1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORTUpdated April 2018

TOTAL AUDIENCE PROFILE

800.841.3989rotarycorp.com

2018CATALOGIS HERE!

Available through servicing dealers & distributors.

Over 9,500Outdoor Power

Equipment Parts!

One Good Turn DESERVES ANOTHER

CONTRACTOR PROFILEMore Than a Mow-and-Go Crew ❯Page 10

BEYOND THE BLADETurf That’s Forever Young ❯Page 28

Because being comfortable makes it easier to mow and mow for longer, zero-turn ergonomic innovation abounds in 2018.❯Page 20

GROWING YOUR OWN MANAGERS, PART 2 PAGE 42MARCH 2018

PROFILE OF MARKET SERVEDGreen Industry Pros serves corporate management and supervisory personnel employed with contractors performing some combination of lawn maintenance, installation, lawn care, and/or irrigation. Power equipment dealers are also served.

800.841.3989rotarycorp.com

2018CATALOGIS HERE!

Available through servicing dealers & distributors.

Over 9,500Outdoor Power

Equipment Parts!

SECRETS of a Productive Mower

CONTRACTOR PROFILEExplosive Growth Leads to Larger Vision ❯Page 8

SPECIAL FOCUSZero-Turn Mowers ❯Page 20

As landscaping labor shortages continue, new zero-turn mower

designs place extra emphasis on productivity.

❯Page 16

PRODUCT COVERAGE▶ Handheld & Battery-Operated Equipment

▶ Skid Steers

▶ Lawn Care

JANUARY/FEBRUARY 2018

GROWING YOUR OWN MANAGERS, PART 1 PAGE 34

REV YOUR ENGINES

SUPPLIER PROFILE

Streamlining Plant Procurement ❯Page 20

BEYOND THE BLADESeven Things You Need to Know About Mobile Marketing ❯Page 28

Skepticism about electronic fuel injection technology is fading as more pros experience the benefits of today’s engines. ❯Page 22

PRODUCT COVERAGE ENGINES

EXCAVATORS LAWN CARE

BELTS, BLADES, FUEL ADDITIVES

& MORE

800.841.3989rotarycorp.com

Best-SellingTrimmer Line

for 2018!

GROWING YOUR OWN MANAGERS, PART 3 ❯ PAGE 42APRIL 2018

WEBSITE METRICSGreenIndustryPros.com

Sessions Users Pageviews

Average Session

Duration

January 2018 114,290 96,558 241,136 0:02:11

February 2018 89,023 73,011 271,948 0:01:58

March 2018 101,204 83,910 340,998 0:01:51

Average 101,506 84,493 284,694 0:02:00

Source: Google AnalyticsSessions (Visits):  Total number of visits to the site.Users (Visitors):  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the site.Avg Session Duration (Avg Time on Site): The average time a person spends on the website each visit, otherwise known as Average Visit Duration.

Social Media Facebook Likes 2,299

LinkedIn Discussion Group Members 736

Twitter Followers 7,883

2Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

UPDATED APRIL 2018 TOTAL AUDIENCE PROFILE / Green Industry Pros

Green Industry Pros November/December 2017 Print & Digital Issue Classification by Title

Business and Industry Total % of Total Print Digital

Corporate Management:

Includes President, Owner, Partner,

General Manager, Vice President,

Purchasing Agent & Other Management

Personnel

Supervisory Personnel: Includes

Superintendent, Groundskeeper,

Foreman, Supervisor, Landscape/Grounds

Manager & Other Supervisory Personnel

Landscape Contractor 52,786 82.4% 49,782 3,004 48,078 4,708

Power Equipment Dealer 11,278 17.6% 10,223 1,055 9,758 1,520

Total Qualified Circulation 64,064 100.0% 60,005 4,059 57,836 6,228

Percent 100.0% 93.7% 6.3% 90.3% 9.7%

Source: December 2017 BPA Statement

Number of EmployeesBusiness and Industry Total 1 - 4 5 - 9 10 - 19 20 + No Response

Landscape Contractor 52,786 23,203 9,299 6,043 6,604 7,637

Power Equipment Dealer 11,278 3,571 1,588 934 705 4,480

Total Qualified Circulation 64,064 26,774 10,887 6,977 7,309 12,117

Sales Volume TotalLess Than $250,000 26,722

$250,000 - $499,999 3,342

$500,000 - $999,999 8,648

$1 Million - $2,499,999 7,288

$2.5 Million - $4,999,999 2,869

$5 Million & Over 2,640

No Response 12,555

Total Qualified Circulation 64,064

www.bpaww.com

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

EXECUTIVE SUMMARY

Below are the Average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

GREEN INDUSTRY PROS MAGAZINE (4 issues in the period) 64,295 - 64,295

a. Print 60,003 - 60,003

b. Digital 4,292 - 4,292

1. Requested 4,292 - 4,292

2. Non-Requested - - -

AC Business Media, Inc. (See Additional Data) 201 N. Main Street, Suite 5 Fort Atkinson, WI 53538 Tel. No.: (920) 542-1131 Fax No.: (920) 542-1133 www.greenindustrypros.com

CHANNELS

GREEN INDUSTRY PROS is a B2B brand that keeps landscape contractors and equipment dealers on top of the latest products, trends and business strategies that will help them grow their companies. The content of every issue is also available to subscribers globally via the digital version.

GREEN INDUSTRY PROS magazine serves professional contractors who perform landscape installation and maintenance, lawn maintenance, lawn care, irrigation and power equipment dealers. Qualified recipients include presidents, owners, partners, general managers, vice presidents, purchasing agents, and other management personnel, foremen, supervisors, and other supervisory personnel in the field served.

DEFINITION OF RECIPIENT QUALIFICATION

FIELD SERVED

4 Issues in the period 64,295 average circulation

GREEN INDUSTRY PROS

MAGAZINE

Scan for Publisher’s contact information

3Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

UPDATED APRIL 2018 TOTAL AUDIENCE PROFILE / Green Industry Pros

Green Industry Pros December 2017 Landscape Contractor Services Total Percent Print Edition Digital Edition

Lawn Maintenance 30,624 73.52% 28,574 2,050

Natural/Organic Lawn Care Amendments (New) 11,759 28.23% 11,095 664

Fertilization Applications 23,610 56.68% 21,936 1,674

Chemical Applications 20,135 48.34% 18,702 1,433

Lawn Renovation 26,486 63.59% 24,746 1,740

Landscape Installation 29,180 70.05% 27,235 1,945

Irrigation 20,147 48.37% 18,771 1,376

Tree Care 21,979 52.77% 20,571 1,408

Snow Removal 18,629 44.72% 17,448 1,181

Hardscaping 22,044 52.92% 20,549 1,495

Outdoor Lighting 17,262 41.44% 16,060 1,202

Total Respondents (out of 64,064) 41,654 65.01% 28,859 2,795

Many contractors perform more than one service.

Supplement

TotalPrint

Edition Digital Edition

Dealer Success Guide 11,278 10,223 1,055*

*Digital edition subscribers who are power equipment dealers.Note: All qualified digital edition subscribers (4,059) automatically receive the supplement with their digital edition of Green Industry Pros.

The Pro Report E-Newsletter Classification by Title

Business and Industry Total% of Total

Corporate Management: Includes President,

Owner, Partner, General Manager, Vice President,

Purchasing Agent & Other Management Personnel

Supervisory Personnel: Includes Superintendent,

Groundskeeper, Foreman, Supervisor, Landscape/Grounds

Manager & Other Supervisory Personnel

Other Titled &

Non-Titled Personnel

Landscape Contractor 22,125 64.8% 19,493 2,233 399

Power Equipment Dealer 3,894 11.4% 3,353 522 19

Other Industry Related Business 8,109 23.8% 1,209 122 6,778

Total Circulation 34,128 100% 24,055 2,877 7,196

Percent 100% 70.5% 8.4% 21.1%

All e-mail addresses on file have opened an e-mail from Green Industry Pros since July 2017.

4Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

UPDATED APRIL 2018 TOTAL AUDIENCE PROFILE / Green Industry Pros

eProduct Showcase Custom eBlasts Classification by Title

Business and Industry

Total Email

Addresses % of Total

Corporate Management: Includes President,

Owner, Partner, General Manager, Vice President,

Purchasing Agent & Other Management Personnel

Supervisory Personnel: Includes Superintendent, Groundskeeper, Foreman,

Supervisor, Landscape/Grounds Manager & Other

Supervisory Personnel

Other Titled & Non-Titled

Personnel

Landscape Contractor 31,804 68.1% 22,899 2,507 6,398

Power Equipment Dealer 6,871 14.7% 5,469 620 782

Other Industry Related Business 8,034 19.5% 2,106 665 5,263

Total Circulation 46,709 100% 30,474 3,792 12,443

Percent 100% 65.2% 8.1% 26.6%

Landscape Contractor Services

Total Email

AddressesLawn Maintenance 22,964

Natural/Organic Lawn Care Amendments (New) 6,721

Fertilization Applications 14,275

Chemical Applications 12,326

Lawn Renovation 19,841

Landscape Installation 20,387

Irrigation 14,783

Tree Care 15,728

Snow Removal 13,589

Hardscaping 15,407

Outdoor Lighting 12,366

By State/Zip Code Available

Many landscape contractors perform more than one service. Additional demographics available.

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Green Industry Pros.

Eric Servais, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.