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Source: 2008 MRI Doublebase Publisher defined Prototype READER PROFILE Circulation: 200,396 AUDIENCE %COMP INDEX Total Adults 1,011,000 100% 100 Men 860,000 85% 176 Women 151,000 15% 29 HOUSEHOLD INCOME $60,000+ 642,000 64% 138 $75,000+ 455,000 45% 129 Median HHI $70,931 Median IEI $49,901 EDUCATION College Educated+ 769,000 76% 144 Graduated College+ 506,000 50% 196 Post-graduate Degree 175,000 17% 208 AGE Age 35-64 635,000 63% 118 Age 40-59 481,000 48% 129 Median Age 47 OCCUPATION/JOB STATUS Professional/ Managerial 398,000 39% 169 INFLUENTIALS 156,000 15% 198 HOME/MARITAL STATUS Own Home 773,000 76% 110 Married 677,000 67% 119 REGIONS Counties A or B 696,000 69% 97 Counties C or D 314,000 31% 108 Air & Space is the magazine for enthusiasts whose passion for knowledge concerning the adventure of flight is never-ending. The magazine celebrates the people behind the hardware of the aerospace, publishes classical archival photos, as well as the most dazzling, contemporary images of flight, and takes readers behind doors that have been traditionally closed to the public.” —Linda Musser Shiner, Editor

Transcript of READER PROFILE - Smithsonianpublic.media.smithsonianmag.com/file_upload_plugin/... · READER...

Page 1: READER PROFILE - Smithsonianpublic.media.smithsonianmag.com/file_upload_plugin/... · READER PROFILE Circulation: 200,396 AUDIENCE %COMP INDEX Total Adults 1,011,000 100% 100 Men

Source: 2008 MRI Doublebase Publisher defined Prototype

READER PROFILE

Circulation: 200,396

AUDIENCE %COMP INDEXTotal Adults 1,011,000 100% 100 Men 860,000 85% 176 Women 151,000 15% 29 HOUSEHOLDINCOME $60,000+ 642,000 64% 138 $75,000+ 455,000 45% 129 Median HHI $70,931 Median IEI $49,901 EDUCATION College Educated+ 769,000 76% 144 Graduated College+ 506,000 50% 196 Post-graduate Degree 175,000 17% 208

AGE Age 35-64 635,000 63% 118 Age 40-59 481,000 48% 129Median Age 47 OCCUPATION/JOBSTATUSProfessional/ Managerial 398,000 39% 169 INFLUENTIALS 156,000 15% 198

HOME/MARITALSTATUS Own Home 773,000 76% 110 Married 677,000 67% 119 REGIONS Counties A or B 696,000 69% 97 Counties C or D 314,000 31% 108

“Air & Space is the magazine for enthusiasts whose passion for knowledge concerning the adventure of flight is never-ending. The magazine celebrates the people behind the hardware of the aerospace, publishes classical archival photos, as well as the most dazzling, contemporary images of flight, and takes readers behind doors that have been traditionally closed to the public.”

—Linda Musser Shiner, Editor

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2015 GENERAL GROSS RATES

2015 RATES, DATES & SPECS

2015 CLOSING DATES

B&W 2 Color 4 Color PAGE $17,500 $21,800 $26,200

SPREAD $35,000 $43,600 $52,300

2/3 PAGE $13,100 $16,300 $19,600

1/2 PAGE $10,600 $13,200 $15,800

1/3 PAGE $7,200 $8,900 $10,900

1/6 PAGE $4,500 $5,800 $7,100

BRC $8,800 $8,800 $8,800

COVER 2, PAGE 1 $56,100

3RD COVER $28,800

4TH COVER $32,700

No charge for Bleed

Issue Special Insertion Material Preprinted Issue iPad Edition Paper Order Order Due Due Date* Inserts due** Received LiveDec14/Jan 15 Sept 20 Oct 17 Oct 20 Oct 29 Nov 20 Nov 19

Feb/Mar 15 Nov 20 Dec 17 Dec 19 Dec 26 Jan 22 Jan 21

Apr/May 15 Jan 20 Feb 17 Feb 19 Mar 4 Mar 26 Mar 25

June/July 15 Mar 20 Apr 17 Apr 20 Apr 29 May 21 May 20

Vietnam Special Apr 20 May 18 May 22 May 29 June 30 ______ Edition

August 15 May 20 June 17 June 22 July 2 July 23 July 22

September 15 June 20 July 17 July 20 July 29 Aug 20 Aug 19

Oct/Nov 15 July 20 Aug 18 Aug 20 Sept 2 Sept 24 Sept 23

* PLEASE ADVISE PRODUCTION WHEN EXTENDED MATERIAL DUE DATES HAVE BEEN GIVEN. If Drop Dead dates are needed, please contact Production.

** Preprinted inserts should arrive at Quad on the due dates posted—there will be NO EXTENSIONS on these dates.

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ADVERTISING INFORMATION

MATERIAL SPECIFICATIONSElectronic advertising file delivery is now available via AdShuttle.Please navigate to: adshuttle.com to submit your press-ready PDFs.

ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE

1. Log on to www.adshuttle.com

2. Sign into or create your account

3. Click on “Ad Submission”

4. Select our magazine from the drop down menu

5. You will be guided through the delivery process

E-mailing files is not an acceptable method of delivery. • MEDIA: Media and proofs can still

be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.

• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate

PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.

• RESOLUTION: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.

• COLORS: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.

• FONTS: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.

• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.

• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024

Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)

Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10

Page 7 x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10

Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4

2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10

1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8

1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8

1/2 Page (vertical)* 3-1/4 x 9-3/4 4 x 10-3/4 3-3/4 x 10-1/2 3-1/4 x 10

1/3 Page (vertical) 2-1/4 x 9-3/4 3 x 10-3/4 2-3/4 x 10-1/2 2-1/4 x 10

1/3 Page (square) 4-5/8 Wide x 4-3/4 Tall — — —

1/6 Page (vertical) 2-1/4 x 4-3/4 — — —* Special ad sizes. Please confirm availability with your sales rep.

• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.

• Binding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” Z (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.

• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.

CONTACTSPRODUCTION: If you have any questions about AdShuttle or material specs, please call Production.

Penie Atherton-Hunt: [email protected], 202-633-5974 or Kate Balch: [email protected]. 202-633-5695

Fax: 202-633-6097

PAYMENTS: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.

No material prior to the November 2014 issue can be picked up.

Effective with the December 14/January 15 issue

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DIGITAL AD UNITS & SPECIFICATIONSHOMEPAGE BILLBOARD 728x90Ad can expand to: 970x90

HOMEPAGE 300x250

ARTICLE PAGE ‘Sticky’300x250Ad stays as you scroll down the article300x250

300x250

728x90

X

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MOBILE300x50300x250

728x90

TABLET 728x90

300x50

300x250

MOBILE AD UNITS & SPECIFICATIONS

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SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)

(A)

(C)

(G)

(H)

WEB: CPM (NET)

ROS Leaderboard: 728 x 90 (A) $34

ROS Pushdown: 970 x 90 (B) $34

ROS Box: 300 x 250 (C) $34

ROS Large Rectangle: 300 x 600 (D) $40

ROS Portrait: 300 x 1050 (E) $42

ROS Digital Billboard: 970 x 250 (F) $42

Homepage Takeover (100% SOV) $52

Prestitial (G) $80

Pop-up Interstitial (H) $80

Pre-Roll (I) $52

Social Share: 300 x 250 (J) $38

Dedicated Email Blast $85

Content e-Newsletter: 160 x 600 or 300 x 250 $22

(I)

(E)

(F)

(D)

(B)

(J)

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(B)

(D)

(A)

(D)

(B)

(C)

(A)

MOBILE: CPM (NET) ROS Banner: 300 x 50 (A) $25

ROS Box: 300 x 250 (B) $34

ROS Banner: 320 x 50 (C) $34

Pop-up interstitial (D) $50

TABLET: CPM (NET) ROS Box: 300 x 250 (A) $34

ROS Large Rectangle: 300 x 600 (B) $40

ROS Portrait: 300 x 1050 (C) $42

Pop-up interstitial (D) $80

*Supports all IAB ad units

(A)

(C)

SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)

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CONTACT SHEET Chief Revenue OfficerStephen P. Giannetti 212.916.1347 [email protected]

Publisher, Media & Business DevelopmentLori [email protected]

Associate Publisher, Marketing Judy Glassman 212.916.1310 [email protected]

Research ManagerLinda Lawrence 212.916.1329 [email protected]

New York420 Lexington Ave., Suite 2335 New York, NY 10170

Account ManagersMeryle Lowenthal 212.916.1307 [email protected]

Walker Mason 212.916.1302 [email protected]

Jaime Duffy 212.916.1304 [email protected]

Megan Westcott 212.916.1327 [email protected]

Northeast (MA, ME, NH, RI, VT)WNP Media103 Ripley Rd. Unit #4 Cohasset, MA 02025

Rob DeSalvo 978.825.1770 [email protected]

West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Mediacentric, Inc.70 Reed Ranch Road Tiburon, CA 94920 Steve Thompson 415.435.4678 [email protected] Mediacentric, Inc.601 Creekmore Court Walnut Creek, CA 94598

Bill Smith 415.434.4046 [email protected]

Mediacentric, Inc.1344 Chautauqaua Blvd. Pacific Palisades, CA 90272 Molly Ballantine 310.351.1312 [email protected]

ADVERTISING SALES

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DetroitSmithsonian Media39577 Woodward Avenue, Suite 200 Bloomfield Hills, MI 48304 Laura Regalado 248.988.7704 [email protected]

Southwest (AR, CO, GA, LA, MS, NM, OK, TN, TX)Nuala Berrells Media, Inc.8614 Santa Clara DriveDallas, TX 75218

Nuala Berrells 214.660.9713 [email protected]

Direct ResponseMI Media Services, L.L.C.32 Shepard Road Norfolk, CT 06058

Alycia Isabelle 860.542.5180

[email protected]

EuropeThe Vision Network207 Regent Street, Suite 3 London, United Kingdom W1B 3HH

Will Nicholson 011 44 (0) 20 3355 8060 ext. 1 [email protected]

Julian Staples 011 44 (0) 20 7907 6754 [email protected]

CanadaImpact Media Group Inc.2191 Yonge St., Suite 4802 Toronto, Ontario Canada M4S 3H8

Allan Bedard 416.679.9600 [email protected]

JapanPacific Business IncAkutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026

Yoshinori Ikeda 011-81-3-3661-6138 [email protected]

KoreaFMS KoreaSK Hubgreen #1122 73, Mapo-daero, Mapo-gu Seoul, Korea 110-721

B.J. Kim 011-82-2-738-3591 [email protected]

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1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 167,479 91.7Digital Issue 1,512 0.8

Total Paid Subscriptions 168,991 92.5Verified

Print 3,985 2.2Total Verified Subscriptions 3,985 2.2

Total Paid & Verified Subscriptions 172,976 94.7Single Copy Sales

Print 9,460 5.2Digital Issue 154 0.1

Total Single Copy Sales 9,614 5.3

Total Paid & Verified Circulation 182,590 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $5.99Subscription $29.00Average Subscription Price Annualized(7 issue frequency) $21.64Average Subscription Price per Copy $3.09

(1) For the Statement period(2) Represents subscriptions for the 12 months ended June 30, 2014.

Field Served: Covers the latest advances and challenges in aviation and spaceflight aswell as the great aerospace achievements of the past. Explores the technology of flight bytelling the stories of people and events that have shaped aerospace history.

Published by The Smithsonian Institution

Frequency: 7 times/year

MAGAZINEPublisher’s Statement6 months ended December 31, 2014Subject to Audit

04-0012-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

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3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigitalIssue

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigitalIssue

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid &Verified

Circulation

Aug. 169,974 1,193 171,167 6,550 6,550 177,717 8,585 165 8,750 185,109 1,358 186,467Sept. 166,661 1,335 167,996 6,109 6,109 174,105 8,807 172 8,979 181,577 1,507 183,084Oct./Nov. 166,294 1,787 168,081 1,267 1,267 169,348 9,865 158 10,023 177,426 1,945 179,371Dec./Jan. 166,983 1,733 168,716 2,014 2,014 170,730 10,583 121 10,704 179,580 1,854 181,434

None

2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions:

Paid 184,400 91.8 177,506 93.1 169,873 93.2 169,846 92.5 170,011 90.9

Verified N/A N/A N/A 2,645 1.4 7,055 3.8

Total Paid & Verified Subscriptions 184,400 91.8 177,506 93.1 169,873 93.2 172,491 93.9 177,066 94.7Single Copy Sales 16,507 8.2 13,075 6.9 12,388 6.8 11,237 6.1 9,907 5.3

Total Paid & Verified Circulation 200,907 100.0 190,581 100.0 182,261 100.0 183,728 100.0 186,973 100.0Year Over Year Percent of Change -1.4 -5.1 -4.4 0.8 1.8Avg. Annualized Subscription Price $19.68 $19.85 $19.97 $23.03 $21.64

Page 2 of 5 • 04-0012-0Alliance for Audited Media

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6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

DigitalIssue

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSAssociation:

Nondeductible* 167,479 1,512 168,991 92.5TOTAL PAID SUBSCRIPTIONS 167,479 1,512 168,991 92.5

VERIFIED SUBSCRIPTIONSIndividual Use (See Par. 6B) 3,985 3,985 2.2

TOTAL VERIFIED SUBSCRIPTIONS 3,985 3,985 2.2TOTAL PAID & VERIFIED SUBSCRIPTIONS 171,464 1,512 172,976 94.7

SINGLE COPY SALES Single Issue Sales 9,460 154 9,614 5.3

TOTAL SINGLE COPY SALES 9,460 154 9,614 5.3TOTAL PAID & VERIFIED CIRCULATION 180,924 1,666 182,590 100.0

*Included in Average Price calculation

None

Verified Subscriptions:Individually Requested

IndividualUse

Other

TotalIndividual Use

Copies

Individual Use 3,985 3,985

Page 3 of 5 • 04-0012-0Alliance for Audited Media

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7. GEOGRAPHIC DATA for the October/November 2014 issueTotal paid & verified circulation of this issue was1.8% less than the total average paid & verified circulation.

PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigitalIssue

TotalPaid

Subscrip-tions Print

DigitalIssue

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

DigitalIssue

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid &Verified

Circulation

Alabama 1,745 1,745 13 13 1,758 103 103 1,861 1,861Arizona 4,152 4,152 32 32 4,184 169 169 4,353 4,353Arkansas 896 896 7 7 903 29 29 932 932California 21,562 21,562 165 165 21,727 1,037 1,037 22,764 22,764Colorado 4,454 4,454 34 34 4,488 221 221 4,709 4,709Connecticut 2,225 2,225 17 17 2,242 68 68 2,310 2,310Delaware 627 627 5 5 632 32 32 664 664District of Columbia 330 330 3 3 333 19 19 352 352Florida 9,782 9,782 75 75 9,857 572 572 10,429 10,429Georgia 3,810 3,810 29 29 3,839 258 258 4,097 4,097Idaho 1,107 1,107 8 8 1,115 43 43 1,158 1,158Illinois 5,887 5,887 45 45 5,932 213 213 6,145 6,145Indiana 3,006 3,006 23 23 3,029 99 99 3,128 3,128Iowa 1,611 1,611 12 12 1,623 32 32 1,655 1,655Kansas 1,893 1,893 14 14 1,907 70 70 1,977 1,977Kentucky 1,310 1,310 10 10 1,320 60 60 1,380 1,380Louisiana 1,149 1,149 9 9 1,158 67 67 1,225 1,225Maine 872 872 7 7 879 97 97 976 976Maryland 4,362 4,362 33 33 4,395 188 188 4,583 4,583Massachusetts 3,625 3,625 28 28 3,653 216 216 3,869 3,869Michigan 5,030 5,030 38 38 5,068 299 299 5,367 5,367Minnesota 3,334 3,334 25 25 3,359 165 165 3,524 3,524Mississippi 709 709 5 5 714 47 47 761 761Missouri 2,969 2,969 23 23 2,992 89 89 3,081 3,081Montana 899 899 7 7 906 36 36 942 942Nebraska 1,075 1,075 8 8 1,083 60 60 1,143 1,143Nevada 1,678 1,678 13 13 1,691 71 71 1,762 1,762New Hampshire 1,151 1,151 9 9 1,160 113 113 1,273 1,273New Jersey 3,788 3,788 29 29 3,817 295 295 4,112 4,112New Mexico 1,403 1,403 11 11 1,414 39 39 1,453 1,453New York 7,133 7,133 54 54 7,187 648 648 7,835 7,835North Carolina 4,115 4,115 31 31 4,146 145 145 4,291 4,291North Dakota 439 439 3 3 442 14 14 456 456Ohio 6,051 6,051 46 46 6,097 184 184 6,281 6,281Oklahoma 1,806 1,806 14 14 1,820 31 31 1,851 1,851Oregon 3,041 3,041 23 23 3,064 152 152 3,216 3,216Pennsylvania 6,989 6,989 53 53 7,042 291 291 7,333 7,333Rhode Island 471 471 4 4 475 20 20 495 495South Carolina 1,874 1,874 14 14 1,888 111 111 1,999 1,999South Dakota 506 506 4 4 510 18 18 528 528Tennessee 2,575 2,575 20 20 2,595 129 129 2,724 2,724Texas 9,976 9,976 76 76 10,052 418 418 10,470 10,470Utah 1,321 1,321 10 10 1,331 109 109 1,440 1,440Vermont 500 500 4 4 504 37 37 541 541Virginia 7,032 7,032 54 54 7,086 214 214 7,300 7,300Washington 5,907 5,907 45 45 5,952 356 356 6,308 6,308West Virginia 627 627 5 5 632 33 33 665 665Wisconsin 3,127 3,127 24 24 3,151 65 65 3,216 3,216Wyoming 417 417 3 3 420 13 13 433 433TOTAL 48 CONTERMINOUS STATES 160,348 160,348 1,224 1,224 161,572 7,795 7,795 169,367 169,367

Alaska 827 827 6 6 833 38 38 871 871Hawaii 681 681 5 5 686 33 33 719 719TOTAL ALASKA & HAWAII 1,508 1,508 11 11 1,519 71 71 1,590 1,590U.S. Unclassified

TOTAL UNITED STATES 161,856 161,856 1,235 1,235 163,091 7,866 7,866 170,957 170,957Poss. & Other Areas 108 108 1 1 109 109 109U.S. & POSS., etc. 161,964 161,964 1,236 1,236 163,200 7,866 7,866 171,066 171,066

CANADA

Alberta 327 327 2 2 329 344 344 673 673British Columbia 312 312 2 2 314 225 225 539 539Manitoba 79 79 1 1 80 52 52 132 132New Brunswick 37 37 37 30 30 67 67Newfoundland/Labrador 15 15 15 18 18 33 33Northwest Territories 8 8 8 8Nova Scotia 45 45 45 62 62 107 107Nunavut 2 2 2 2 2Ontario 979 979 7 7 986 676 676 1,662 1,662Prince Edward Island 14 14 14 5 5 19 19Quebec 128 128 1 1 129 142 142 271 271Saskatchewan 102 102 1 1 103 54 54 157 157Yukon Territory 7 7 7 3 3 10 10Canadian UnclassifiedTOTAL CANADA 2,047 2,047 14 14 2,061 1,619 1,619 3,680 3,680International 2,109 2,109 16 16 2,125 380 380 2,505 2,505Other Unclassified 1,787 1,787 1,787 158 158 1,945 1,945Military or Civilian Personnel Overseas 174 174 1 1 175 175 175

GRAND TOTAL 166,294 1,787 168,081 1,267 1,267 169,348 9,865 158 10,023 177,426 1,945 179,371

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8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2014

9. EXPLANATORY

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

12-31-13 None Claimed 183,729 183,72912-31-12 None Claimed 182,262 182,26212-31-11 None Claimed 191,699 190,581 1,118 0.612-31-10 None Claimed 199,613 200,907 -1,294 -0.612-31-09 None Claimed 201,212 203,696 -2,484 -1.2

A. DURATION %(a) One to six months (1 to 3 issues) ............................. 193 0.2(b) Seven to eleven months (4 to 6 issues) .................... 236 0.2(c) Twelve months (7 issues) .......................................... 87,469 89.5(d) Thirteen to twenty-four months.................................. 9,321 9.5(e) Twenty-five months and more ................................... 578 0.6

Total Subscriptions Sold in Period ............................. 97,797 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 70,050 71.6(b) Ordered with material reprinted from branded

editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 27,747 28.4

Total Subscriptions Sold in Period ............................. 97,797 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion, See Par. 9..................................................... 97,797 100.0

Total Subscriptions Sold in Period ............................ 97,797 100.0

(a) Suggested Retail Prices: Subscriptions: Canada and International, 1 yr. $35.00.

(c) Post expiration copies: None.

(d) DESCRIPTION OF DIGITAL - The Digital Issue is identical to the print product informat and advertising content. The Digital Issue is available via a growing list of digitaledition storefronts and is able to be read on numerous tablets, smart phones and E-Reader devices.

(e) Association (Nondeductible): The average of 168,991 copies per issue (167,479Print copies; 1,512 Digital Issue copies), shown in Par. 6 and included in Par. 1, rep-resents copies served to members of Air & Space National Associates. Benefits in-clude Air & Space Associate Membership with personalized Air & Space membershipcard; 10% discount in person at Smithsonian gift shops and select Smithsonian diningfacilities; and free admission to the Cooper-Hewitt National Design Museum. $28.71is allocated for a 1 year subscription to this publication and is nondeductible fromdues.

(b) Average nonanalyzed nonpaid circulation for the 6 month period: 5,415copies per issue.

The National Air & Space Society allocates $12.00 of dues for a 1 year subscription tothe AIR & SPACE/SMITHSONIAN Magazine. Members are also eligible for travel pro-grams, discounts on books, records and gift items, reduced rates for the Smithsonian’sIMAX films and planetarium presentations at NASM, and free lectures at NASM. Mem-bers pay $35.00 to $10,000.00 to join the National Air & Space Society.

The National Aeronautic Association allocates $12.00 of dues for a 1 year subscriptionto the AIR & SPACE/SMITHSONIAN Magazine. The levels of membership and annualdues are $35.00 to $1,000.00.

(f) Use of Premiums: A gear bag or a cooler bag, with no advertised or stated value,were offered with some subscriptions sold during the period.

(g) An average of 3,985 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.

Parent Company: The Smithsonian InstitutionAIR & SPACE/SMITHSONIAN, published by The Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560

LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: January 26, 2015Consumer Marketing Director VP, Advertising Sales and

Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • www.airspacemag.com Established: 1986 AAM Member since: 1987

Page 5 of 5 • 04-0012-0Alliance for Audited Media

Copyright © 2015 All rights reserved.

Page 15: READER PROFILE - Smithsonianpublic.media.smithsonianmag.com/file_upload_plugin/... · READER PROFILE Circulation: 200,396 AUDIENCE %COMP INDEX Total Adults 1,011,000 100% 100 Men

Analyzed Issue Date04-0012-0 Analyzed Issue Text (for double month issue date) 10-11/01/14

Average Single Copy Price 5.99Association Subscription Price 28.71U.S. Subscription Price 29.00Canadian Subscription Price 35.00International Subscription Price 35.00