies Distributor/Dealer of construction equipment, materials and supplies 4,986 6.5% 1,654 715 757 1,082 778

Total Qualified Circulation 77,000 100.0% 27,307 13,535 13,682 8,865 13,611

Percent 100.0% 35.5% 17.6% 17.8% 11.5% 17.7%

Source: December 2017 BPA Brand Report (Claimed - Audit Pending)


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FEBRUARY 2018








E-NEWSLETTER DISTRIBUTIONEquipment Today Breaking Ground E-Newsletter Classification By Title

Business and Industry Total % of TotalCorporate

ManagementOperations

ManagementProject

Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled &

Non-Titled Copies

Grading & Excavating 10,286 17.6% 8,069 867 482 233 193 61 228 153

Highways & Streets 5,924 10.1% 3,370 1,100 546 310 235 66 116 181

Utility, Water, Sewer, Pipeline 3,689 6.3% 2,458 559 288 123 76 50 95 40

Non-Contractor - Utility/Power Co-Op 533 0.9% 161 161 55 33 30 5 16 72

Commercial & Non-Residential 7,237 12.4% 5,030 800 725 130 95 76 98 283

Both Heavy & General Building Construction 4,305 7.4% 2,514 736 435 191 122 54 154 99

Concrete 3,133 5.4% 2,473 278 161 25 45 11 25 115

Foundation 507 0.9% 389 49 31 6 8 2 8 14

Demolition 878 1.5% 633 93 66 12 17 8 27 22

Electrical 463 0.8% 259 51 59 16 16 4 18 40

Mechanical 430 0.7% 231 62 30 35 15 8 8 41

Masonry/Stonework 816 1.4% 622 69 42 9 12 3 11 48

Construction Material Producer 1,140 1.9% 533 198 116 46 38 15 53 141

Distributor/Dealer Construction Equipment 3,935 6.7% 1,975 993 228 264 65 41 133 236

Residential & Tract 3,714 6.3% 2,710 386 251 36 94 13 66 158

Subtotal 46,990 80.3% 31,427 6,402 3,515 1,469 1,061 417 1,056 1,643

Others Allied to the Field 11,562 19.7% 403 58 35 36 11 7 16 10,996

Total Circulation 58,552 100.0% 31,830 6,460 3,550 1,505 1,072 424 1,072 12,639

Percent 100.0% 54.4% 11.0% 6.1% 2.6% 1.8% 0.7% 1.8% 21.6%




E-NEWSLETTER DISTRIBUTIONEquipment Today Construction Zone Safety E-Newsletter Classification By Title




Project Management


Safety Management

Equipment Operator/

Staff

Other Titled & Non-Titled

Copies

Grading & Excavating 6,852 14.1% 5,164 702 389 177 142 49 167 62

Highways & Streets 4,526 9.3% 2,399 956 495 259 186 56 99 76



Commercial & Non-Residential 5,670 11.7% 3,841 724 607 106 83 76 79 154

Both Heavy & General Building Construction 3,685 7.6% 2,096 720 357 174 104 52 122 60

Concrete 3,631 7.5% 3,046 267 159 27 41 8 25 58

Foundation 450 0.9% 357 42 23 5 7 3 7 6

Demolition 707 1.5% 523 70 56 9 15 6 20 8

Electrical 317 0.7% 178 39 42 16 11 4 12 15

Mechanical 332 0.7% 176 50 29 31 14 7 8 17

Masonry/Stonework 678 1.4% 529 64 37 6 11 5 9 17

Construction Material Producer 916 1.9% 458 166 91 35 30 13 40 83

Distributor/Dealer Construction Equipment 6,270 12.9% 3,147 2,055 216 450 60 41 134 167


General Rental Center 6,361 13.1% 3,810 2,218 333

Retail Firm With Rental Department 1,462 3.0% 848 510 104

Manufacturers’ Representative 639 1.3% 318 266 55

Subtotal 48,478 100.0% 30,863 9,784 2,986 1,444 1,348 376 852 825

Others Allied to the Field 0 0.0%

Total Circulation 48,478 100.0% 30,863 9,784 2,986 1,444 1,348 376 852 825

Percent 100.0% 63.7% 20.2% 6.2% 3.0% 2.8% 0.8% 1.8% 1.7%




The data reflected within this report is provided in good faith as an accurate representation of the audience served for Equipment Today.

Sean Dunphy, Group Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.

EMAIL MARKETINGEquipment Today Email Marketing Classification By Title




Project Management


Safety Management

Equipment Operator/

Staff

Other Titled & Non-Titled

Copies

Grading & Excavating 16,463 19.1% 12,871 1,435 744 377 322 89 393 232

Highways & Streets 9,319 10.8% 5,376 1,771 889 474 366 86 188 169



Commercial & Non-Residential 11,461 13.3% 8,102 1,329 1,109 199 174 117 174 257

Both Heavy & General Building Construction 7,038 8.2% 4,204 1,216 711 266 196 84 257 104

Concrete 5,542 6.4% 4,494 459 277 54 78 19 50 111

Foundation 823 1.0% 647 75 50 12 13 6 9 11

Demolition 1,394 1.6% 996 161 99 22 35 12 44 25

Electrical 769 0.9% 483 86 79 25 24 7 20 45

Mechanical 713 0.8% 408 93 54 63 25 11 21 38

Masonry/Stonework 1,533 1.8% 1,210 120 73 14 35 10 20 51

Construction Material Producer 1,745 2.0% 943 296 163 62 59 19 83 120

Distributor/Dealer Construction Equipment 6,039 7.0% 3,146 1,595 343 351 103 53 219 229


Subtotal 75,911 88.2% 51,970 10,395 5,558 2,217 1,740 619 1,786 1,626

Others Allied to the Field 10,134 11.8% 649 84 43 41 10 7 18 9,282

Total Circulation 86,045 100.0% 52,619 10,479 5,601 2,258 1,750 626 1,804 10,908

Percent 100.0% 61.2% 12.2% 6.5% 2.6% 2.0% 0.7% 2.1% 12.7%

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