TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORT...

1

Audience Profile for Quarterly Period: October - December 2018 Frequency

Qualified Distribution

Rental Magazine Print Version (BPA audited) - October/November 2018 Issue 8 20,005

Digital Version (Non-audited) - December 2018 Issue 8 37,558

E-Newsletters RentalWatch and MarketWatch Weekly 34,566

IPAF Elevating Safety Quarterly 44,118

Power Rental On Demand 49,129

For Your Fleet On Demand 28,368

Email Marketing Email Marketing 34,285

Social Media Facebook Likes 916

Twitter Followers 2,221

TOTAL AUDIENCE PROFILE

PROFILE OF MARKET SERVEDRental ’s audience serves owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. Exclusive party houses or event planners are excluded.

Rental magazine targets decision-makers with purchasing power in the rental industry, covering the latest insights on equipment asset management through better equipment selection, application, maintenance and safety techniques. It provides a comprehensive guide to new equipment and major changes in existing models.

10/20/14 4:26 PMRentalWATCH

of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

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If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave

WEBSITE METRICSForConstructionPros.com

Sessions Users PageviewsAverage Session

Duration

October 2018 336,377 272,698 711,042 0:02:30

November 2018 316,383 260,531 675,594 0:02:31

December 2018 280,759 226,144 606,346 0:02:30

Average 311,173 253,124 664,327 0:02:30

Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

TOTAL AUDIENCE PROFILE REPORT CALL US

TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com

For Quarterly Period of October-December 2018

Unless otherwise noted, all data reported is publisher’s own data.

Construction Equipment Closeup

WHEN LESS ARTICULATION IS MOREJohn Deere’s unique design of its new 344L

compact wheel loader promises high production with increased maneuverability and stability

October/November 2018

Find the latest news at www.ForConstructionPros.com/RENTAL

PRODUCT ■ NEWS ■ INSIGHT

Modern Solutions for Management Software

How to Stop Brake Failures on Equipment Trailers

2018 OUR TOP PICKS

FOR WHERE TO FOCUS YOUR INVENTORY

2

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental


AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

PRINT AUDIENCE BY BUSINESS AND TITLERental October/November 2018 Print Issue Classification By Title

Business and Industry Total% of Total

Owner, Partner, President,

General Mgr. and Other Corporate

Officer and Related

Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel

Supervisor or Department Head, Dept.

Mgr., Foreman and Chief/

Head Mechanic and Related Personnel

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 10,136 4,168 706

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 2,480 12.4% 1,268 1,016 196

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 1,527 575 91

Subtotal 19,683 98.4% 12,931 5,759 993

Manufacturer’s Representative 322 1.6% 162 130 30

Total Qualified Circulation 20,005 100.0% 13,093 5,889 1,023

Percent 100.0% 65.4% 29.4% 5.1%

Source: December 2018 BPA Brand Report (Claimed - Audit Pending)

PRINT AUDIENCE BY TYPE OF RENTAL SERVICE PROVIDEDRental October/November 2018 Print Issue Type of Rental Services Provided


Contractor/ Industrial

Equipment Only

General / Homeowner

Equipment Only

BOTH Contractor/ Industrial & General

Homeowner Equipment

Rental Service Not Identified

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 3,037 2,032 6,519 3,422

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,480 12.4% 1,342 179 841 118

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 423 686 1,019 65

Subtotal 19,683 98.4% 4,802 2,897 8,379 3,605

Manufacturer’s Representative 322 1.6% 167 26 113 16

Total Qualified Circulation 20,005 100.0% 4,969 2,923 8,492 3,621

Percent 100.0% 24.8% 14.6% 42.4% 18.1%










2018 OUR TOP PICKS


3




PRINT AUDIENCE BY ANNUAL SALES VOLUMERental October/November 2018 Print Issue

Classification By Annual Sales Volume

Business and Industry Total% of Total < $1 Million

$1 Million to $4,999,999 $5 Million + Not Available

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 5,487 6,091 2,686 746

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,480 12.4% 496 634 1,246 104

Retail Firm with Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 754 930 409 100


Total Qualified Circulation 20,005 100.0% 6,824 7,758 4,458 965

Percent 100.0% 34.1% 38.8% 22.3% 4.8%


DIGITAL AUDIENCE BY BUSINESS AND TITLERental December 2018 Digital Issue Classification By Title


Owner, Partner, President, General

Mgr. and Other Corporate Officer

and Related Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related

Personnel


Mgr., Foreman and Chief/Head Mechanic and

Related PersonnelOther Titled &

Non-Titled Copies

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,795 26.1% 5,612 3,587 487 109

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,101 8.3% 1,551 1,285 242 23

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,590 9.6% 2,460 912 133 85


Subtotal 17,240 45.9% 9,989 6,070 926 255

Others Allied to the Field 20,318 54.1% 169 65 28 20,056

Total Circulation 37,558 100.0% 10,158 6,135 954 20,311

Percent 100.0% 27.0% 16.3% 2.5% 54.1%

4




E-NEWSLETTER DISTRIBUTION RentalWatch and MarketWatch E-Newsletters Classification By Title






Personnel




Non-Titled Copies





Subtotal 15,292 44.2% 8,993 5,243 818 238



Percent 100.0% 26.5% 15.4% 2.4% 55.7%

10/20/14 4:26 PMRentalWATCH

Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy

If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave

5




E-NEWSLETTER DISTRIBUTIONRental IPAF Elevating Safety E-Newsletter Classification By Title


Corporate Management

Operations Management

Project Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled &

Non-Titled Copies

Grading & Excavating 5,984 13.6% 4,747 464 260 155 98 41 116 103

Highways & Streets 3,709 8.4% 2,225 630 338 173 108 38 62 135

Utility Water Sewer Pipeline 2,079 4.7% 1,412 295 151 74 51 23 45 28

Non-Contractor - Utility/Power Co-Op 291 0.7% 85 77 28 26 11 2 9 53

Commercial & Non-Residential 4,663 10.6% 3,383 468 384 62 54 31 54 227

Both Heavy & General Building Construction 2,497 5.7% 1,453 457 239 115 70 31 71 61

Concrete 2,007 4.5% 1,594 158 96 14 20 4 14 107

Foundation 315 0.7% 251 19 18 4 3 4 16

Demolition 558 1.3% 400 55 39 9 11 9 5 30

Electrical 291 0.7% 160 26 36 11 11 2 9 36

Mechanical 274 0.6% 144 39 20 18 8 4 8 33

Masonry/Stonework 522 1.2% 403 33 24 3 11 1 8 39

Construction Material Producer 662 1.5% 317 102 73 21 15 8 27 99

Distributor/Dealer Construction Equipment 4,895 11.1% 2,613 1,539 154 164 151 22 75 177

Residential & Tract 2,177 4.9% 1,589 212 156 23 51 2 43 101

General Rental Center 5,395 12.2% 3,441 1,745 209

Retail Firm With Rental Department 1,628 3.7% 1,147 412 69

Manufacturers’ Representatives 498 1.1% 241 224 33

Subtotal 38,445 87.1% 25,605 6,955 2,016 872 984 218 550 1,245

Others Allied to the Field 5,673 12.9% 330 98 30 32 30 6 10 5,137

Total Circulation 44,118 100.0% 25,935 7,053 2,046 904 1,014 224 560 6,382

Percent 100.0% 58.8% 16.0% 4.6% 2.0% 2.3% 0.5% 1.3% 14.5%

6




EMAIL MARKETING Rental Email Marketing Classification By Title






Personnel




Non-Titled Copies





Subtotal 15,378 44.9% 9,004 5,319 823 232



Percent 100.0% 26.7% 15.7% 2.5% 55.1%

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Rental.

Eric Servais, Publisher

Total Audience Profile report provided by

AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media. All rights reserved.









2018 OUR TOP PICKS


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